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Latest American Marketing Association Stories

2014-09-12 12:23:53

CHICAGO, Sept. 12, 2014 /PRNewswire-USNewswire/ -- The article "Looking Beyond the Horizon: How to Approach the Customers' Customers in Business-to-Business Markets" presents specific ways how suppliers in business-to-business markets may account for customers' customers in their marketing strategy. http://photos.prnewswire.com/prnvar/20111102/DC96044LOGO In business-to-business practice, suppliers not only conduct marketing activities to their direct customers but also to their...

2014-09-11 12:24:42

CHICAGO, Sept. 11, 2014 /PRNewswire-USNewswire/ -- This article shows how marketers can capitalize on their brand's standing in the marketplace through strategic logo placement on packaging. http://photos.prnewswire.com/prnvar/20111102/DC96044LOGO Companies often place their brand logo high on their packaging as a means to increase brand visibility. However, the results of the current research suggest that this strategy may not be effective for all brands, especially when it comes...

2014-09-10 12:25:23

CHICAGO, Sept. 10, 2014 /PRNewswire-USNewswire/ -- According to a new marketing study, a brilliant marketing strategy in one country could be a non-starter in another; culture determines the difference. http://photos.prnewswire.com/prnvar/20111102/DC96044LOGO The research, which includes a meta-analysis of nearly 50,000 relationships across 170 studies, 36 countries and 6 continents, provides compelling cross-country insights into the most effective relationship marketing...

2014-09-03 16:25:11

CHICAGO, Sept. 3, 2014 /PRNewswire-USNewswire/ -- New research suggests that, contrary to the old saying, you can indeed get a second chance to make a first impression. http://photos.prnewswire.com/prnvar/20111102/DC96044LOGO Most people agree that first impressions are important. New research shows that you can turn a run-of-the-mill experience into an influential first impression, simply by making it seem like a first. For example, a person's seventeenth visit to a neighborhood...

2014-09-02 12:25:24

CHICAGO, Sept. 2, 2014 /PRNewswire-USNewswire/ -- New research from the Journal of Marketing Research suggests social media data provides an early indicator of brand health, mirroring the results from more expensive and time consuming brand tracking studies. http://photos.prnewswire.com/prnvar/20111102/DC96044LOGO Professors David A. Schweidel from Emory University and Wendy W. Moe from the University of Maryland compare social media data and metrics with traditional brand tracking...

2014-08-29 16:22:39

CHICAGO, Aug. 29, 2014 /PRNewswire-USNewswire/ -- Consumers are using online search engines more than ever in order to find information on the Internet. When a user searches using a keyword, she typically sees a list of "organic" results, determined using the search engine's algorithms, and a list of "sponsored" results, paid for by advertisers. When presented with these two lists, how do consumers respond to both types of links? With search engine advertising accounting for nearly...

2014-08-18 12:25:07

CHICAGO, Aug. 18, 2014 /PRNewswire-USNewswire/ -- The American Marketing Association (AMA) is pleased to announce that its portfolio of academic journals continues to grow in influence on the field of marketing. http://photos.prnewswire.com/prnvar/20111102/DC96044LOGO Impact factors, a measure of citations used as a key indicator of an academic journal's prestige and influence among academic researchers, are released annually in the Thomson Reuters Journal Citation Reports. In...

2014-07-31 12:26:23

CHICAGO, July 31, 2014 /PRNewswire-USNewswire/ -- New research shows how consumers' social tagging activities at websites such as Delicious, Pinterest, Digg, etc. provide a glimpse of what consumers really think about a brand by revealing their brand associations. Social tags then act as proxy measures of brand performance and predict the financial valuation of the firm owning the brand. http://photos.prnewswire.com/prnvar/20111102/DC96044LOGO Social tagging or social bookmarking...

2014-07-22 16:24:19

CHICAGO, July 22, 2014 /PRNewswire-USNewswire/ -- The American Marketing Association (AMA) and the American Marketing Association Foundation (AMAF) presented the 2014 AMA/AMAF Nonprofit Marketer of the Year Award at its Nonprofit Marketing Conference in Arlington, VA, on July 22, 2014. This year's winner, Kate Grant, serves as the Chief Executive Officer of Fistula Foundation (San Jose, CA)--an organization that transforms the lives of women with the childbirth injury obstetric...

2014-06-23 16:23:19

CHICAGO, June 23, 2014 /PRNewswire-USNewswire/ -- With global spending on mobile advertising expected to reach $36 billion by 2016, an increasingly important goal for marketers is to know when mobile ads will work for their brands. According to new research published in the June 2014 issue of the American Marketing Association's Journal of Marketing Research, mobile ads are only suited to certain types of products: those that are both functional (or utilitarian) and "high...


Word of the Day
jument
  • A beast of burden; also, a beast in general.
'Jument' ultimately comes from the Latin 'jugum,' yoke.
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