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2014-09-12 12:23:04

WASHINGTON, Sept. 12, 2014 /PRNewswire/ -- Targeted Victory, a leader in digital strategy for campaigns and causes on the Right, today announced a new partnership with Alliant Online Audiences(TM) (AOA). Through this partnership, Targeted Victory will add a variety of AOA audiences to its Audience Exchange data marketplace, making them immediately available to full-service Targeted Victory clients and self-service Targeted Engagement users. Alliant is a major data provider that...

2014-09-12 08:24:03

NEW YORK, MUMBAI, India and SINGAPORE, Sept. 12, 2014 /PRNewswire/ -- McCann Worldgroup today announced that Prasoon Joshi has been promoted to Chairman of McCann Worldgroup Asia Pacific. In this position, he will focus--along with Charles Cadell, President of McCann Worldgroup Asia Pacific, and Jesse Lin, Chief Executive Officer of McCann Worldgroup Greater China--on driving client businesses through collaboration and integration across one of the world's fastest growing economies....

2014-09-12 08:23:31

New ranking from Warc, the global intelligence service, also lists BBDO agencies #1 in the world among both creative and digital shops NEW YORK, Sept. 12, 2014 /PRNewswire/ -- Warc (www.warc.com) has released a new ranking of the world's smartest creative agencies and networks based on agency and brand performance in effectiveness and strategy competitions over the past year. Called the Warc 100, the new ranking provides a benchmark for commercial creativity and was based on results...

2014-09-12 08:20:16

CENTRAL ISLIP, N.Y., Sept. 12, 2014 /PRNewswire-iReach/ -- There is increasing evidence that supports the effectiveness of auto-wrap advertising. In fact, in August this year, the Outdoor Advertising Association of America announced a 0.8 percent growth in this and other out-of-home (OOH) advertising in the second quarter of 2014. At the same time, Virginia-based journal Manufacturing News published an article on the effectiveness of auto-wrap advertising, showing how this form of...

2014-09-12 00:20:31

LONDON, September 12, 2014 /PRNewswire/ -- - Coca-Cola named smartest brand in the world by Warc - Unilever named number one advertiser in the world - New annual rankings reflect performance in effectiveness and strategy competitions A new ranking of the world's smartest brands and advertisers has been topped by Coca-Cola and Unilever respectively. Warc, the global marketing intelligence service, has today revealed the top...

2014-09-11 23:03:33

Echo-Factory’s relocation to this thriving entrepreneurial community is further proof that business is booming Pasadena, Calif. (PRWEB) September 11, 2014 Echo-Factory, a Southern California advertising agency, is moving its base of operations from Rancho Cucamonga to Pasadena. The move is part of the agency’s strategic effort to better serve their client base and prepare for a growth phase that is increasingly positioning them as a top strategic and creative resource for Southern...

2014-09-11 23:03:31

Mediative, one of Canada’s leading integrated advertising and digital marketing companies, has released a new eye-tracking study detailing the new areas that attract the most user attention on Google’s updated search engine results page (SERP). Montreal, Québec (PRWEB) September 11, 2014 Mediative, one of Canada’s leading integrated advertising and digital marketing companies, has released a new eye-tracking study detailing the new areas that attract the most user attention on...

2014-09-11 16:25:57

WealthEngine is industry leader in targeting High Net Worth online audiences BETHESDA, Md., Sept. 11, 2014 /PRNewswire/ -- WealthEngine, a leading provider of wealth intelligence and prospect research for luxury goods, financial services, healthcare, education, and nonprofit, today announces new dynamic display advertising, based on precise HNW online segmentation. As a way to best serve the needs of its clients in an ever-evolving digital landscape, WealthEngine has mapped its...

2014-09-11 12:27:57

DALLAS and SOUTH SAN FRANCISCO, Calif., Sept. 11, 2014 /PRNewswire-USNewswire/ -- UT Southwestern Medical Center, 2M Companies, and Calico today announce a new collaboration to advance research and drug development for neurodegenerative disorders caused by the aging and death of nerve cells. This week, UT Southwestern researchers published a new paper about the molecular target of P7C3 compounds, a class that has been shown to help in various animal models of neurodegeneration. UT...

2014-09-11 12:25:40

Set Top Box Data Enhances Precision of Desktop Campaigns IRVINE, Calif., Sept. 11, 2014 /PRNewswire/ -- Specific Media today announced that its TV Audience Segments (TVAS) targeting solution features data from leading media research firm Kantar Media, allowing advertisers to strengthen their audience targeting strategies with additional behavioral insights. Together, TVAS and Kantar Media data enable advertisers to target online audiences based on offline viewing habits through...


Word of the Day
malpais
  • The ragged surface of a lava-flow.
'Malpais' translates from Spanish as 'bad land.'