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Latest American Marketing Association Stories

2014-06-23 16:23:19

CHICAGO, June 23, 2014 /PRNewswire-USNewswire/ -- With global spending on mobile advertising expected to reach $36 billion by 2016, an increasingly important goal for marketers is to know when mobile ads will work for their brands. According to new research published in the June 2014 issue of the American Marketing Association's Journal of Marketing Research, mobile ads are only suited to certain types of products: those that are both functional (or utilitarian) and "high...

2014-06-19 08:27:01

CHICAGO, June 19, 2014 /PRNewswire-USNewswire/ -- It's impossible to go on social media and not see people talking about themselves. Where they went on vacation, what they ate for lunch, even "selfie" pictures of what they did during the day. Why does social media content seem so self-focused? Are Millennials just narcissistic, or might there be something deeper going on? http://photos.prnewswire.com/prnvar/20111102/DC96044LOGO New research by Alixandra Barasch and Jonah Berger...

2014-06-17 16:24:02

CHICAGO, June 17, 2014 /PRNewswire-USNewswire/ -- Recent research in the Journal of Public Policy & Marketing investigates how minimum payment warnings on credit card statements can increase monthly payments for some cardholders and decrease monthly payments for others. http://photos.prnewswire.com/prnvar/20111102/DC96044LOGO Public policy makers encourage lenders to disclose loan cost information so borrowers can make more-informed debt repayment decisions. The Credit Card...

2014-06-17 12:25:40

CHICAGO, June 17, 2014 /PRNewswire-USNewswire/ -- A new study shows what firms can do to close the large gap between cross selling potential and what firms actually realize from cross selling activities. http://photos.prnewswire.com/prnvar/20111102/DC96044LOGO Firms can gain 10 times more revenue from increasing share of wallet from existing customers through cross-selling than through customer retention; however, 75% of cross selling initiatives fail due to sales force related...

2014-06-10 08:25:25

--37 Percent Increase in U.S. Research Revenue is Highest Among Ranked Companies-- PORTLAND, Ore., June 10, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced the company ranks 25th and has the year's highest U.S. revenue growth among ranked companies on the annual AMA Gold Top 50 Report (formerly known as the Honomichl Report), which lists the top revenue-generating market research organizations operating in the...

2014-06-05 23:08:27

HexaGroup receives the Crystal Award in the Business to Business Website category from the American Marketing Association. Houston, TX (PRWEB) June 05, 2014 HexaGroup received the Crystal Award for the Business to Business Website category at the 28th Annual Crystal Awards, AMA Houston's premier event and one of the largest marketing awards programs in the country. The Crystal Award - B2B Website was presented to HexaGroup for the recently launched USSTubular.com. U. S. Steel Tubular...

2014-06-04 16:24:39

The American Marketing Association and Graphic Design USA Present Vemma with Top Honors in Creative Competitions. TEMPE, Ariz., June 4, 2014 /PRNewswire/ -- Vemma recently received top honors in design and packaging from Graphic Design USA (GDUSA) and the American Marketing Association (AMA) in three awards competitions honoring designers and other creative and communications professionals who excel at their craft, bringing value to their businesses and institutions. The GDUSA...

2014-06-01 23:02:25

PreCheck, a healthcare exclusive employment and background screening firm, gets top honors from the American Marketing Association. Houston, TX (PRWEB) June 01, 2014 PreCheck, an employment and background screening firm specializing in the healthcare industry, received a Crystal Award by the American Marketing Association (AMA) during the 28th annual ceremony held at Houston’s Hyatt Regency Hotel on Thursday, May 29, 2014. For the category of Online Blog, the PreCheck Blog was...

2014-05-13 08:29:18

DALLAS, May 13, 2014 /PRNewswire/ -- WrightIMC won the two biggest advertising/marketing awards for Dallas/Fort Worth, on the same night, May 8, 2014. WrightIMC and Kalkomey won the biggest award of the night, 2014 Marketer of the Year, during the 2013-2014 Dallas/Fort Worth American Marketing Association (DFW AMA) Marketer of the Year Awards. Across town at the Dallas/Fort Worth Interactive Marketing Association Excellence in Interactive Marketing Awards (DFWIMA EIMA) that night,...

2014-05-08 12:26:39

CHICAGO, May 8, 2014 /PRNewswire-USNewswire/ -- An article appearing in the April 2014 issue of the American Marketing Association's Journal of Marketing Research reports that graphic visual health warnings on cigarette packages aid adolescent smokers' thoughts of quitting primarily through the emotion of fear, whereas for young adult smokers, the warnings impact thoughts of quitting primarily through negative health beliefs and fear....


Word of the Day
snash
  • To talk saucily.
  • Insolent, opprobrious language; impertinent abuse.
This word is Scots in origin and probably imitative.