Latest Advertising Stories

2014-07-15 20:21:00

Better Mental Health Magazine (BMH Mag) is offering advertisers the opportunity to receive a 40% discount off standard advertising rates. NEW YORK, July 15, 2014 /PRNewswire/ -- Better Mental Health Magazine is a lifestyle consumer magazine aimed at improving the understanding and acceptance of mental health and wellbeing. It includes contributions from health professionals and readers with expertise and experiences of mental health, wellbeing and resilience. Informative articles,...

2014-07-15 12:26:43

- Kevin Ford Brings Savings to Businesses and Residents - LARGO, Fla., July 15, 2014 /PRNewswire/ -- Valpak, a leader in local print and digital coupons, announced today that Kevin Ford has acquired the Valpak of Southeast Wisconsin territory. Ford brings three decades of publishing, sales and advertising experience to his new venture with Valpak. Ford and his team of sales people recently sent out their first Valpak signature blue envelope to nearly 440,000 homes in the Greater...

2014-07-15 12:25:52

Study demystifies effectiveness of smartphone ads; offers marketers tips NEW YORK, July 15, 2014 /PRNewswire/ -- Brands spent $8.4 billion on mobile advertising in 2013, and that number is expected to quadruple to $36 billion by 2017, according to eMarketer. But do mobile display ads -- those tiny banner ads that pop up in your smartphone's web browser -- actually work? Researchers at Columbia Business School have found that, despite their size, mobile ads can have a big effect on consumers...

Privacy Advocates Leery Of New Facebook-Nielsen Partnership
2014-07-15 12:22:12

Alan McStravick for redOrbit.com - Your Universe online Nielsen is leveraging an expanded partnership with Facebook to learn more about the age and gender of viewers on mobile devices. In an ever more connected age, one could not be faulted for thinking that one of the last bastions of privacy would be in their television viewing. The announcement today of a new partnership between Nielsen and Facebook, however, is just another example of how our privacy is being systematically...

2014-07-15 08:37:25

-- Humor Cited As Most Effective Tool to Attract Viewership of Online Ad -- CHICAGO, July 15, 2014 /PRNewswire/ -- STRATA, the leader in media buying and selling software, found in a recent survey of viewers of online videos and TV, younger audiences feel that targeted ads are more intrusive than their older counterparts. Of those that found targeted ads more invasive than non-targeted ads, 64% were between the ages of 18-44 as compared to 36% of those who were 45 and up. Targeted...

2014-07-14 23:06:11

Office Opening to Accelerate TapIt by Phunware™ Advertising Platform Expansion (PRWEB) July 14, 2014 Phunware, the pioneer of Multiscreen as a Service (MaaS), the first fully integrated services platform that enables brands to engage, manage and monetize their anytime anywhere users worldwide, today announced that it has opened a New York City office for its MaaS Advertising arm: “TapIt by Phunware™”. This is the company’s first new northeast location after closing its latest...

2014-07-14 23:05:34

Home of Dell Computers and Round Rock Donuts, Spectacular Media has opened a new office in Round Rock, TX where they plan to give their cloudware solution SM Infinity ™ a triple boost of fun, engagement, and superior content with central Texas talent. Round Rock, TX (PRWEB) July 14, 2014 With the rapid growth of SM Infinity ™, an online service to control advertising on LED signs, Spectacular Media (SM) announced a new office location in Round Rock, TX to facilitate expansion into...

2014-07-14 12:24:44

ALEXANDRIA, Va., July 14, 2014 /PRNewswire/ -- Targeted Victory, a leader in online advertising and integrated data management for political candidates, today announced a partnership with NCC Media, a leader in cable media placement across digital and television mediums. Through this partnership, Targeted Victory will combine cable media placement data from NCC Media with Rentrak television ratings information based on its massive and passive TV measurement footprint to create...

2014-07-14 12:24:39

'Empty Chair' Saves a Seat for a Returning Soldier and Celebrates the True Essence of Character EVERY-TOWN, USA, July 14, 2014 /PRNewswire/ -- No matter how big or small, actions prove to speak louder than words and the new MADE OF MORE TV ad from GUINNESS, 'Empty Chair,' showcases just that. What seems like a small gesture - a bartender setting out a fresh pint of GUINNESS, night after night, to await its intended recipient - underscores the raw emotion of how much one person can...

2014-07-14 08:24:14

BALTIMORE, July 14, 2014 /PRNewswire/ -- Baltimore native and media expert Therese Hessler (www.linkedin.com/pub/therese-hessler/17/448/a49), most recently the Vice President of Media at The Leffler Agency, announced today the launch of TMH Agency (http://www.tmhagency.com) - an advertising, media and public relations agency specializing in branding and creating direct response campaigns for both local and national clients. The agency provides targeted and unique advertising solutions...

Word of the Day
  • A murmuring sound; a rushing or whistling sound, like that of the wind; a deep sigh.
  • A gentle breeze; a waft; a breath.
  • Any rumor that engages general attention.
  • A cant or whining mode of speaking, especially in preaching or praying; the chant or recitative characteristic of the old Presbyterians in Scotland.
  • To make a rushing, whistling, or sighing sound; emit a hollow murmur; murmur or sigh like the wind.
  • To breathe in or as in sleep.
  • To utter in a whining or monotonous tone.
According to the OED, from the 16th century, this word is 'almost exclusively Scots and northern dialect until adopted in general literary use in the 19th.'