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Latest Advertising Stories

2014-08-19 16:29:28

New extension utilizes online interactive map that shows the impact of local United Ways on education, income and health in their communities NEW YORK, Aug. 19, 2014 /PRNewswire/ -- United Way and the Ad Council, in collaboration with the National Football League, have announced an extension of their successful LIVE UNITED campaign, including a new series of public service ads (PSAs) featuring NFL players promoting health and wellness, and ads showcasing the true outcome of United...

2014-08-19 16:24:27

NEW YORK, Aug. 19, 2014 /PRNewswire/ -- Abigail Honor is recognized by Continental Who's Who as a Pinnacle Professional in the field of Media. Abigail is the Founder of Lorem Ipsum Corporation. Lorem Ipsum Corporation is an international group of media and creative services companies working in the areas of advertising, filmed entertainment, content distribution, and information technology. Lorem Ipsum companies provide solutions to many of the Forbes Global 2000 corporations,...

2014-08-19 12:26:32

Kickstarter campaign connects brands & consumers through social media ATLANTA, Aug. 19, 2014 /PRNewswire/ -- Models depicted in advertising are oftentimes altered through software applications like Photoshop to make them look even more beautiful than they are in their natural state. This "fake" imagery has become an issue for people trying to attain the "perfect" body. Looking to turn the advertising world upside down, UnaPop has launched a Kickstarter campaign to build its patent-pending...

2014-08-19 12:25:44

Digital Veteran Will Drive Adoption of Performance-Based Technology for Programmatic Direct Sales NEW YORK, Aug. 19, 2014 /PRNewswire/ -- Yieldbot, the industry's leading real-time consumer intent platform for premium media, today announced the appointment of Scott Portugal as GM of its Publisher Platform. In this role, Scott will be responsible for working directly with a growing number of premium publishers using Yieldbot's artificial intelligence platform to create new...

2014-08-19 08:27:55

Company Launches into $117 Billion US Advertising Market CORONA, Calif., Aug. 19, 2014 /PRNewswire/ -- AVT, Inc. (OTC Markets: AVTC) (www.autoretail.com), a leader in automated retailing systems, announced today that they have signed up several new high profile sponsors for their newly launched advertising platform. The advertising platform delivers compelling messages and commercials throughout specific streams of AVT's automated retailing and vending systems. These systems are placed in...

2014-08-19 08:27:41

Yahoo's advertising platforms and services now available to thousands of local media publishers and their advertisers SUNNYVALE, Calif., Aug. 19, 2014 /PRNewswire/ -- The Local Media Consortium, a nationwide alliance of leading local media outlets, today announced an agreement with Yahoo to provide innovative digital ad solutions to local media companies and their advertisers. Through this agreement, local marketers and agencies will gain access to Yahoo's display and native...

2014-08-19 08:27:23

EngageClick's unique, multi-screen video advertising campaign technology produces real-time consumer insights for brands and two times higher consumer engagement than the market average PALO ALTO, Calif., Aug. 19, 2014 /PRNewswire-iReach/ -- EngageClick (http://www.engageclick.com), the predictive, personalized multi-screen advertising platform that delivers superior ad engagement and performance, today introduced AdPoll, a new interactive, personalized multi-screen video advertising...

2014-08-19 08:27:21

NEW YORK, Aug. 19, 2014 /PRNewswire/ -- Via Spiga has unveiled its fall 2014 advertising campaign, which features model and actress Irina Shayk in images shot by fashion photographer Miles Aldridge. The campaign pays homage to Via Spiga's Italian heritage and showcases a variety of styles from the fall collection. To view the multimedia assets associated with this release, please click:...

2014-08-18 23:04:36

Delivering Advertising Across Screens Simultaneously Yields Improved Results Using New Technologies New York, NY (PRWEB) August 18, 2014 Second screen usage distracts viewers from TV advertising according to a study from TNS Infratest commissioned by wywy. Among viewers who used a second screen device while watching TV, the TV ad awareness dropped 58 percent compared to TV-only viewers participating in the study. In addition, the study found that new technologies can bolster ad awareness...

2014-08-18 23:04:29

Online advertising market majorly focuses across advertising formats, different verticals, regions, factors driving this market, various restraints, challenges, and opportunities along with the future roadmaps. (http://www.marketsandmarkets.com/Market-Reports/online-advertising-market-163283909.html) (PRWEB) August 18, 2014 The report “Online Advertising Market by Search Engine Marketing, Display Advertising, Classifieds, Mobile, Video, Lead Generation, Rich Media - Global Advancements,...


Word of the Day
pungle
  • To take pains; labor assiduously with little progress.
This word comes from the Spanish 'pongale,' put it.
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