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Last updated on April 19, 2014 at 1:20 EDT

Latest Alan Abrahams Stories

Vehicle Defects Found With Help From Social Media
2012-10-24 12:01:21

Can social media postings by consumers be a source of useful information about vehicle safety and performance defects for automobile manufacturers? Yes, say researchers at Virginia Tech´s Pamplin College of Business who conducted what is believed to be the first large-scale case study confirming the value of social media for vehicle quality management. The researchers developed a computer-based information system that provides auto manufacturers an efficient way to discover and...