Latest Affinion Loyalty Group Stories

2013-01-24 23:02:23

Loyalty 360 and Affinion Loyalty Group to host a webinar discussion based on loyalty personas and how to use them to provide an optimal customer-centric value proposition. Cincinnati, OH (PRWEB) January 24, 2013 Understanding customers through a lens of behavioral personas can drive a customer centric experience and increased engagement. Behavioral personas are fictional characters, which capture representative behaviors, goals, needs, environments and attitudes of customers. Having a deep...

Word of the Day
  • A landsman who is making his first voyage at sea; a novice who enters naval service from rural life.
According to the OED, a grass-comber is also 'a sailor's term for one who has been a farm-labourer.'