Quantcast

Latest Advertising Stories

2014-10-22 08:29:16

Survey of 1,015 Americans reveals that users want mobile choice tools that provide the same protections available on desktop & laptop computers NEW YORK, Oct. 22, 2014 /PRNewswire-USNewswire/ -- Americans prefer free, ad-supported mobile apps to those that cost money, and value mobile ads that are relevant to their interests, according to a new survey conducted by Zogby Analytics. Respondents also said they wanted tools - similar to those available on desktop and laptop computers - that let...

2014-10-22 08:27:14

NEW YORK, Oct. 22, 2014 /PRNewswire/ -- Criteo (NASDAQ: CRTO), the performance advertising technology company, today announced the appointment of Mimi Gigoux as Executive Vice President, Human Resources. Mimi will lead all Human Resources operations globally reporting to President and Chief Operating Officer, Eric Eichmann. Mimi joins Criteo from Calix Inc. where she served as SVP, Talent and Culture. Prior to this she was SVP, Human Resources at Extreme Networks Inc....

2014-10-22 08:26:56

Company Focused on Increasing Awareness and Enhancing Shareholder Value IRVINE, Calif., Oct. 22, 2014 /PRNewswire/ -- Content syndication and monetization company, Adaptive Medias, Inc. (OTCQB: ADTM), a leader in programmatic advertising across mobile, video and online display, announced today that it has retained Hayden IR, a New York-based national investor relations consulting firm, to provide guidance and execute a strategic investor relations campaign designed to increase...

2014-10-21 23:07:17

Industry Survey Sponsored by Lyris Finds Publishers Are Struggling With The Fundamentals of Email Marketing New York, New York (PRWEB) October 21, 2014 The shift from print to digital has transformed the publishing industry, but many publishers are still struggling with the basics of email marketing, according to a recent FOLIO survey. Sponsored by Lyris (LYRI), the survey of more than 175 publishing professionals found that they are still grappling with the fundamentals of digital...

2014-10-21 23:06:43

Programmatic and Digital Advertising Veteran Oversees Marketing Strategies with Focus on Driving Company Growth and Vision New York, NY (PRWEB) October 21, 2014 Verve, the leader in location-based mobile advertising, announced today the appointment of John Haake as its chief marketing officer. Haake is responsible for developing and leading marketing strategies that will advance Verve’s position in the market, specifically focusing on Verve Direct, the industry’s only end-to-end...

2014-10-21 12:32:05

COSTA MESA, Calif., Oct. 21, 2014 /PRNewswire-iReach/ -- WCCT Global, a full service contract research organization headquartered in Southern California announced today the launch of a clinical trial patient recruitment rescue program for companies that are struggling to enroll their trials as the year comes to an end. WCCT Global's patient recruitment division "In-Site" is comprised of 12 key elements to ensure patient enrollment and retention. The rescue program that was effective...

2014-10-21 12:30:18

Partnership Allows Brands to Reach Users Across Devices NEW YORK, Oct. 21, 2014 /PRNewswire/ -- Digital advertising technology company, Magnetic (www.magnetic.com) and Tapad (www.tapad.com), the leader in unified, cross-screen marketing technology, announced today a strategic partnership to power search retargeting across devices. With Tapad's Device Graph Access(TM), Magnetic's online search data and media platform will enable marketers to reach consumers based on unified,...

2014-10-21 12:29:02

Domain Leader to Reshape Dynamic of Online Marketing and Provide Users with Control of Personal Branding Nationwide NEW YORK, Oct. 21, 2014 /PRNewswire/ -- Personal branding is more than a buzzword - it's how the world defines you - and with social media platforms emerging as the sole resource for sharing your online identity with the world, you may have less control than you think. Leading online personal domain, Domain.ME, launched this week a national consumer campaign to give...

2014-10-21 12:20:53

ATLANTA, Oct. 21, 2014 /PRNewswire/ -- BLiNQ Media (a G/O Digital company), the leader in localized social marketing at national scale, today announced the launch and general availability of AutoLiFT, an innovative first-to-market solution allowing auto brands, agencies and dealers to target in-market shoppers with dynamic, localized incentives on Facebook. The solution's public launch marks a new moment in automotive advertising, as those in the industry are currently forced to rely...

2014-10-21 08:44:58

Advertising Technology Industry Veteran to Lead Strategic Initiatives for Company Growth Worldwide BOSTON, Oct. 21, 2014 /PRNewswire/ -- Digilant, a leading programmatic media buying company that powers precisely targeted and impactful digital campaigns, today announced the appointment of Kim Riedell as the Head of Product and Marketing. Riedell brings more than 20 years of experience in digital marketing, advertising technology, and product management to Digilant's executive team...


Word of the Day
barghest
  • A goblin in English folklore, often appearing in the shape of a large dog and believed to portend imminent death or misfortune.
  • A ghost, wraith, hobgoblin, elf, or spirit.
The origin of 'barghest' is not known, but it may be from perhaps burh-ghest, town-ghost, or German Berg-geist (mountain spirit) or Bär-geist (bear-spirit).
Related