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2014-07-17 12:25:28

New brand reflects the company's unified mobile monetization solution that helps app developers accelerate revenue across connected devices SAN FRANCISCO, Calif., July 17, 2014 /PRNewswire/ -- SponsorPay, a mobile supply-side platform, today announced that it has rebranded to Fyber. Fyber enables publishers like GREE International, Inc., Glu Mobile, Inc., Cie Games, Inc. and more, to integrate, manage and optimize all ad revenues sources through a single, unified platform. Since its inception...

2014-07-17 12:25:13

DigitalAdvertisingAlliance.org provides guidance on the DAA's increasingly globally recognized self-regulatory program NEW YORK, July 17, 2014 /PRNewswire-USNewswire/ -- The Digital Advertising Alliance (DAA) has launched its newest web property, http://www.digitaladvertisingalliance.org/, which builds on DAA's commitment to educate the advertising industry about DAA's established and enforceable principles for responsible privacy practices across the online advertising industry, and...

2014-07-17 08:26:03

HELSINKI, Finland, July 17, 2014 /PRNewswire/ -- Leiki, Ltd, a leading provider of content discovery solutions for publishers and advertisers announce today that it has agreed with Outbrain, Inc, to enhance the relevancy of their related and sponsored content delivery. As a result of this cooperation, consumers will see content recommendations that are more directly relevant to the articles they are reading and publishers and sponsors will enjoy higher consumer engagement....

2014-07-17 08:25:37

Industry leader Kristine Newman, SVP, to head unit NEW YORK, July 17, 2014 /PRNewswire/ -- Global communications agency Cohn & Wolfe today announced the launch of the Cohn & Wolfe Mobile Engagement unit ME-24 in a joint venture with Joule, a global leader in mobile and multiscreen marketing. The global unit will be led by mobile industry veteran Kristine Newman, Senior Vice President, Mobile Engagement, Cohn & Wolfe. ME-24 offers three categories of service for clients:...

2014-07-17 04:21:41

Gravity4 redefines online and mobile advertising by bringing Automation, Simplicity, and Design into one integrated platform as part of the One-Click Revolution. A single programmatic advertising platform that combines big data, high-frequency bidding and a proprietary App Center that puts the Chief Marketing Officer in the power base. SAN FRANCISCO, July 17, 2014 /PRNewswire/ -- Software has always been used to mostly store customer data but seldom to generate customers until now....

2014-07-16 23:04:20

Widespread data availability facilitates delivery of relevant advertising to consumers New York, NY (PRWEB) July 16, 2014 Leading online data marketplace Datonics has added GumGum, TwoPointO and Vemba to its roster of data distribution partners. These partnerships will allow the companies to deliver relevant data-driven advertising to target customers on behalf of their clients. GumGum is the leading in-image advertising provider, driving brand engagement for advertisers by placing...

2014-07-16 16:23:15

BEIJING, July 16, 2014 /PRNewswire/ -- Phoenix New Media Limited ("Phoenix New Media", "ifeng" or the "Company") (NYSE: FENG), a leading new media company in China, today announced that Ms. Ling Jin has been promoted to Chief Marketing Officer ("CMO") of the Company, effective immediately. The Company also announced the recruitment of Mr. Jiarui Richard Tong as Chief Technology Officer ("CTO") of the Company, effective July 21, 2014....

2014-07-16 12:25:56

Paid search delivers all-time high click-through rate; Facebook® advertising continues rapid growth SAN FRANCISCO, California, July 16, 2014 /PRNewswire/ -- Kenshoo [http://kenshoo ] (http://www.Kenshoo.com), the global leader in predictive media optimization technology, today released a new infographic, Kenshoo Search and Social Snapshot: Q2 2014 [http://www.kenshoo.com/search-social-snapshot ], detailing key metrics and benchmarks for paid search and social advertising....

2014-07-16 12:24:41

NEW YORK, July 16, 2014 /PRNewswire/ -- DeVries Global, a leading consumer PR and social media agency, opened the doors to its first-ever pop-up space in Cincinnati, beginning the week of July 14 and closing the week of July 28. As an evolution to the idea of a retail pop-up shop, and designed to feel like a midsummer oasis rather than an office, DeVries Global's pop-up space is scheduled to host stimulating conversations with the people who are shaping marketing and media as well as...

2014-07-16 08:34:31

ReactX Accesses More Than 10 Billion High Impact Custom Programmatic Ad Impressions Per Month LOS ANGELES, July 16, 2014 /PRNewswire/ -- ReactX (http://www.reactx.com), a leader in the automation of billions of digital brand dollars across all screens programmatically, today announced new technology enhancements that enable advertisers to achieve 100% viewabilty on non-standard, high impact custom ad units. Advertisers now have access to real-time pre-auction impression...


Word of the Day
glogg
  • Scandinavian punch made of claret and aquavit with spices and raisins and orange peel and sugar.
This word comes from the Swedish 'glogg,' which is an alteration of 'glodgat,' mulled (wine).
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