Latest Alcopop Stories

OTTAWA, Oct. 10, 2012 /CNW/ - Health Canada is reminding Canadians, especially youth and young adults, about the potential risks associated with consuming caffeinated energy drinks that have been mixed with alcoholic beverages. Over the years, the mixing of caffeinated energy drinks with alcoholic beverages has become more popular - especially for youth and young adults.  The 2010 Canadian Alcohol and Drug Use Monitoring Survey showed that drinking caffeinated energy drinks...

DALLAS, October 10, 2012 /PRNewswire/ -- RnRMarketResearch.com adds "Legislation in Alcoholic Drinks: Restrictive Practices VS Free-Trade Opportunities", "New Product Developments in Alcoholic Drinks: A Marketer's Guide to the Galaxy of Innovation" and "Luxury Alcohol in the BRICs: How the BRICs Are Reshaping the Luxury Alcohol Industry" market research reports to its store. Sales of luxury alcohol are growing in the BRICs, as both disposable incomes and alcohol...

CHICAGO, Sept. 26, 2012 /PRNewswire/ -- Beer remained the largest segment of the U.S. adult beverage industry, accounting for more than four-fifths of total alcohol volume, but was challenged by both economic and consumer trends that resulted in a 1.3 percent decline in 2011. Total beer volume was 2.8 billion 2.25-gallon cases for the year, according to Technomic's recently-released 2012 BeerTAB (Trends in Adult Beverage) report. "The beer consumer is really at the heart of the...

CHICAGO, Sept. 25, 2012 /PRNewswire/ -- Grammy Award winning musician T-Pain has aligned with Phusion Projects, LLC to become a partner in the Moskato Life brand. As part of the relationship, T-Pain will drive awareness for the malt-based, progressive adult beverage via music, videos, product promotional materials and contests. The partnership will uniquely utilize social media platforms, including Mobli, Instagram, Facebook and Twitter to activate the Moskato Life and T-Pain fan...

CHICAGO, June 5, 2012 /PRNewswire/ -- Phusion Projects, LLC announced the introduction of Island Squeeze, a frozen pouch cocktail available just in time for the summer months. This unique malt-based, progressive adult beverage will debut with four popular flavors - Pink Lemonade Light, Pina Colada, Margarita, and Strawberry Daiquiri. The new products reinforce Phusion Projects' position as an innovative company that develops products to address changing consumer needs....

SAN FRANCISCO, May 16, 2012 /PRNewswire-USNewswire/ -- Alcohol Justice, the U.S.-based industry watchdog, released a new report today showing convenience store giant 7-Eleven cuts prices on supersized, youth-attractive alcopops so they are cheaper than non-alcoholic energy drinks. While on average, alcopops were the same price per standard alcoholic drink as beer, supersized alcopops in 16- to 24-ounce cans were cheaper per standard drink than similarly sized beer. Some supersized...

WEED, Ky., May 15, 2012 /PRNewswire/ -- ZZ Top fans won't have to wait for the band's long-awaited new album release to hear the Texas trio's first new single in nine years. Jeremiah Weed Premium Flavored Malt Beverages and the multi-platinum legendary rock band ZZ Top have partnered for a unique creative campaign, which launched this week and includes a short music video featuring the band's first new track in nearly a decade, "I Got To Get Paid," produced by Rick Rubin. The...

Watchdog Calls for AG Investigation of Self-Promoting Brand Messages SAN FRANCISCO, May 2, 2012 /PRNewswire-USNewswire/ -- Alcohol Justice, the U.S. based alcohol industry watchdog, released an in-depth report today debunking Big Alcohol's cynical "Drink Responsibly" messages. "Alcohol producers and marketers are more interested in their public relations than public health," said Sarah Mart, MPH, director of research at Alcohol Justice and co-author of the new report, How Big Alcohol...

DALLAS, April 12, 2012 /PRNewswire/ -- ReportsnReports adds new market research report 'Global Prospects for Beer Companies' to its store. Global beer volume continued to grow in 2011, thanks to strong growth in emerging markets, but mature beer markets continued to register declines. As beer volume growth is forecast to continue to be driven by developing markets, companies will need to focus on extending their geographic reach, whilst in sluggish mature markets they have to...

CHICAGO, Dec. 20, 2011 /PRNewswire/ -- Phusion Projects, LLC, a Chicago-based alcoholic beverage company, and technology firm XL.net, Inc. are pleased to announce the donation of 12 laptop computers to the Breakthrough Urban Ministries women's center. The two companies contributed the items to help the center with its need for computing equipment. "The core of our business is providing the tools and resources organizations need to boost their productivity to the next level, and...