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Last updated on April 23, 2014 at 21:24 EDT

Latest American Marketing Association Stories

2014-04-23 12:25:32

CHICAGO, April 23, 2014 /PRNewswire-USNewswire/ -- Many of us struggle to make it through a tough exercise routine, but if you use a product with a brand name associated with athletic performance, you can feel more confident and actually exercise better--even if the product itself offers no direct exercise benefits. http://photos.prnewswire.com/prnvar/20111102/DC96044LOGO Individuals face a variety of challenging tasks daily, such as getting through a tough exercise routine. When...

2014-04-15 12:26:25

CHICAGO, April 15, 2014 /PRNewswire-USNewswire/ -- Offering important customers added "perks" is widely-thought to increase firm profitability. New research confirms anecdotal reports that doing so may have just the opposite effect. http://photos.prnewswire.com/prnvar/20111102/DC96044LOGO Customer prioritization programs (e.g., loyalty programs) are becoming ever prevalent. Such programs focus firms' resources on their most important customers and are expected to improve...

2014-03-31 23:24:14

LinkedIn Speaker, Jeff Zelaya to present on April 17th at Cafe Reconcile in New Orleans to the local American Marketing Association Chapter and business community. New Orleans, Louisiana (PRWEB) March 31, 2014 The New Orleans Chapter of the American Marketing Association (AMA NOLA) has invited LinkedIn Speaker, Jeff Zelaya to present on April 17th at Cafe Reconcile in New Orleans. Jeff Zelaya is a marketing consultant, AMA member and the #1 most recommended LinkedIn speaker under 30. By...

2014-03-24 16:23:38

CHICAGO, March 24, 2014 /PRNewswire-USNewswire/ -- International researchers say even one small act, such as failing to recycle a water bottle, can decrease commitment to an overall goal of well-being, such as protecting the environment. http://photos.prnewswire.com/prnvar/20111102/DC96044LOGO Marketing researchers from the University of Idaho, Washington State University, and University of Lausanne say these everyday failures compromise goals for achieving a healthy lifestyle and...

2014-02-06 00:22:19

CHICAGO, Feb. 6, 2014 /PRNewswire-USNewswire/ -- The American Marketing Association (AMA) announces Leigh McAlister as the winner of the 2014 AMA/Irwin/McGraw-Hill Distinguished Marketing Educator Award. Professor McAlister is the Ed and Molly Smith Chair in Business Administration and Professor of Marketing in the McCombs School of Business, University of Texas at Austin. McAlister will be presented with her award at the upcoming AMA Winter Marketing Educators' Conference on...

2014-01-24 12:22:27

CHICAGO, Jan. 24, 2014 /PRNewswire-USNewswire/ -- New research reveals how making friends with co-workers helps relationship managers (RMs) maximize their work performance. (Logo: http://photos.prnewswire.com/prnh/20111102/DC96044LOGO) RMs serve customers who have ever changing requirements and seek complex solutions. This means that they ultimately must understand all that their company can do for their clients. The internal connections they maintain across the firm can help them...

2014-01-22 23:30:42

The Baltimore Chapter of the American Marketing Association (AMA), announced the winners of the 30th Annual Marketing Excellence Awards. The winner in each campaign category will be presented with an award during the gala event on January 27 at the Grand Historic Venue. Baltimore, MD (PRWEB) January 22, 2014 The Baltimore Chapter of the American Marketing Association (AMA), announced the winners of the 30th Annual Marketing Excellence Awards. For three decades, AMA Baltimore has...

2014-01-22 12:28:31

CHICAGO, Jan. 22, 2014 /PRNewswire-USNewswire/ -- Recent research published in the Journal of Marketing suggests differences in Facebook marketing for useful vs. fun-oriented products. As the number of active Facebook users continues to climb, more and more firms look beyond simply establishing a Facebook presence--they seek to "get Facebook marketing right." Certainly, most firms would not mind following in the footsteps of FarmVille or CityVille--products whose hugely successful...

2014-01-21 12:26:45

CHICAGO, Jan. 21, 2014 /PRNewswire-USNewswire/ -- Suppose while shopping for a perfume at a retail store, a consumer samples a series of perfumes using scent strips provided by the store. Would this consumer's final choice of perfume be influenced by the colors of the scent strips or the smells of the sampled perfumes? Furthermore, would the order in which the perfumes are sampled influence choice? That is, when the sampled perfumes have similar versus dissimilar smells (or when the...

2014-01-04 23:22:50

Website helps marketers locate marketing service companies, including SEO consulting services in easy-to-use online format. Inclusion marks a milestone for JM Internet Group. San Jose, CA (PRWEB) January 03, 2014 The JM Internet Group, a leading SEO company based in San Jose, California, is proud to announce that it has been included in the prestigious American Marketing Association directory online. The new directory is used by AMA members to locate useful products and services for the...