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Latest Advertising Stories

2014-08-07 12:25:47

Growing Digital Agency Taps Former Lenovo Global Exec to Lead Digital Marketing Strategy and Solutions SAN FRANCISCO, Aug. 7, 2014 /PRNewswire/ -- Global digital marketing agency Interakt today announced Elijah Degen has joined the firm as Global Head - Digital Solutions. An international mobile and digital marketing expert, Degen previously led Lenovo's worldwide digital marketing strategy and operations team, where his work contributed significantly to elevating the company to the...

2014-08-07 12:24:54

Analysis of Nine Leading Providers in Digital Advertising Marketplace Designed to Guide Publisher Decision-Making, Drive Engagement & Higher CPMs NEW YORK, Aug. 7, 2014 /PRNewswire/ -- Online publishers are at the crest of meeting a new wave of both challenges and opportunities posed by the emergence of native advertising, and to help stakeholders evaluate and understand the varied landscape and differentiate vendors, The 614 Group ( www.614group.com ) today released a new study, "The 614...

2014-08-07 12:22:46

U.S. Forest Service, the National Association of State Foresters, and the Ad Council honor iconic PSA figure with Washington, D.C. birthday celebration, Instagram campaign and a re-launched zip code WASHINGTON, Aug. 7, 2014 /PRNewswire-USNewswire/ -- Smokey Bear, the icon featured in the longest running public service campaign in U.S. history, turns 70 years old this Saturday, August 9, 2014. Created in 1944 by the U.S. Forest Service, the National Association of State Foresters and...

2014-08-06 23:02:27

Digital-Signage-China.com is the award winning company offering a wide range of cloud-based media delivery solutions and products. Recently,the company has added its new 65 inch floor-standing digital signage, LCD advertising players to its website. (PRWEB) August 07, 2014 Digital-Signage-China.com is the award winning company offering a wide range of cloud-based media delivery solutions and products. Recently,the company has added its new 65 inch floor-standing digital signage, LCD...

2014-08-06 12:29:00

WALTHAM, Mass., Aug. 6, 2014 /PRNewswire/ -- Care.com (NYSE: CRCM), the world's largest online destination for finding and managing family care, today announced that Laura Lang has been appointed to the Company's Board of Directors. http://photos.prnewswire.com/prnvar/20140805/133793 In making the announcement, Sheila Lirio Marcelo, Founder, Chairman and CEO of Care.com, said, "We are delighted to add a seasoned talent like Laura to our Board. Her impressive track record of bringing...

2014-08-06 12:27:13

For Video-Device Purchase and Viewing Decisions, Content is Dominant Consideration, Device Size Matters, and Children Have a Big Say NEW YORK, Aug. 6, 2014 /PRNewswire/ -- The most important determining factor among consumers in purchasing a new TV or video device is the ability for it to connect to the Internet and stream content, a just-released study has found. Smart TVs -- TV sets that connect to the Internet to access applications such as Netflix and Hulu Plus -- were selected by the...

2014-08-06 12:26:50

Integration of offline and digital data represents new opportunity for retail marketing team SAN FRANCISCO, Aug. 6, 2014 /PRNewswire/ -- Swrve, the leader in mobile marketing automation, today announced support for iBeacon technology, bringing geo-targeted campaigns to the mobile app, and enabling retail marketers to create highly personalized, optimized in-store experiences and thus drive customer satisfaction and revenue. Swrve already enables marketers to build targeted, multi-touch...

2014-08-06 12:26:48

With Audience Interests, Quantcast Measure becomes the first free measurement tool to provide mobile app publishers with detailed insight into their audience's Web browsing behavior. SAN FRANCISCO, Aug. 6, 2014 /PRNewswire/ -- Quantcast, a technology company that specializes in real-time advertising and audience measurement, announced today the launch of the new Audience Interests report in Quantcast Measure, providing publishers the ability to go beyond demographics in understanding...

2014-08-06 12:21:05

Techniques for a more effective ad design, brought to you by JMR Graphics, Nationwide Car Wraps manufacturer. CENTRAL ISLIP, N.Y., Aug. 6, 2014 /PRNewswire-iReach/ -- Car wraps manufacturer JMR Graphics gives insight into an industry most feel has been lacking in originality for some time, delving into some of the most basic techniques and how they can be used to produce an effective end product. Photo - http://photos.prnewswire.com/prnh/20140805/133765 Original ad design is a...

2014-08-06 08:42:44

DALLAS, August 6, 2014 /PRNewswire/ -- The report "Online Advertising Market by Search Engine Marketing, Display Advertising, Classifieds, Mobile, Video, Lead Generation, Rich Media - Global Advancements, Forecasts & Analysis (2014 - 2019)" by MarketsandMarkets, defines and segments the Online Advertising Market into various segments and provides an in-depth analysis and forecasting of revenues. This research report helps to identify the factors driving this market,...


Word of the Day
endocarp
  • The hard inner (usually woody) layer of the pericarp of some fruits (as peaches or plums or cherries or olives) that contains the seed.
This word comes from the Greek 'endon,' in, within, plus the Greek 'kardia,' heart.
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