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Last updated on April 24, 2014 at 10:24 EDT

Latest Advertising Stories

2014-04-16 08:28:58

Outsell's Ninth Annual Study Reveals Shift to Direct-to-Customer Outreach and Content Marketing, Eclipsing Ads BURLINGAME, Calif. and LONDON, April 16, 2014 /PRNewswire/ -- Outsell, Inc., the leading research and advisory firm focused on media, information and technology, today released results of its ninth annual Marketing and Advertising Study, which analyzes the investments, strategies and challenges of Chief Marketing Officers (CMOs) across the U.S. Key findings include an overall 4.3...

2014-04-16 08:28:43

vCE Mobile and vME Mobile Provide Audience Delivery Metrics and GRPs to Help Advertisers and Publishers Evaluate Performance of Ad Campaigns and Inventory RESTON, Va., April 16, 2014 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that actionable brand metrics for mobile ad campaigns are now available to advertiser and publisher clients through validated Campaign Essentials(TM) Mobile (vCE Mobile) and validated Media Essentials(TM)...

2014-04-16 08:27:50

Specific Audience Targeting for any Broadband Device DULLES, Va., April 16, 2014 /PRNewswire/ -- FourthWall Media, a leading provider of cable platform technology and the largest independent source of set-top box viewing data, announced today that the U.S. Patent office has allowed a patent for its Method of Targeting Broadcast Messages Using Embedded Sets. This patented technology allows advertisers to target ads to a set-top box via the MAC address without downloading information...

2014-04-16 08:26:55

Fueled by a 42-year legacy of innovation and growth, The Mars Agency is repositioning itself to create brand experiences that deliver sustainable, profitable results in this new world of marketing SOUTHFIELD, Mich., April 16, 2014 /PRNewswire/ -- The Mars Agency, formerly known as MARS Advertising, the new-age leader in next generation shopper marketing, has rolled out an international corporate rebrand impacting all of its entities throughout the U.S., U.K, and Canada. This...

2014-04-16 08:26:32

--Becomes First Locally Owned Agency in Miami to Acquire Rentrak Service-- PORTLAND, Ore., April 16, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a StationView Essentials contract with WOW Factor Marketing Group, an advertising agency in Coral Gables, Fla. WOW Factor Marketing Group will utilize Rentrak's local TV ratings currency, including its automotive information, to achieve a greater degree of...

2014-04-16 04:21:37

All-time great footballers' video campaign deployed at scale across PC, TV, tablet and mobile in 25 markets. LONDON, April 16, 2014 /PRNewswire/ -- Microsoft Advertising announced Tuesday that it has been chosen by Emirates Airline and its media agency Havas Media Group as one of the key partners for its global brand campaign. The large-scale campaign spans 25 markets and runs across services including MSN, Xbox, Windows 8 and Skype on four different screens (PC, TV, tablet and mobile). The...

2014-04-16 04:21:19

SYDNEY, April 16, 2014 /PRNewswire/ -- Freelancer.com today announced that it has acquired Warrior Forum, the world's largest Internet marketing marketplace and community with over 732,000 members and ranked 225 in Alexa globally[1]. Founded in 1997 by Allen Says, Warrior Forum is the pre-eminent marketplace and community for Internet marketing professionals across the globe. Ranked by Alexa as the 225th most visited website in the world, the site also ranks in the top 150 websites...

2014-04-15 23:16:33

Recently, Digital-Signage-China.com, a famous digital player company supplying women’s special occasion dresses, has excitedly released its new product, 37 inch "Apple" shaped Wall-mounted network advertising machine. (PRWEB) April 15, 2014 Recently, Digital-Signage-China.com, a famous digital player company supplying women’s special occasion dresses, has excitedly released its new product, 37 inch "Apple" shaped wall-mounted network advertising machine, which is...

2014-04-15 23:10:23

Creating an effective brand message is a key to forming a successful business, according to blog post released by Fannit, a company specializing in search engine marketing. (PRWEB) April 15, 2014 “You’re already doing brand messaging,” a recent article by Fannit tells businesses, “By being a company, having customers and employees, you have already developed a brand message, and whether you know it or not, you’re shouting that brand message through every aspect of your...

2014-04-15 23:06:57

Customized Advertising Platform for the Marijuana Industry Drives Revenue Opportunities for Publishers; Enables Advertisers to Promote Brands to Massive Online Cannabis Communities Oakland, CA (PRWEB) April 15, 2014 NugMedia, a company that operates several popular Cannabis culture-themed websites, today announced the introduction of an advertising network program for the marijuana industry that enables publishers to attract a larger audience to consume their content, and in turn, drive...