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Latest Advertising Stories

2014-07-23 23:19:00

adMarketplace, the first programmatic marketplace for search advertising, recently announced that John Tolson will join its sales and services team as executive director of client relations and development. New York, NY (PRWEB) July 22, 2014 adMarketplace, the first programmatic marketplace for search advertising, recently announced that John Tolson will join its sales and services team as executive director of client relations and development. With 20 years in digital media and...

2014-07-23 23:18:28

New Format Uses Deep Linking to Send Mobile Game Players Directly to the Games’ In-App Stores San Francisco, CA (PRWEB) July 22, 2014 NativeX, the leading ad technology for mobile game monetization, today announced the first and only deep linking mobile ad format for iOS and Android mobile game developers. The ad format gives players the option to either click directly to the game’s in-app purchase store to buy premium content or to engage with an ad to earn game currency....

2014-07-23 23:17:55

Agency Leader Adopts Unified for Use Across Automotive, CPG, Retail Clients San Francisco and New York (PRWEB) July 22, 2014 Unified, provider of award-winning marketing cloud technology, today announced that 22squared, the full service advertising agency that makes brands exponential, has adopted the Unified Social Operating Platform (SOP). 22squared is integrating the SOP into its broad range of digital media services and will use it to support its clients in the automotive, consumer...

2014-07-23 23:06:27

DC-based Startup Carsquare Takes Its Metasearch Engine to the Next Level and Introduces a Bevy of New Features Washington, DC (PRWEB) July 23, 2014 DC - based startup, Carsquare, today announced the launch of an entirely redesigned metasearch engine (think Kayak for cars). The revamped vehicle search engine platform’s mission is to simplify the process of finding the exact car for the consumer without having to sift through results on multiple vehicle listing sites. The company has...

2014-07-23 23:01:12

Modmacro, the Southern California based web design and marketing firm, is celebrating the completion of their fourth year in business. Menifee, CA (PRWEB) July 23, 2014 Modmacro, the Southern California based web design and marketing firm, is celebrating the completion of their fourth year in business. Over the past year, the company has grown both in size and service offerings. Originally a web design and programming company, Modmacro now provides complete marketing services to select...

2014-07-23 16:24:26

NEW YORK, July 23, 2014 /PRNewswire/ -- Audiences are craving authentic and relevant experiences from the brands that they care about. As a result, one of the struggles that content marketers face is the ability to maintain relevance and stand out amidst the competition for audience attention. Tools like social media can provide the real-time data needed to help you the craft messages that will resonate and have the greatest impact possible. Use the following tips to help you integrate...

2014-07-23 12:27:32

Strategic alliance allows brands to find and engage audiences on smartphones and tablets as they research and purchase products on retail sites across devices SAN FRANCISCO, July 23, 2014 /PRNewswire/ -- RichRelevance®, the global leader in omnichannel personalization, and Tapad, the leader in cross-device marketing technology, today announced a strategic partnership to deepen retail advertising engagement and drive new levels of performance. The partnership unites two of the most...

2014-07-23 12:27:24

- Cross-platform analysis including TV and online video accounted for 28% of all advanced measurement analytics run through the Videology platform in Q2 NEW YORK, July 23, 2014 /PRNewswire/ -- Videology - one of the world's largest video advertising platforms - today released its 2(nd) quarter 2014 findings on the video advertising market in the United States, which shows advertisers are measuring cross-screen campaigns at a much higher rate compared to Q1. Photo -...

2014-07-23 08:28:08

Interactive Television Commercials Use Certified Ad Widgets That Require No Additional Testing DULLES, Va., July 23, 2014 /PRNewswire/ -- FourthWall Media®, the largest independent source of cable set-top box viewing data, announced today that the U.S. Patent office has approved a patent for their system and method of substituting parameter sets in self-contained mini-applications. This technology allows cable operators or any distributor of interactive television commercials to...

2014-07-22 12:28:21

SAN FRANCISCO, July 22, 2014 /PRNewswire/ -- Icontrol Networks, Inc. today announced that Grey San Francisco has been selected as the first agency-of-record for its direct-to-consumer product, Piper, the Wi-Fi-enabled all-in-one home security and automation device. Grey San Francisco will be responsible for all advertising and media planning and buying. A new integrated advertising campaign is slated for late summer. Greg Roberts, Vice President of Marketing for Icontrol/Piper,...


Word of the Day
drawcansir
  • A blustering, bullying fellow; a pot-valiant braggart; a bully.
This word is named for Draw-Can-Sir, a character in George Villiers' 17th century play The Rehearsal.
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