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Last updated on April 24, 2014 at 14:25 EDT

Latest Advertising Stories

2014-04-18 23:00:56

Rinck Advertising, an award-winning Advertising and Public Relations agency in Auburn, Maine, has launched another skillfully-designed and highly interactive new website…this time for the agency itself! Auburn, Maine (PRWEB) April 18, 2014 Rinck Advertising, an award-winning Advertising and Public Relations agency in Auburn, Maine, has launched another skillfully-designed and highly interactive new website…this time for the agency itself! The new RinckAdvertising.com is a more...

2014-04-18 12:21:53

FARMINGTON HILLS, Mich., April 18, 2014 /PRNewswire/ -- In the best spirit of the holiday weekend, Jim VanHavermaat (pictured) led employees of Duffey Petrosky and Embark Digital on a food drive for their local Gleaners Food Bank. The agencies exceeded their original 350-pound goal of nonperishable food items, collecting over 1,000 pounds of donated goods. The items were delivered to the nonprofit's Detroit branch on Thursday, April 17, 2014. Duffey Petrosky, a full-service marketing...

2014-04-18 12:21:51

POMPANO BEACH, Fla., April 18, 2014 /PRNewswire/ -- MD Science Lab announced today that they had selected James Ross Advertising & Interactive as their Agency of Record. Ralph Albrecht, Founder of MD Science Lab states, "In the past we have easily managed much of our marketing and advertising in-house. However, our growth domestically and internationally, and our expanding product line demands expertise that can only been found at a top agency like James Ross Advertising &...

2014-04-18 08:21:23

HOPE SOUND, Fla., April 18, 2014 /PRNewswire/ -- The Masters Golf Tournament is held every April at the Augusta National Golf Club in Augusta, Georgia. It is one of the Nation's most popular sports events. This year's tournament was held on April 10-13. Americans For Responsible Advertising (AFRA) recorded the CBS television broadcast of the last day of the tournament and analyzed the advertising from the time the broadcast came on the air (2:00pm, EDT) until the last putt was sunk...

2014-04-17 12:26:15

CHICAGO, April 17, 2014 /PRNewswire/ - Apollo Music Store (AMS) (apollomusicstore.com) launched its groundbreaking music platform where advertising professionals can save money and easily license pre-cleared tracks with a click of a button. AMS lets ad agencies creatives and producers, source music for their commercials. High quality music is curated for their needs on top of being 100% ready to be used. The ever-increasing media mix creates enormous pressure on ad agencies budgets....

2014-04-17 08:26:06

Recruitment expert Dino Hernandez will lead Platinum's national staffing campaign TREVOSE, Pa., April 17, 2014 /PRNewswire/ -- Platinum Advertising is excited to announce recent addition to the corporate team, Dino Hernandez. As manager of talent acquisition, Dino will be responsible for mining and identifying talent, facilitating high volumes of daily interviews and helping to integrate qualified candidates into local sales offices across the country. Photo -...

2014-04-17 08:25:48

JERSEY CITY, N.J., April 17, 2014 /PRNewswire/ -- Single Touch Systems, Inc. (OTCBB: SITO), a technology-based mobile media solutions provider, announced today that it has signed on FreshDirect, a leading online fresh food grocer, for its Reminder Messaging Product. The messaging program includes implementing order status, delivery status and service notifications. With more than 1 billion messages sent since inception, Single Touch's Reminder Messaging suite is the flagship of the...

2014-04-17 08:25:04

1.4 Million Had a Smart Phone that was Lost and Never Recovered YONKERS, N.Y., April 17, 2014 /PRNewswire-USNewswire/ -- Smart phone theft is on the rise. About 3.1 million Americans were the victims of smart phone theft in 2013, according to Consumer Reports' Annual State of the Net survey. That's nearly double the 1.6 million thefts that the company projected in 2012. At least 1.4 million smart phones were lost and not recovered last year, up slightly from the 1.2 million in 2012, Consumer...

2014-04-16 23:15:40

Ntangle, Inc., a Silicon Valley-based advertising technology company, completed two landmark studies on video viewer ad content preferences and advertising recall. In the first study video viewers said that if they were required to watch ads displayed while they were watching a video, they would prefer ads that were relevant to the video content on the screen, the second study found that the more relevant the ads were to the video content that participants were viewing the recall of the...

2014-04-16 23:06:02

New Initiative Aggregates and Publishes Available Programmatic Inventory on the SRDS Media Planning Platform New York, NY (PRWEB) April 16, 2014 Kantar Media launches a U.S. programmatic initiative that aggregates, standardizes and integrates the availability of programmatic digital ad inventory into the SRDS.com planning platform. Specifically, Kantar Media will publish programmatic guaranteed-direct and private marketplace inventory from various third-party buy-channels, such as SSPs...