Latest Alinean Stories

New ValueStory(TM) App driving significant new business opportunities ORLANDO, Fla., April 30, 2013 /PRNewswire/ -- Alinean, empowering B2B sales and marketing to better communicate and quantify the value of solutions to frugal buyers, today announced adding five new customers in Q1 2013 including Kronos, and achieving another consecutive quarter of profitability and revenue growth. Helping to fuel this growth, Alinean began selling its new ValueStory App, a guided selling...

Demand Gen Report Announces Winners of Killer Content Awards, recognizing organizations and individuals showing excellence in B2B Content Marketing. Winners Announced at Second Annual Content2Conversion Conference Monday, April 22 at the TimesCenter In Manhattan. New York, NY (PRWEB) April 22, 2013 Demand Gen Report has announced the winners of the Second Annual Killer Content Awards, recognizing organizations and individuals that have raised the bar in content marketing tactics. Winners...

ORLANDO, Fla., Jan. 22, 2013 /PRNewswire/ -- Alinean, empowering B2B sales and marketing to better quantify and communicate the value of solutions to economic-focused buyers, today announced a record breaking year in 2012, including the addition of 20 new customers, several new partnerships and continuing product innovations. In 2012, Alinean significantly added to its list of B2B leaders already aware that buyers have fundamentally and permanently changed, requiring a more...

ORLANDO, Fla., Jan. 9, 2013 /PRNewswire/ -- Alinean, empowering B2B sales and marketing to better quantify and communicate the value of proposed solutions to today's economic-focused buyers, announced today that it has been awarded Safe Harbor certification for complying with a strict set of privacy principles defined by the U.S. Department of Commerce in conjunction with the European Union. Safe Harbor certification signifies that Alinean's Value Marketing and Selling Tools comply...

ORLANDO, Fla., Oct. 24, 2012 /PRNewswire/ -- Alinean, empowering B2B sales and marketing to better communicate and quantify the value of solutions to frugal buyers, today announced adding six new customers in Q3 2012. For the quarter, Alinean continued developing and delivering value marketing and sales tool services to over 75 existing B2B customers, and added six new customers including Canon, DewPoint, Savo Group, SGI, Voxeo and Zebra Technologies. "Buyers recently indicated...

Demand Gen Report, a leading digital publication covering the sales and marketing automation space, has released the findings of its third annual B2B Buying Survey. The report, underwritten by Act-On Software, reveals new trends in how buyers are approaching the process in a changing marketplace. Hasbrouck Heights, NJ (PRWEB) October 23, 2012 Demand Gen Report, a leading digital publication covering the sales and marketing automation space, has released the findings of its third annual...

ORLANDO, Fla., Sept. 26, 2012 /PRNewswire/ -- Alinean, the leading creator of interactive B2B value selling and marketing tools, today announced six live events to introduce their new ValueStory(TM) App, which is designed to change the way sales teams leverage iPads to provocatively engage prospects with the unique value proposition of their solutions. The events, conducted in conjunction with leading research firm IDC, are designed to provide sales executives and enablement...

ORLANDO, Fla., Sept. 18, 2012 /PRNewswire/ -- Alinean, the leading creator of interactive B2B value selling and marketing tools, today announced an ROI Guarantee for Value Marketing Tool campaigns. Designed for B2B marketers, to drive better engagements and assure that lead generation goals are exceeded, this program combines compelling Interactive White Papers and Benefit Estimators with integrating e-mail marketing to exclusive targeted communities. "Traditional...

ORLANDO, Fla., July 24, 2012 /PRNewswire/ -- Alinean, empowering B2B sales and marketing to better cost-justify solutions to frugal buyers, announced today record results for Q2 2012, growing sales contracts by 26% year-over-year. The growth was driven by continued customer success and the addition of four new customers including Hitachi Data Systems, Cox Communications, Lenovo and Core Security. "Frugalnomics remains in full effect, with buyers more overloaded, skeptical and...

ORLANDO, Dec. 6, 2011 /PRNewswire/ -- Alinean, the leading creator of interactive content marketing and diagnostic sales tools for business to business (B2B) solutions, today announced its annual sales and marketing predictions for 2012 with serious implications. The much-sought economic relief in 2011 never arrived, setting the stage for a budget constrained, frugal 2012. This condition, termed Frugalnomics, means that buyers are overloaded and forced to do-more-with-less,...