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Latest American Marketing Association Stories

2014-08-18 12:25:07

CHICAGO, Aug. 18, 2014 /PRNewswire-USNewswire/ -- The American Marketing Association (AMA) is pleased to announce that its portfolio of academic journals continues to grow in influence on the field of marketing. http://photos.prnewswire.com/prnvar/20111102/DC96044LOGO Impact factors, a measure of citations used as a key indicator of an academic journal's prestige and influence among academic researchers, are released annually in the Thomson Reuters Journal Citation Reports. In...

2014-07-31 12:26:23

CHICAGO, July 31, 2014 /PRNewswire-USNewswire/ -- New research shows how consumers' social tagging activities at websites such as Delicious, Pinterest, Digg, etc. provide a glimpse of what consumers really think about a brand by revealing their brand associations. Social tags then act as proxy measures of brand performance and predict the financial valuation of the firm owning the brand. http://photos.prnewswire.com/prnvar/20111102/DC96044LOGO Social tagging or social bookmarking...

2014-07-22 16:24:19

CHICAGO, July 22, 2014 /PRNewswire-USNewswire/ -- The American Marketing Association (AMA) and the American Marketing Association Foundation (AMAF) presented the 2014 AMA/AMAF Nonprofit Marketer of the Year Award at its Nonprofit Marketing Conference in Arlington, VA, on July 22, 2014. This year's winner, Kate Grant, serves as the Chief Executive Officer of Fistula Foundation (San Jose, CA)--an organization that transforms the lives of women with the childbirth injury obstetric...

2014-06-23 16:23:19

CHICAGO, June 23, 2014 /PRNewswire-USNewswire/ -- With global spending on mobile advertising expected to reach $36 billion by 2016, an increasingly important goal for marketers is to know when mobile ads will work for their brands. According to new research published in the June 2014 issue of the American Marketing Association's Journal of Marketing Research, mobile ads are only suited to certain types of products: those that are both functional (or utilitarian) and "high...

2014-06-19 08:27:01

CHICAGO, June 19, 2014 /PRNewswire-USNewswire/ -- It's impossible to go on social media and not see people talking about themselves. Where they went on vacation, what they ate for lunch, even "selfie" pictures of what they did during the day. Why does social media content seem so self-focused? Are Millennials just narcissistic, or might there be something deeper going on? http://photos.prnewswire.com/prnvar/20111102/DC96044LOGO New research by Alixandra Barasch and Jonah Berger...

2014-06-17 16:24:02

CHICAGO, June 17, 2014 /PRNewswire-USNewswire/ -- Recent research in the Journal of Public Policy & Marketing investigates how minimum payment warnings on credit card statements can increase monthly payments for some cardholders and decrease monthly payments for others. http://photos.prnewswire.com/prnvar/20111102/DC96044LOGO Public policy makers encourage lenders to disclose loan cost information so borrowers can make more-informed debt repayment decisions. The Credit Card...

2014-06-17 12:25:40

CHICAGO, June 17, 2014 /PRNewswire-USNewswire/ -- A new study shows what firms can do to close the large gap between cross selling potential and what firms actually realize from cross selling activities. http://photos.prnewswire.com/prnvar/20111102/DC96044LOGO Firms can gain 10 times more revenue from increasing share of wallet from existing customers through cross-selling than through customer retention; however, 75% of cross selling initiatives fail due to sales force related...

2014-06-10 08:25:25

--37 Percent Increase in U.S. Research Revenue is Highest Among Ranked Companies-- PORTLAND, Ore., June 10, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced the company ranks 25th and has the year's highest U.S. revenue growth among ranked companies on the annual AMA Gold Top 50 Report (formerly known as the Honomichl Report), which lists the top revenue-generating market research organizations operating in the...

2014-06-05 23:08:27

HexaGroup receives the Crystal Award in the Business to Business Website category from the American Marketing Association. Houston, TX (PRWEB) June 05, 2014 HexaGroup received the Crystal Award for the Business to Business Website category at the 28th Annual Crystal Awards, AMA Houston's premier event and one of the largest marketing awards programs in the country. The Crystal Award - B2B Website was presented to HexaGroup for the recently launched USSTubular.com. U. S. Steel Tubular...

2014-06-04 16:24:39

The American Marketing Association and Graphic Design USA Present Vemma with Top Honors in Creative Competitions. TEMPE, Ariz., June 4, 2014 /PRNewswire/ -- Vemma recently received top honors in design and packaging from Graphic Design USA (GDUSA) and the American Marketing Association (AMA) in three awards competitions honoring designers and other creative and communications professionals who excel at their craft, bringing value to their businesses and institutions. The GDUSA...


Word of the Day
Cthulhu
  • A gigantic fictional humanoid alien god being described with a head resembling an octopus and dragon wings and claws, around whom an insane cult developed.
  • Pertaining to the mythos of Cthulhu and additional otherworldly beings created by H. P. Lovecraft or inspired by his writings and imitators.
This word was invented in 1926 by H.P. Lovecraft for his short story, 'The Call of Cthulhu.' 'Cthulhu' may be based on the word 'chthonic,' which in Greek mythology refers to the underworld.
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