Latest Advertising Stories
Apps, QoE and transformative user experiences are keys to breakthrough growth in price-challenged industry MOUNTAIN VIEW, Calif., May 21, 2013 /PRNewswire/ -- The consumer video devices market is transforming the way users interact with their phones, televisions and computers. The industry is on a remarkably growth spree, driven by soaring consumer demand for a ubiquitous video experience and growing affordability. A consistent shift toward long-form online video consumption,...
His work is included in a new book that delves into the complex issue. NEWARK, N.J., May 21, 2013 /PRNewswire-USNewswire/ -- Rutgers Business School professor Jerome Williams is co-editor of a new book of research that explores the role communications play in the nation's troubling epidemic of childhood obesity. (Photo: http://photos.prnewswire.com/prnh/20130521/DC17537) Source: http://www.business.rutgers.edu/about-rbs/welcome The book, which contains the perspectives of more...
MobileAppTracking at the Forefront of Attribution Analytics for Mobile Apps SEATTLE, May 21, 2013 /PRNewswire/ -- HasOffers, the SAAS leader in mobile advertising attribution raises $9.4M in its first round of funding led by Accel Partners, with participation by Seattle investors Rob Glaser, founder of RealNetworks, and Chris DeVore of Founder's Co-op. The bootstrapped startup with 79 employees will use the new investment to expand its engineering organization and accelerate...
Usage Data from Three Million Devices Delivers Largest Independent Cable Panel DULLES, Va., May 21, 2013 /PRNewswire/ -- FourthWall Media(TM) announced today the expansion of its MassiveData(TM) television viewership footprint. New participants will bring the total number of viewers who provide set top box data to 4.7 million. These people use three million cable television devices and reside in 1.8 million homes across the United States. (Logo:...
TV Amplifier(SM) Links Television Viewing Behavior to Both Online and Mobile, Allowing True Cross-Screen Ad Planning Across Devices NEW YORK, May 21, 2013 /PRNewswire/ -- Media Storm LLC, the strategic media and marketing agency for some of the most well known entertainment and digital properties, today announced a partnership with Videology - a digital advertising platform and solutions provider - to offer its clients holistic television and video planning strategies across screens....
NEW YORK, May 21, 2013 /PRNewswire/ -- Samsung Gains on Apple with Surge of 51% in Brand Value Apple remains the BrandZTM Top 100 Most Valuable Global Brand for 2013, worth $185 billion. Apple grew just +1% in the last year compared to a +51% growth for its closest competitor, Samsung, which is now no.30 in the global ranking with a brand value of $21 billion. (Logo: http://photos.prnewswire.com/prnh/20130521/613865 ) Google is also a...
New Guaranteed In-Audience Delivery Assures Video Campaigns Always Reach Their Target Audience SAN DIEGO and NEW YORK, May 21, 2013 /PRNewswire/ -- Adconion Direct (http://www.adconiondirect.com), an industry leader in cross channel digital advertising spanning display, video, mobile, email and social media, announced the launch of their Guaranteed In-Audience Delivery aimed specifically at solving today's inefficiencies in video advertising. This is the latest innovation from...
Say Next Generation of Marketers PARIS, May 21, 2013 /PRNewswire/ -- - Pan-European survey of 2,000 marketing students reveals current generation don't believe they are 'digital natives' - Over 80% think stand alone social media and digital marketing agencies will disappear within ten years as the channel becomes a discipline for all marketers - 70% believe marketing landscape will be 'dominated' by Content Marketing and...
Due to the extremely high return on investment of those in the Mesothelioma industry in online advertising, MileAgeAds.com is inviting these companies to advertise with their ad network. Houston,TX (PRWEB) May 20, 2013 Due to the extremely high return on investment of Mesothelioma companies with online advertising, MileageAds.com has decided to invite bloggers and business owners in this industry to display advertisements through their ad network. Businesses in the Mesothelioma sector...
Top WPP mobile executive takes reigns of leading mobile advertising company Boston, Mass, (PRWEB) May 20, 2013 Adelphic, creator of a breakthrough platform for targeted mobile advertising, has appointed Michael Collins as Chief Executive Officer. Collins will assume his new role at Adelphic today, May 20, 2013. Collins joins Adelphic from Joule, a mobile marketing agency that is part of WPP, where he was the global CEO. Collins joined WPP is 2007 to create and launch Joule, and...
