Latest Affinion Loyalty Group Stories

2013-01-24 23:02:23

Loyalty 360 and Affinion Loyalty Group to host a webinar discussion based on loyalty personas and how to use them to provide an optimal customer-centric value proposition. Cincinnati, OH (PRWEB) January 24, 2013 Understanding customers through a lens of behavioral personas can drive a customer centric experience and increased engagement. Behavioral personas are fictional characters, which capture representative behaviors, goals, needs, environments and attitudes of customers. Having a deep...

Word of the Day
  • The hard inner (usually woody) layer of the pericarp of some fruits (as peaches or plums or cherries or olives) that contains the seed.
This word comes from the Greek 'endon,' in, within, plus the Greek 'karpos', fruit.