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Latest Affinion Loyalty Group Stories

2013-01-24 23:02:23

Loyalty 360 and Affinion Loyalty Group to host a webinar discussion based on loyalty personas and how to use them to provide an optimal customer-centric value proposition. Cincinnati, OH (PRWEB) January 24, 2013 Understanding customers through a lens of behavioral personas can drive a customer centric experience and increased engagement. Behavioral personas are fictional characters, which capture representative behaviors, goals, needs, environments and attitudes of customers. Having a deep...


Word of the Day
cacodemon
  • An evil spirit; a devil.
  • A nightmare.
  • In astrology, the twelfth house of a scheme or figure of the heavens: so called from its signifying dreadful things, such as secret enemies, great losses, imprisonment, etc.
'Cacodemon' comes from a Greek term meaning 'evil genius.'
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