Latest Alcopop Stories
WEED, Ky., Oct. 19, 2011 /PRNewswire/ -- For some people, selecting a tattoo design is a difficult choice between honoring "MOM" or scoring brownie points with a significant other. However, for race fans in Talladega, Ala. who take advantage of free tattoos offered by the makers of Jeremiah Weed® flavored malt beverages, the choice will be between designs including a can of Jeremiah Weed or the signature from one of NASCAR's most popular drivers, Matt Kenseth. Knowing that tattoos are...
CHICAGO, Oct. 10, 2011 /PRNewswire/ -- No pants day; batting, owling and planking; people thinking they are vampires and zombies; the world's gone crazy ... No! The world's gone Four Loko! Enlisting creative agency of record Atlas Mind and FunnyorDie.com, Phusion Projects has produced a series of videos to provide a fresh take on news and encourage fans to contribute their own voices to the news cycle. Looking to lead the next revolution in the way we consume news, both on and off-line,...
Four Loko, a supersized malt beverage made by Phusion Projects, LLC, is accused by the Federal Trade Commission (FTC) of misinformation on their labels. Phusion advertises Four Loko as being the alcoholic equivalent of one or two beers, but because the drink is in a 23½ ounce can, it is actually equivalent to about four to five beers, according to Reuters. Recently Four Loko had the caffeine removed from its ingredients. David Vladeck, the director of the FTC’s Bureau of Consumer...
Marketer of Supersized, High-Alcohol Beverage Agrees to Stop Allegedly Deceptive Claims to Settle FTC Charges WASHINGTON, Oct. 3, 2011 /PRNewswire-USNewswire/ -- The marketers of Four Loco have agreed to re-label and repackage the supersized, high-alcohol, fruit-flavored, carbonated malt beverage, to resolve Federal Trade Commission charges of deceptive advertising. (Photo: http://photos.prnewswire.com/prnh/20111003/DC78684) The FTC alleges that Phusion Projects, LLC and its principals...
Changes Demanded; Federal Intervention Required SAN FRANCISCO, Sept. 29, 2011 /PRNewswire-USNewswire/ -- Alcohol industry watchdog Alcohol Justice (formerly Marin Institute) took direct aim today at Diageo and Facebook's egregious new youth-oriented alcohol marketing partnership, the first of its kind in social networking history. (Logo: http://photos.prnewswire.com/prnh/20110727/DC41105LOGO ) "A new low point in Big Alcohol self-regulation has been reached," stated Sarah Mart, Director...
NORWALK, Conn., Sept. 14, 2011 /PRNewswire/ -- For the fourth year in a row, the beer industry has continued its declines and lost 1.9% to total 2.8 billion cases. According to the Beverage Information Group's recently released 2011 Beer Handbook, continued declines in the Light segment continue to contribute to the overall losses in the industry. This segment has seen declines amongst its core brands and is only seeing pockets of growth from newly introduced line extensions. Despite the...
BALTIMORE, Sept. 13, 2011 /PRNewswire-USNewswire/ -- Almost one out of 11 alcohol radio ads in 75 markets across the nation in 2009 failed to comply with the industry's voluntary standard for the placement of advertising, according to the latest analysis conducted by the Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health. In 2003, trade groups for beer and distilled spirits committed to placing alcohol ads in media venues only when underage...
Great tasting premium malt beverage earns online "˜street cred' over industry leader Four Loko Roswell, GA (PRWEB) July 12, 2011 CJ Crunk®, the premium, flavored malt beverage has wowed taste testers alike with its superior flavor over industry competitor Four Loko. Since its return to market, CJ Crunk has been sampled in a variety of taste test formats by reviewers around the country, pitting the three flavors of CJ Crunk against the infamous Four Loko. CJ Crunk has shared this...
NEW YORK, June 10, 2011 /PRNewswire/ -- The June 12 issue of PARADE magazine explores the growing trend of extreme underage drinking. While it's no secret that teens drink--some as early as junior high school--for many, the point is to get as drunk as possible, as quickly as possible, in part to reduce the social anxiety rife at that age. And now, there are more dangerous ways to accomplish this: The practice of mixing alcohol with highly caffeinated energy drinks; the marketing of...
CHARLOTTE, N.C., May 26, 2011 /PRNewswire/ -- With thousands gathering in Charlotte for the race weekend and the quintessential start of summer, one particular fan is competing in a race of his own--one that involves only his sheer physical strength and the No. 17 Jeremiah Weed Ford Fusion. Strongman and resident "This is Jeremiah Weed" ad campaign star Rendy DeLaCruz will race against the clock to pull a real life stock car 100 feet in 60 seconds or less--all while NASCAR champion Matt...
