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2014-09-16 10:09:02

Vacation planning has changed dramatically over the past 20 years, when even independent travelers would need to step into a travel agent to book flights and arrange stopovers along the way. Today, however, the travelers themselves have the freedom to book flights and accommodation direct with service providers, or to use booking sites to nab special discounted fares and rates. They can also read reviews from other travelers before they go. How the Internet changed travel forever...

2014-09-16 08:39:11

Agencies now have a single hub to access the largest consolidated supply and demand source for premium automated guaranteed inventory available today, through Mediaocean's partnerships with the largest publishers and SSPs NEW YORK, Sept. 16, 2014 /PRNewswire/ -- Mediaocean, the leading software provider for the global advertising world, today announced the launch of its automated guaranteed media buying solution, Prisma Avails, to further simplify and enhance the digital ad campaign...

2014-09-16 08:28:14

JERSEY CITY, N.J., Sept. 16, 2014 /PRNewswire/ -- Kitara Media (OTCBB: KITM), a leading digital media and technology company providing video solutions to advertisers, digital marketers and publishers, today announced that it will be a featured presenter at the 5(th) annual Craig-Hallum Alpha Select Conference to be held on Thursday, September 18, 2014 in New York City at the Convene Conference Center. The presentation by Bob Regular, CEO of Kitara Media, is scheduled to begin at...

2014-09-16 08:27:57

Half-Day Event Hosted by OneSpot to Offer Perspectives from Top Marketing Executives at Coca-Cola, Edelman, GE, Intel, Johnson & Johnson, Kimberly-Clark, MasterCard, ZenithOptimedia and Many More AUSTIN, Texas, Sept. 16, 2014 /PRNewswire/ -- OneSpot, the content advertising company that combines content marketing with the power, data intelligence, and scale of online advertising, today announced Unify, the first conference focused exclusively on connecting content, audience and business...

2014-09-16 08:25:17

PARSIPPANY, N.J., Sept. 16, 2014 /PRNewswire/ -- Mercury Media, the largest independent performance media agency, partners with i.Predictus, the only ad tech solution specifically designed for the direct response industry, to bring greater accountability to DRTV. http://photos.prnewswire.com/prnvar/20140708/125231 Mercury Media and i.Predictus, today announced a partnership to bring even more accountability to the television marketplace through the integration of the i.Predictus...

2014-09-15 23:05:15

Media Industry Veteran to Lead Company’s New NYC Office New York, NY (PRWEB) September 15, 2014 wywy (http://www.wywy.com), a Germany-based cross-screen advertising and real time TV-ad tracking company, has announced the appointment of Alan Ives as its vice president sales and business development, North America. Ives will be based out of wywy’s newly opened New York office and will lead the company’s expansion to the U.S. market. Ives will be responsible for leading wywy’s sales...

2014-09-15 16:27:20

Top Honors for Marketing Excellence go to Ogilvy & Mather NY, Starcom MediaVest Group Chicago, Digitas NY, PepsiCo and Samsung Galaxy LONDON, Sept. 15, 2014 /PRNewswire/ -- New data from Warc has named Ogilvy & Mather New York the top creative agency in the Americas. Starcom MediaVest Group Chicago is the Americas' number one media agency, and Digitas New York the top digital agency. PepsiCo is the region's top advertiser, and Samsung Galaxy the number one brand. Photo -...

2014-09-15 16:27:18

NEW YORK, Sept. 15, 2014 /PRNewswire/ -- Bayard Advertising Agency, Inc., a full-service digital brand agency, today announced the promotion of Matthew Gilbert to Chief Creative Officer. Matthew joined Bayard in 2004 as the agency's National Creative Director and is a leading figure in brand and creative strategy. Matthew created and leads the agency's branding and web design group, overseeing its brand, advertising, 360 design and guerrilla marketing practices. "We are thrilled to...

2014-09-15 12:24:55

Big Movies, Catch-Up TV and Fall Season Premieres to Be Featured NEW YORK, Sept. 15, 2014 /PRNewswire/ -- Keep your AA backup batteries handy. Put your household chores on hold. And get ready to give your TV remote a strenuous workout. With 70-plus full current and catch-up TV series, more than 2,300 movies and 60 participating networks (including their fall season TV premieres), the Verizon FiOS On Demand Fall Marathon will provide FiOS customers with an extraordinary array of viewing...

2014-09-15 12:24:21

PARSIPPANY, N.J., Sept. 15, 2014 /PRNewswire/ -- i.Predictus, the only comprehensive ad tech solution designed to answer the needs of the direct response industry, partners with Horizon Media, the largest standalone media agency in the U.S., to bring enhanced programmatic capabilities to television media buying. http://photos.prnewswire.com/prnvar/20140912/145925 i.Predictus and Horizon Media today announced their partnership to bring television media buying forward into the age of...


Word of the Day
omadhaun
  • A fool; a simpleton: a term of abuse common in Ireland and to a less extent in the Gaelic-speaking parts of Scotland.
This word is partly Irish in origin.