Latest Alan Siegel Stories
NEW YORK, Nov. 29, 2012 /PRNewswire/ -- Global strategic branding firm Siegel+Gale (www.siegelgale.com) today announced it has delivered branding and customer experience consulting for two social entrepreneurs selected for the company's inaugural Corporate Social Responsibility (CSR) program. Siegel+Gale launched the initiative to help promising social entrepreneurs boost their businesses' impact--which leverage the power of simplicity to address the world's most complex social...
NEW YORK, Oct. 16, 2012 /PRNewswire/ -- In its Global Brand Simplicity Index, Siegel+Gale (www.siegelgale.com) evaluates the state, significance and impact of simplicity and provides recommendations to brands on how to improve their customer relationships and create value. Key findings include: The financial value brands can derive from greater simplicity The crucial link between simplicity and the ability to innovate The best and worst brands and industries when it comes to...
In the news release, Siegel+Gale Works with BioMed Realty Trust to Develop a New Brand, issued 09-Oct-2012 by Siegel+Gale over PR Newswire, we are advised by the company that the link to the case study should be updated to http://www.siegelgale.com/case_study/biomed-realty/. The complete, corrected release follows: Siegel+Gale Works with BioMed Realty Trust to Develop a New Brand New Brand Captures BioMed Realty's Focus on Relationships and Expertise LOS ANGELES, Oct. 9,...
LOS ANGELES, Oct. 9, 2012 /PRNewswire/ -- Global strategic branding firm Siegel+Gale today announced the launch of brand enhancements for BioMed Realty Trust, Inc. (NYSE: BMR), a real estate investment trust (REIT) focused on Providing Real Estate to the Life Science Industry®. Siegel+Gale worked with BioMed Realty to tell its story by furthering the development of the company's brand, creating a distinctive voice and crafting a comprehensive visual identity. (Logo:...
NEW YORK, Sept. 5, 2012 /PRNewswire/ -- Siegel+Gale (www.siegelgale.com) today announced the launch of digital work completed on behalf of its client ADWEA, a major supplier of water and power to the Abu Dhabi region. By uncovering ADWEA's story and developing a clear purpose, the global strategic branding firm created a digital roadmap that delivers a unique brand experience. (Logo: http://photos.prnewswire.com/prnh/20120123/NY39544LOGO ) The Authority's clarified purpose -- to...
NEW YORK, Aug. 14, 2012 /PRNewswire/ -- Siegel+Gale (www.siegelgale.com) today announced that leading executives from the company will offer insights on the power of simplicity at design, technology and marketing conferences in the U.S. and China over the next two months.The global branding firm will emphasize its wide-ranging branding and marketing expertise in various disciplines at the following events: Today, at Customer Service Experience, Siegel+Gale Global Director of...
BOULDER, Colo., July 23, 2012 /PRNewswire/ -- Siegel+Gale today announced the launch of its Corporate Social Responsibility (CSR) program, naming Michael Wilkerson and Mouhsine Serraras the inaugural CSR Siegel+Gale Fellows. Each Fellow--selected in partnership with the Unreasonable Institute--will receive $10,000 in seed funding, as well as significant in-kind contributions by Siegel+Gale talent from across the globe, to create brand stories and experiences that can achieve...
NEW YORK, July 11, 2012 /PRNewswire/ -- Global strategic branding firm Siegel+Gale today announced the appointment of Russ Meyer to global strategy director. Meyer brings more than 20 years of brand strategy, account management and marketing experience to the firm. (Photo: http://photos.prnewswire.com/prnh/20120711/NY38298 ) Meyer joins from Landor Associates, where he spent the past 17 years in a variety of strategy and leadership roles, including most recently global chief...
NEW YORK, June 7, 2012 /PRNewswire/ -- Global strategic branding and experience firm Siegel+Gale (www.siegelgale.com) today announced that Alan Siegel, its founder and chairman, will leave the company after 43 years. A champion of simplicity and clarity, Mr. Siegel guided Siegel+Gale to its position as a top-tier branding firm built on a concept that was way ahead of its time: "Simple is Smart." (Logo: http://photos.prnewswire.com/prnh/20120123/NY39544LOGO ) The 74-year-old Mr....
NEW YORK, May 8, 2012 /PRNewswire/ -- Global strategic branding firm, Siegel+Gale (www.siegelgale.com) today announced that it has won a People's Voice Webby Award in the school/university category for its website design work completed on behalf of the University of the Arts (www.uarts.edu). (Logo: http://photos.prnewswire.com/prnh/20120123/NY39544LOGO ) The University of the Arts website entitled "A Window on a Creative World," is the central communications vehicle for the...
