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Last updated on April 20, 2014 at 21:20 EDT

Latest Advertising Stories

2014-04-10 23:31:47

Recently, Digital Signage China, a long-time provider of digital signage networks players and solutions, has proudly launched a special offer on its products and services. (PRWEB) April 10, 2014 Recently, Digital Signage China, a long-time provider of digital signage networks players and solutions, has proudly launched a special offer on its products and services. The vice president of Digital Signage China, said, “I think this special offer will make our global customers happy. We are...

2014-04-10 23:30:09

iDklic & Visualise partner to enter the Irish pharmacy sector with unique Digital Signage Network: PharmaSeen TV. (PRWEB) April 10, 2014 Digital Media Specialists iDklic and Shopper Marketing Specialists Visualise are proud to announce the imminent rollout of a unique digital signage network created specifically for the pharmacy market. Sam McCauley TV, based on iDklic’s PharmaSeen TV concept, will be implemented throughout the Sam McCauley Chemists Group and will provide a wealth...

2014-04-10 23:05:08

Protect America and Michigan State University Empower Advertising Students to Creatively Overhaul Charities Lansing, Michigan (PRWEB) April 10, 2014 National home security company Protect America has announced its third joint partnership with Michigan State University and repeated participation in the charitable Pay It Forward program. The Company and University have joined together to help charities in Lancing, Michigan in a unique way. Pay It Forward spans the entire spring semester at...

2014-04-10 23:04:56

The Billboard and Outdoor Advertising industry is in a transition phase from traditional billboards to digital ones that are expected to increase companies' revenue rapidly, benefiting industry revenue over the five years to 2014; moreover, as advertisers continue to buy more digital ad space than physical, industry revenue will grow even quicker over the five years to 2019. For these reasons, industry research firm IBISWorld has added a report on the Billboard and Outdoor Advertising...

2014-04-10 23:00:41

Research aims to help marketers find new ways to think about this vital segment. LOS ANGELES, CA (PRWEB) April 10, 2014 Sensis, a cross-cultural advertising agency with digital at its core, together with ThinkNow Research, a full-service market research company focused on U.S. Hispanics, launched a new research initiative focused on U.S. Hispanic millennials. The research study, titled “The Hispanic Millennial Project” provides a comprehensive look into Hispanic millennials,...

2014-04-10 16:23:05

CHICAGO, April 10, 2014 /PRNewswire/ -- Business Insurance is proud to name Peter Oxner as director of Advertising and Mike Hernandez as director of Marketing. Both will report to publisher Frank Quigley. Oxner joins Business Insurance from SaaS mobile platform provider Velti where he was sales director. Prior to that he was with the Financial Times of London in Chicago where he managed their Midwest, South and West Coast sales teams. He's also worked at BusinessWeek, Business 2.0...

2014-04-10 12:25:45

MessageOptics SaaS tool raises the bar for social marketers to achieve business objectives, led by advanced measurement and predictive analytics NEW YORK, April 10, 2014 /PRNewswire/ -- SocialCode (www.socialcode.com), the leader in social marketing technology and solutions for the world's most valuable brands, today announced a new technology and algorithms that accurately predict the lifetime reach and engagement of organic and paid Facebook Page posts within one hour of being...

2014-04-10 12:24:42

Atlantic City will take center stage on Good Morning America & Jimmy Kimmel Live ATLANTIC CITY, N.J., April 10, 2014 /PRNewswire/ -- The Atlantic City Alliance (ACA) launches another $20 million tourism campaign to increase travel to the iconic seaside resort. The goal of the "Do Anything. Do Everything. Do AC" campaign is to broaden AC's image beyond gaming and to attract more leisure tourism. DO AC ads will begin to appear on April 20(th) and include TV, radio, print, digital and billboard...

2014-04-10 12:24:17

The Mars Agency continues to grow its Retail Consultancy by adding industry leaders to innovate the shopper marketing experience for big-brand retailers across the U.S., Canada and the U.K. SOUTHFIELD, Mich., April 10, 2014 /PRNewswire/ -- The Mars Agency, a leading, multi-dimensional shopper marketing agency, announces today the addition of Kris Abrahamson as vice president, Retail Consultancy. This announcement comes on the heels of other high profile hires for The Mars Agency team...

2014-04-10 12:20:42

Toyota Ranks Highest in Social Media Auto Consumer Satisfaction WESTLAKE VILLAGE, Calif., April 10, 2014 /PRNewswire/ -- Social media provides consumers the opportunity to engage with companies to gather information and address customer issues. It also plays a critical role in driving consumer purchase and service decisions across all generational groups in the automotive marketplace, according to the J.D. Power 2014 Social Media Benchmark Study(SM)--Auto released today....