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Last updated on April 20, 2014 at 14:04 EDT

Latest Advertising Stories

2014-04-10 08:27:24

NEW YORK, April 10, 2014 /PRNewswire/ -- The ADVERTISING Club of New York, the industry's leading professional organization representing the vision and mission of the global advertising community across crafts, today will present Media:NOW - Inspired Leadership, Accelerated Innovation from 8:00 a.m. to 12:30 p.m. at Pier Sixty located at Chelsea Piers in New York City. Sponsored by Tongal, Tremor Video, Turner, Yahoo and Uber, the one-day conference will feature presentations and discussions...

2014-04-10 08:26:54

HOBE SOUND, Fla., April 10, 2014 /PRNewswire/ -- In March and April every year, the National Collegiate Athletic Association (NCAA) sponsors a 68-team men's college basketball tournament. The tournament takes place in several locations over several weeks and culminates in a championship game. This year's championship game was played in Dallas on April 7(th.) The two protagonists were the University of Kentucky and the University of Connecticut. Americans for Responsible Advertising...

2014-04-10 08:26:44

Web Marketing Association, a distinguished panel of advertising, marketing, PR and design professionals, honors LIQWID® for raising the bar for "responsive web" with "adoptive advertising" NEW YORK, April 10, 2014 /PRNewswire/ -- The 2014 Internet Advertising Competition Award presented by the Web Marketing Association announced today that LIQWID has won for "Outstanding Website" with a unique perspective on responsive content and advertising. Logo -...

2014-04-10 08:24:59

Locally targeted mobile ads will represent more than half of overall U.S. mobile ad spending by 2018, largely driven by local marketing initiatives of national advertisers CHANTILLY, Va., April 10, 2014 /PRNewswire/ -- U.S. mobile local advertising revenues will reach $4.5 billion in 2014, up from $2.9 billion in 2013, according to BIA/Kelsey, advisor to companies in the local media industry. In its Annual U.S. Local Media Forecast (2013-2018), the firm projects mobile local ad revenues to...

2014-04-10 08:24:50

LONDON, April 10, 2014 /PRNewswire/ -- Adform, a provider of digital advertising solutions, has been chosen as an exclusive partner for Ziff Davis to accelerate its rich media business. The partnership confirms Adform as Ziff Davis's mandatory priority vendor in the UK market, and opens the door for Adform's rich media offering in other Ziff Davis markets. Adform provides technical support, service and production for all rich media formats in use today,...

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2014-04-10 04:53:36

redOrbit Staff & Wire Reports - Your Universe Online Facebook said on Wednesday that it will enlarge the size of advertisements appearing on the right-hand column of the desktop PC version of its site, and will display fewer of them, in an effort to make more users take notice of the ads. The new ads, which will begin appearing later this month, will span the full width of the right column, and will have the same aspect ratio of ads that run in News Feed, making it easier for...

2014-04-10 04:21:27

LONDON, April 10, 2014 /PRNewswire/ -- Marketers must re-discover the essence of their brands and reduce their reliance on traditional advertising or risk becoming irrelevant, according to Omaid Hiwaizi, Geometry Global's Chief Strategy Officer. Hiwaizi, speaking ahead of leading a debate on brand building with Unilever and ITV at the iMedia Summit [http://www.imediasummit.co.uk ] later this month, said that marketers who fail to "re-think comms-led brand building" and...

2014-04-09 23:27:51

Charles Young, founder and CEO of Ameritest, contributed an insightful piece on the relationship between brands, television and iPad usage for this month’s issue. Albuquerque, NM (PRWEB) April 09, 2014 Leading advertising research company Ameritest today announced its appearance on the April cover of Quirk’s Magazine. In the issue, CEO Charles Young shared the findings of Ameritest’s latest research piece, which examined how rapid consumer adoption of the tablet computer impacts...

2014-04-09 23:25:40

MCAads.com, LLC, (http://www.mcaads.com), a full-service advertising agency, has announced that it has acquired Russell Johns Associates, a publishing rep firm. Both are nationally recognized companies, and each has deep roots in the Tampa Bay area. Tampa, FL (PRWEB) April 09, 2014 MCAads.com, LLC, (http://www.mcaads.com), an award-winning, full-service advertising agency, has acquired Russell Johns Associates, a nationally known publishing rep firm. Both are based in the Bay area. Terms...

2014-04-09 23:23:28

Today, Digital Signage China, a China based digital advertising player manufacturer and retailer, is proud to introduce its floor-standing type networking advertising players. (PRWEB) April 09, 2014 As more and more homes and companies sign up for fast broadband, networking advertising players are getting more and more popular in modern life. Recently, Digital Signage China (Digital-Signage-China.com), a professional supplier of digital signage solutions, has announced its new...