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Last updated on April 18, 2014 at 1:21 EDT

Latest Alan Siegel Stories

2014-03-20 12:28:15

Siegelvision's Call for Clarity Survey Reveals Over 40% of Consumers Are Dissatisfied with How Business and Government Communicates, Resulting in Economic Consequences NEW YORK, March 20, 2014 /PRNewswire/ -- The Call for Clarity Survey released today by Siegelvision, a strategic communications firm that focuses on combatting the crisis of complexity in business and government, reveals that consumers are openly expressing their dissatisfaction with companies that don't provide clear, honest...

2013-11-29 08:23:59

Simplification Expert Cites macys.com as Overly Confusing NEW YORK, Nov. 29, 2013 /PRNewswire/ -- Just in time for Cyber Monday, shoppers will learn that purchasing gifts online can be as frustrating as visiting brick-and-mortar stores, according to Siegelvision, a leading brand consultancy and simplification firm. (Logo: http://photos.prnewswire.com/prnh/20130905/NY74485LOGO ) The holiday season's most iconic store, Macy's, comes in for pointed criticism from Alan Siegel and...

2013-09-24 08:31:01

Accomplished branding executive with a track-record of driving large-scale, brand transformations through nonprofits, health systems and universities NEW YORK, Sept. 24, 2013 /PRNewswire/ -- Siegelvision, the independent consultancy founded by branding pioneer and icon Alan Siegel to bring clarity to brand communications and customer experiences, today announced that Hayley Berlent has joined the firm as Chief Strategy Officer and Managing Director. During her more than 15 year...

2013-09-05 08:26:06

NEW YORK, Sept. 5, 2013 /PRNewswire/ -- Siegelvision, the consultancy founded by renowned branding leader Alan Siegel to bring clarity to communications and customer experiences, today announced the addition of a complete team of specialists in simplifying communications that build closer relationships between organizations and their constituents. (Logo: http://photos.prnewswire.com/prnh/20130905/NY74485LOGO ) "We are delighted to strengthen and deepen our commitment to clarity...

2012-11-29 08:25:58

NEW YORK, Nov. 29, 2012 /PRNewswire/ -- Global strategic branding firm Siegel+Gale (www.siegelgale.com) today announced it has delivered branding and customer experience consulting for two social entrepreneurs selected for the company's inaugural Corporate Social Responsibility (CSR) program. Siegel+Gale launched the initiative to help promising social entrepreneurs boost their businesses' impact--which leverage the power of simplicity to address the world's most complex social issues--and...

2012-10-16 07:23:18

NEW YORK, Oct. 16, 2012 /PRNewswire/ -- In its Global Brand Simplicity Index, Siegel+Gale (www.siegelgale.com) evaluates the state, significance and impact of simplicity and provides recommendations to brands on how to improve their customer relationships and create value. Key findings include: The financial value brands can derive from greater simplicity The crucial link between simplicity and the ability to innovate The best and worst brands and industries when it comes to simplicity...

2012-10-09 11:26:37

In the news release, Siegel+Gale Works with BioMed Realty Trust to Develop a New Brand, issued 09-Oct-2012 by Siegel+Gale over PR Newswire, we are advised by the company that the link to the case study should be updated to http://www.siegelgale.com/case_study/biomed-realty/. The complete, corrected release follows: Siegel+Gale Works with BioMed Realty Trust to Develop a New Brand New Brand Captures BioMed Realty's Focus on Relationships and Expertise LOS ANGELES, Oct. 9, 2012...

2012-10-09 07:24:23

LOS ANGELES, Oct. 9, 2012 /PRNewswire/ -- Global strategic branding firm Siegel+Gale today announced the launch of brand enhancements for BioMed Realty Trust, Inc. (NYSE: BMR), a real estate investment trust (REIT) focused on Providing Real Estate to the Life Science Industry®. Siegel+Gale worked with BioMed Realty to tell its story by furthering the development of the company's brand, creating a distinctive voice and crafting a comprehensive visual identity. (Logo:...

2012-09-05 02:24:59

NEW YORK, Sept. 5, 2012 /PRNewswire/ -- Siegel+Gale (www.siegelgale.com) today announced the launch of digital work completed on behalf of its client ADWEA, a major supplier of water and power to the Abu Dhabi region. By uncovering ADWEA's story and developing a clear purpose, the global strategic branding firm created a digital roadmap that delivers a unique brand experience. (Logo: http://photos.prnewswire.com/prnh/20120123/NY39544LOGO ) The Authority's clarified purpose -- to protect...

2012-08-14 02:26:40

NEW YORK, Aug. 14, 2012 /PRNewswire/ -- Siegel+Gale (www.siegelgale.com) today announced that leading executives from the company will offer insights on the power of simplicity at design, technology and marketing conferences in the U.S. and China over the next two months.The global branding firm will emphasize its wide-ranging branding and marketing expertise in various disciplines at the following events: Today, at Customer Service Experience, Siegel+Gale Global Director of Customer...