Latest American Association of Advertising Agencies Stories

NEW YORK, April 24, 2013 /PRNewswire/ -- Commercials negotiations between the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA), and the ANA-4A's Joint Policy Committee (JPC) representing the advertising industry, have mandated universal adoption of Ad-ID. Ad-ID is the industry coding standard for identifying advertising assets across all media platforms. Use of Ad-ID will provide the necessary identification required by all parties for fair talent...

DALLAS, Dec. 10, 2012 /PRNewswire/ -- The 4A's Dallas, one of the largest councils of the leading trade association for the advertising industry, announces the Institute of Advanced Advertising Studies' (IAAS) debut in Dallas after 45 years of success in several other major U.S. markets in training emerging leaders. The 14-week professional development program is tailored to advertising, branding and marketing communications professionals with one to five years' experience...

NEW YORK, Aug. 30, 2012 /PRNewswire/ -- Euro RSCG New York has been named Multicultural Advertising Intern Program (MAIP) Agency of the Year by the American Association of Advertising Agencies. The MAIP Agency of the Year Award was established to recognize an agency or individual who has made significant contributions to the Multicultural Advertising Intern Program and its alumni. The MAIP Agency of the Year Award was given to Euro RSCG New York as part of the 4A's Face of...

NEW YORK, Feb. 23, 2012 /PRNewswire/ -- We are honored that the White House this morning has endorsed the work of the Digital Advertising Alliance and our participating associations - the American Association of Advertising Agencies (4A's), the Association of National Advertisers (ANA), the American Advertising Federation (AAF), the Direct Marketing Association (DMA), the Interactive Advertising Bureau (IAB) and the Network Advertising Initiative (NAI) - in creating robust...

NEW YORK, July 20, 2011 /PRNewswire/ -- Adding their voices to "help the industry war on impression discrepancies," the ANA (Association of National Advertisers) and 4A's (American Association of Advertising Agencies) have joined the IAB (Interactive Advertising Bureau) in fully endorsing the Impression Exchange Solution (IES). These endorsements come in response to the ongoing issues surrounding impression count discrepancies, which have long been an issue for the media industry....

MINNEAPOLIS, Sept. 28 /PRNewswire/ -- mono, the Minneapolis-based creative branding and advertising agency, has received the Small Agency of the Year award at the American Association of Advertising Agencies' (AAAA's) prestigious O'Toole Awards ceremony in New York City. This is the second Agency of the Year award for mono, a member of the MDC Partners network. In 2010, it took home a Small Agency of the Year award from AdAge in July. The O'Toole Awards program is known as one of the...

NEW YORK, Sept. 24 /PRNewswire/ -- In competing against four other creative agencies for the advertising industry's top prize, the New York-based DeVito/Verdi hopes its work on behalf of such diverse clients as restaurants and pest control companies will lead to an unprecedented seventh "Agency of the Year" award from the American Association of Advertising Agencies. Considered the definitive award in the advertising industry, the annual O'Toole Award For Creative Excellence, bestowed by...

Herndon, VA-based agency has been active member of American Association of Advertising Agencies since 1985 HERNDON, Va., Feb. 26 /PRNewswire-USNewswire/ -- White+Partners, the DC area's largest independent advertising and communications agency, proudly marks its silver anniversary as a member of the American Association of Advertising Agencies (AAAA) in 2010. "It's incredible how the advertising landscape has changed since 1985 -- between the industry's consolidation under massive holding...

NEW YORK, Feb. 2 /PRNewswire/ -- Harold S. Geller, Senior Vice President for Cross-Industry Workflow at the American Association of Advertising Agencies ("4A's"), has accepted a seat on the non-profit PLUS Coalition's Board of Directors. Geller also serves as Managing Director for Ad-Id, and now joins a list of industry leaders on the PLUS Board, charged with ensuring that the Picture Licensing Universal System ("PLUS") standards succeed in simplifying and facilitating the communication...