Latest Affinion Loyalty Group Stories

The newest name in Loyalty has over 30 years of experience RICHMOND, Va., March 19, 2013 /PRNewswire/ -- The Affinion Group announced earlier today that its two well-known loyalty solution brands, Affinion Loyalty Group and Connexions Loyalty Travel Solutions, have rebranded to become Connexions Loyalty, as the result of an integration that began in 2010. Leveraging the experience, strengths and capabilities of what had been discrete brands, Connexions Loyalty brings together the...

Loyalty 360 and Affinion Loyalty Group to host a webinar discussion based on loyalty personas and how to use them to provide an optimal customer-centric value proposition. Cincinnati, OH (PRWEB) January 24, 2013 Understanding customers through a lens of behavioral personas can drive a customer centric experience and increased engagement. Behavioral personas are fictional characters, which capture representative behaviors, goals, needs, environments and attitudes of customers. Having a...

RICHMOND, Va., Dec. 5, 2012 /PRNewswire/ -- Positive customer experiences build lifelong loyalty and are at the heart of a lasting company-customer relationship. In fact, a recent study by the RightNow Customer Experience Impact Report found that "86% of consumers were willing to pay more for a better customer experience." To enhance the experience for their customers, Delta Air Lines is adding exciting and innovative new features to the Delta service recovery program. Supported by...

RICHMOND, Va., Oct. 2, 2012 /PRNewswire/ -- Recent studies by the RightNow Customer Experience Impact Report found that "89 percent of consumers began doing business with a competitor following a poor customer experience but 92 percent of the same group said they would be willing to go back to a company after a negative experience if they got an apology." To assist companies in providing a superior customer experience, Affinion Loyalty Group launches an enhanced version of their...

RICHMOND, Va., Sept. 13, 2012 /PRNewswire/ -- Affinion Loyalty Group (ALG) and its partner General Motors (GM) invite community members to take part in a GM Ride and Drive event. At the Ride and Drive members of the public can get behind the wheel of a variety of GM vehicles including the Cadillac CTS-V, Escalade, Chevrolet Tahoe, Silverado, Camaro SS, Cruze, Volt, GMC Terrain and Buick Regal GS on a two-mile road course. Event details are as follows: Location: 7814 Carousel...

RICHMOND, Va., Aug. 15, 2012 /PRNewswire/ -- The webinar, "Creating a Cadence of Communication with your Customers," presented by Mintel Comperemedia's Andrew Davidson and Affinion Loyalty Group's Charles Christianson, and produced by Loyalty 360 - The Loyalty Marketer's Association, offered marketers insights and best practices for understanding social, mobile and other trends. Today's consumers are bombarded with marketing messages. According to Mintel Comperemedia, the...

COLLEGE PARK, Md., Aug. 2, 2012 /PRNewswire/ -- University of Maryland Alumni Association (UMDAA) representatives today announced a new way for its members to raise money for the association just by shopping. The UMDAA ShopRaising Mall has opened and is an online portal where consumers can shop for and purchase gift cards at face value. Five percent of every gift card purchase is then given back to the UMDAA. At the ShopRaising Mall, consumers can choose from hundreds of gift cards from top...

RICHMOND, Va., July 11, 2012 /PRNewswire/ -- More than 900 million people are active on Facebook each month. YouTube users spend a total of 2.9 billion hours per month, which equates to 326,294 years. 175 million tweets are sent each day. Clearly, we are bombarded by messages. The explosive growth of social and mobile have escalated the importance of developing a cadence of communications with your customers. Approaching them through the lens of their experience is critical in having...

RICHMOND, Va., May 4, 2012 /PRNewswire/ -- At the upcoming Card Forum and Expo, Brian Parlotto, SVP of Gift Cards, Digital and B2B from InComm, will join Affinion Loyalty Group's Group VP of Sales & Strategy, Charles Christianson, to explore trends in loyalty and engagement as they examine the intersection of stored-value and prepaid cards, social media and the emerging powerhouse of gamification. Social media continues to change the landscape of customer interaction...

RICHMOND, Va., March 7, 2012 /PRNewswire/ -- Gift cards have become ubiquitous, available for sale at a seemingly endless array of locations. According to the National Retail Federation, gift cards were the most requested holiday gift for 2011, the fifth year in a row that they've topped consumers' wish lists. Not surprising then, that TowerGroup, a Corporate Executive Board Company and leading financial services research and advisory firm, estimated that total spending on gift cards...