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2014-07-23 16:24:26

NEW YORK, July 23, 2014 /PRNewswire/ -- Audiences are craving authentic and relevant experiences from the brands that they care about. As a result, one of the struggles that content marketers face is the ability to maintain relevance and stand out amidst the competition for audience attention. Tools like social media can provide the real-time data needed to help you the craft messages that will resonate and have the greatest impact possible. Use the following tips to help you integrate...

2014-07-23 12:27:32

Strategic alliance allows brands to find and engage audiences on smartphones and tablets as they research and purchase products on retail sites across devices SAN FRANCISCO, July 23, 2014 /PRNewswire/ -- RichRelevance®, the global leader in omnichannel personalization, and Tapad, the leader in cross-device marketing technology, today announced a strategic partnership to deepen retail advertising engagement and drive new levels of performance. The partnership unites two of the most...

2014-07-23 12:27:24

- Cross-platform analysis including TV and online video accounted for 28% of all advanced measurement analytics run through the Videology platform in Q2 NEW YORK, July 23, 2014 /PRNewswire/ -- Videology - one of the world's largest video advertising platforms - today released its 2(nd) quarter 2014 findings on the video advertising market in the United States, which shows advertisers are measuring cross-screen campaigns at a much higher rate compared to Q1. Photo -...

2014-07-23 08:28:08

Interactive Television Commercials Use Certified Ad Widgets That Require No Additional Testing DULLES, Va., July 23, 2014 /PRNewswire/ -- FourthWall Media®, the largest independent source of cable set-top box viewing data, announced today that the U.S. Patent office has approved a patent for their system and method of substituting parameter sets in self-contained mini-applications. This technology allows cable operators or any distributor of interactive television commercials to...

2014-07-22 12:28:21

SAN FRANCISCO, July 22, 2014 /PRNewswire/ -- Icontrol Networks, Inc. today announced that Grey San Francisco has been selected as the first agency-of-record for its direct-to-consumer product, Piper, the Wi-Fi-enabled all-in-one home security and automation device. Grey San Francisco will be responsible for all advertising and media planning and buying. A new integrated advertising campaign is slated for late summer. Greg Roberts, Vice President of Marketing for Icontrol/Piper,...

2014-07-22 12:27:29

NEW YORK, July 22, 2014 /PRNewswire/ -- Shopper2Buyer, the shopper media consultancy within Kinetic Worldwide, the world's largest planner and buyer of out of home media, is pleased to announce the creation of Destination Directory 2.0, a cutting-edge comprehensive shopper media planning tool that aggregates all U.S. in-store media supplier opportunities. In contrast to currently available media resources, Destination Directory 2.0 offers unprecedented functionality when generating...

2014-07-22 12:26:37

NEW YORK, July 22, 2014 /PRNewswire/ -- Ogilvy PR Global CEO, Christopher Graves, has won the WPP Atticus Award in the category of Public Relations and Public Affairs. This is Graves' third Atticus Award, including the Atticus Grand Prix in 2012. WPP's prestigious Atticus Awards honor original thinking, research and writing related to communications services. They are open to all 175,000 WPP employees across more than 350 companies. For this year's honor, Graves crafted a piece...

2014-07-22 12:26:08

NEW YORK, July 22, 2014 /PRNewswire/ -- Ketchum, one of the world leaders in communications and public relations, today appointed Diana Garza Ciarlante as director of its growing Atlanta office. Ciarlante assumes the role immediately and will report into Hilary Hanson McKean, partner and managing director, Global Practices, and managing director of the Atlanta, Dallas and Toronto offices. As head of the Atlanta office - well-known for its award-winning expertise in consumer...

2014-07-22 08:29:26

Q1Media Delivers 916 Million Video Ads in May 2014 AUSTIN, Texas, July 22, 2014 /PRNewswire/ -- Q1Media's AdExcite((TM)) Video Platform breaks a record once again by delivering 916 million paid U.S. video ads in June, achieving more than a 27% improvement on its record highs for April. The Austin-based company's total unique user reach in the U.S. jumped a spot to #6 while total video ads served climbed to #7 according to comScore's Video Metrix. Q1Media Founder Bill Wiemann said,...

2014-07-22 08:29:12

Team USA Games Prove to be a Winner NEW YORK and LEXINGTON, Ky., July 22, 2014 /PRNewswire/ -- Viamedia, the television industry's leading independent provider of outsourced local television advertising services on behalf of cable companies, today unveiled analysis illustrating the popularity of the World Cup as an advertising resource for local cable advertisers. In addition, Viamedia found that Team USA games generated the highest revenue for the company and attracted the highest...


Word of the Day
drawcansir
  • A blustering, bullying fellow; a pot-valiant braggart; a bully.
This word is named for Draw-Can-Sir, a character in George Villiers' 17th century play The Rehearsal.
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