Latest Ale Stories

On June 26 Samuel Adams Teams Up With TheKnot.com to Toast Beer-Lovers with a Day of Food, Music, Weddings and Brewlywed Ale at the Boston Brewery BOSTON, June 17, 2013 /PRNewswire/ -- Back by popular demand by grooms everywhere, the brewers at Samuel Adams announce the return of Samuel Adams Brewlywed Ale. The limited release, Belgian-style "bride ale" will be available for one day only - on June 26, 2013 - exclusively at the Boston Brewery. Created to celebrate the tradition of...

Beer brand extends the No Bollocks campaign and gives it a slightly new name to generate press WHITE PLAINS, N.Y., March 21, 2013 /PRNewswire/ -- Newcastle Brown Ale today announced 'No Bollocks 2013,' a new integrated national marketing campaign intended to sell more beer. As an extension of its original No Bollocks platform launched in 2012, the new work continues Newcastle's dedication to bollocks-free ads by celebrating honesty. To view the multimedia assets associated with...

GLASGOW, Scotland, February 15, 2013 /PRNewswire/ -- Leading Scottish ale Caledonia Best has brought together folk icon Dougie MacLean and rising Dundee band Anderson, McGinty, Webster, Ward and Fisher (AMWWF) to record a new version of the iconic Caledonia. (Photo: http://photos.prnewswire.com/prnh/20130215/594856 ) The collaboration came after AMWWF recorded its own version of the 'unofficial' Scottish anthem for Caledonia Best's first TV advertising...

STEVENS POINT, Wis., Dec. 18, 2012 /PRNewswire/ -- A provocative new branded short film starring Stevens Point Brewery's Point 2012 Black Ale is captivating online viewers across the country. Visually iconic and emotionally charged, "The End or The Beginning" depicts two young lovers struggling toward each other amid angry demonstrators, menacing police and mysterious masked onlookers. Overlooking the chaotic street scene as asteroids crash into buildings is a fire-breathing Mayan...

redOrbit Staff & Wire Reports - Your Universe Online After a concerned citizen filed a Freedom of Information Act request for them, and more than 12,000 people signed an online petition seeking -- nay, demanding -- their release, the White House on Saturday, at long last, made essential, previously top secret information available to the American public. Birth certificates? Tax returns? No, nothing quite so trivial as that. The documents in question are the highly sought after...

John Neumann for redOrbit.com - Your Universe Online Forget the image of a bewhiskered and lederhosen -wearing biermeister stirring golden vats of ale over a fire, the future of beer drinking is in the hands of rubber-gloved hands and face-mask protected flavor technicians and biochemists. Buried in the corridors of Cara Technology’s research labs in southern England, is a lab containing hundreds of beer yeast strains, some dating back 130 years. All are cryogenicly frozen in tiny...

CORAL GABLES, Fla., Aug. 8, 2012 /PRNewswire/ -- HATUEY®, the newly-crafted ale, announces the launch of its HATUEY and the Arts contest to find the next creative mind behind the legendary beer's upcoming marketing campaign. Open to the public, the HATUEY beer art contest invites both experienced and aspiring artists, 21 years or older, to share their ideas, showcase their work and have their art piece appear on an HATUEY beer ad. The iconic Cuban ale has evolved through decades...

CHICAGO, July 30, 2012 /PRNewswire/ -- Continuing the move of craft beer to aluminum cans, Sky High Rye from Arcadia Ales has launched its West Coast-style Pale Ale in 12 oz. cans from Rexam. (Photo: http://photos.prnewswire.com/prnh/20120730/CG48545) (Logo: http://photos.prnewswire.com/prnh/20120711/CG38561LOGO) Sky High Rye isbrewed with 80 percent English barley malt and 20 percent rye malt. It boasts a floral aroma of resinous hops with contributing notes of lemons, peaches...

RICHMOND, Calif., July 11, 2012 /PRNewswire/ -- Craneway Pavilion's new brew, Rosie's Shipyard Ale, will be making its debut appearance at the third annual Giants Annual Brewfest from 3pm-6pm on July 14th. The Brewfest, held at Seal's Plaza, celebrates the perfect marriage of America's finest creations: good beer and baseball. The event will be celebrated with beer tasting, delicious eats, and live entertainment. "We are thrilled to participate in the Giants Annual Brewfest along...

PARIS, June 11, 2012 /PRNewswire/ -- Eurosatory Trade Show, Hall 6, #D630 -- Codan Radio Communications, a division of Codan Limited (ASX-CDA), announced the availability of third-generation (3G) automatic link establishment (ALE) in Codan's 2110M series HF manpack radio. The waveform, based on the Standard NATO Agreement (STANAG 4538), supports enhanced data throughput and linking performance over noisy HF Skywave channels. Integration of the ALE linking protocol and the...