Latest Alka-Seltzer Stories
MORRISTOWN, N.J., Dec. 7, 2012 /PRNewswire/ -- In consultation with the U.S. Food and Drug Administration (FDA), Bayer HealthCare's Consumer Care division has begun a voluntary recall of BRONKAID Caplets Dual Action Formula. Bayer initiated the recall after identifying that certain information was inadvertently excluded from the product carton label. It is important to note that this represents a labeling omission only. The quality of the product itself is not affected. The...
LEVERKUSEN, Germany, MORRISTOWN, N.J., SALT LAKE CITY, Oct. 30, 2012 /PRNewswire/ --Bayer HealthCare LLC has signed a merger agreement to acquire Schiff Nutrition International, Inc. (NYSE: SHF), a leading company offering vitamins and nutritional supplements in the United States and other countries. Schiff's product portfolio includes core brands MegaRed®, Move Free® and Airborne®, among others. The transaction values Schiff at approx. US$1.2 billion (approx. EUR920 million)...
MORRISTOWN, N.J., June 26, 2012 /PRNewswire/ -- Today, All-Star Major League Baseball (MLB) pitcher CC Sabathia teamed up with the makers of Bayer® Advanced Aspirin to issue the Fast Relief Challenge to help support the American Red Cross and its efforts to provide fast relief to Americans in need. For every person who visits www.FastReliefChallenge.com and clicks on the Red Cross button, the makers of Bayer Advanced Aspirin will donate $2 to the American Red Cross (up to a total...
MORRISTOWN, N.J., April 17, 2012 /PRNewswire/ -- When it comes to pain relief, Americans don't think of aspirin. In fact, in a recent survey of people who use over-the-counter (OTC) pain relievers, only 8 percent of respondents report taking aspirin more often than other OTC pain relievers in the last year[i] - despite clinical evidence proving it to be an effective OTC analgesic.[ii] To encourage consumers to rethink aspirin for pain relief, Bayer has issued the Fast Relief...
SANTA MONICA, Calif., April 13, 2012 /PRNewswire/ -- Today Google unveiled the second phase of its Project Re: Brief initiative to re-imagine classic ads using new technologies to engage with consumers. Howie Cohen is one of five creatives who participated in the project and was tasked with revisiting the Clio Hall of Fame commercial he and his art director partner Bob Pasqualina conceived for Alka-Seltzer in 1972, "I can't believe I ate the whole thing." The line is immortalized in...
MORRISTOWN, N.J., April 3, 2012 /PRNewswire/ -- Will it be the station wagon, banana clip, waterbed or boom box? These are just a few of the nostalgic items competing for revival with the launch of "Bring it Back", a new Facebook promotion from the makers of One A Day VitaCraves. The contest pits two retro items against each other daily in a tournament-style matchup that will eventually leave only one archaic electronic or outdated fashion style standing after 31 days of...
MORRISTOWN, N.J., Feb. 1, 2012 /PRNewswire/ -- February is American Heart Month and a time when television personality Joy Behar, and her daughter Eve, reflect on their family history of heart disease and recommit to living a heart-healthy life. That's why they are teaming up with the makers of Bayer® Aspirin and WomenHeart: The National Coalition for Women with Heart Disease, to raise $100,000 for the fight against heart disease. (Logo:...
MORRISTOWN, N.J., Jan. 26, 2012 /PRNewswire/ -- TV chef and online personality Danny Boome understands the frustration and challenges that arthritis pain can cause in the kitchen and beyond. That's why Danny, who has osteoarthritis, is partnering with Aleve® to announce the launch of Arthriving.com, a new website championing innovation and progress in arthritis-friendly product design, featuring products that help make living with arthritis more manageable. (Logo:...
MORRISTOWN, N.J., Nov. 28, 2011 /PRNewswire/ -- Up in the North Pole, Kris Kringle's workshop is a flurry of holiday preparation. Santa is stretched to the very limit trying to get it all done in time. Just when preparations are at their peak, and time is of the essence, Kris struggles with back pain, and the holiday is in jeopardy ... The start of a new holiday special? No. Rather, it is the evolution of the successful Aleve "Day's" campaign, which has generated double-digit sales...
MORRISTOWN, N.J., Sept. 14, 2011 /PRNewswire/ -- Today, former All-Star pitcher David Cone has teamed up with the makers of new Bayer® Advanced Aspirin to issue the Speed Up Your Relief: Million Dollar Challenge to Major League Baseball (MLB) pitchers and fans. If 30 strikes are thrown 100 mph or faster between Sept. 14 and Sept. 20, the makers of Bayer Advanced Aspirin pledge to donate $1 million to the American Red Cross. To view the multimedia assets associated with this release,...
