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Last updated on April 15, 2014 at 21:23 EDT

Latest Advertising Stories

2014-04-09 16:24:07

NEW YORK, April 9, 2014 /PRNewswire-iReach/ -- According to a recent YouGov Omnibus survey half of Americans (50%) who are aware of advertising don't trust what they see, read and hear in advertisements. 44% think that advertisements are dishonest. A clear majority of all Americans (58%) thinks that there should be stronger requirements for proving claims in advertising. (Photo: http://photos.prnewswire.com/prnh/20140409/MN01287) Trust in advertising is very much dependent on...

2014-04-09 16:23:43

SAN FRANCISCO, April 9, 2014 /PRNewswire/ -- Today, TapSense, a leading mobile advertising platform, announced the launch of a 10 million dollar investment initiative to fund app publisher adoption of real-time bidding (RTB) technology. Through the RTB Fund, TapSense guarantees mobile publishers will receive the full amount of their floor CPM for all ad auctions that clear. This eliminates fees TapSense normally charges, and provides publishers with 100% of the revenue from all...

2014-04-09 12:27:04

PARSIPPANY, N.J., April 9, 2014 /PRNewswire/ -- I.Predictus, a technology startup behind the first and only cloud-based media management platform designed specifically for the direct response industry, is pleased to announce the appointment of Peter Seed to the position of Director of Marketing, effective April 8, 2014. Seed brings a unique blend of industry expertise and creative vision honed by more than two decades of experiential knowledge in the direct response space. A...

2014-04-09 12:26:41

Brand Storytelling Agency and Visual Design Firm Open New Long Island Location to Better Serve both Local and National Clients SMITHTOWN, N.Y., April 9, 2014 /PRNewswire/ -- Long-time collaborators Arthur Germain, principal and chief Brandteller of brand marketing and public relations agency Communication Strategy Group, and Michael Simbrom, president of visual design firm Simbrom Creative, have opened the doors to a new, shared agency location at 1020 West Jericho Turnpike, Suite...

2014-04-09 12:26:15

SHANGHAI, April 9, 2014 /PRNewswire/ -- Under the strong support of SISA, 2014 TFM&A China and eCommerce Expo China, which is hosted by UBM, will be solemnly held from 15th to 16th, May in Shanghai. In 2014, TFM&A and ECE will focus on modern advertising techniques in digital marketing, regard "User Experience" as the core and set standards with industry peers, which brings the greatest effects for enterprises so that they can promote China's marketing and advertising...

2014-04-09 08:33:18

- E-Commerce Website Expected to Provide Incremental Revenue Streams for the Company LOS ANGELES, April 9, 2014 /PRNewswire/ -- Nova LifeStyle, Inc. (NASDAQ-GM: NVFY), a U.S.-based fast growing, innovative designer, manufacturer and distributor of modern LifeStyle furniture, today announced it has commenced development of its e-commerce platform designed to capitalize on a growing middle class and the rapidly growing online demand for furniture and home furnishings in China....

2014-04-09 08:32:54

Driven Local, Google AdWords Premier SMB Business Partner Provides High-Definition, Cost-Efficient Animated Video Production Services SAN MATEO, Calif., April 9, 2014 /PRNewswire/ -- GoAnimate, the leading cloud-based animated video production platform, today announced a partnership with Driven Local, a leading provider of search, social and digital display advertising for small and medium sized businesses. This partnership provides Driven Local's content specialists the use of...

2014-04-09 08:26:36

As first to adopt the TRUSTed Ads Mobile Privacy Management Platform, Millennial Media shares results from their 2013 campaigns SAN FRANCISCO, April 9, 2014 /PRNewswire/ -- TRUSTe, the leading global data privacy management company, today announced that it has more than doubled its mobile advertising partner base in the last year with a total of thirty-three networks now choosing to utilize TRUSTed Ads as their mobile advertising privacy solution. Since it was first to market two...

2014-04-09 08:24:50

Company creates turnkey launchpad for next generation of theme-based web channels vs. spending millions on original web series LAS VEGAS, April 9, 2014 /PRNewswire/ -- Rabbit TV today announced that it will be launching a new original web programming network focused on niche content for highly targeted audiences. FreeCast Inc, Rabbit TV's operating company, is at the NAB Show in Las Vegas this week negotiating with top web production companies that would benefit from its massive...

2014-04-09 08:24:44

LAS VEGAS, April 9, 2014 /PRNewswire/ -- NAB Show -- Wayin, a company that is changing the way social content and media is delivered, measured and experienced, announced today that it will power social experiences on The Weather Channel Network. The Weather Channel is bringing social conversations front and center for AMHQ, a new morning show hosted by Sam Champion, formerly an anchor for Good Morning America. The Weather Channel will leverage Wayin's powerful social technology...