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Latest Amstel Brewery Stories

2014-07-17 12:27:44

Heineken Light named Best Tasting Low Calorie Lager in World Beer Championships WHITE PLAINS, N.Y., July 17, 2014 /PRNewswire/ -- Heineken Light, the "Best Tasting Low Calorie Lager" winner at the 2013 World Beer Championships, announced today the launch of its "Best Tasting Light" campaign featuring three-time Emmy award winner and Tony award winner and host, Neil Patrick Harris. Heineken will partner with Harris to introduce consumers to the reformulated Heineken Light and...

2014-06-13 12:23:40

Leading International Beer Brand Partners with Local Tastemakers in New York City, Atlanta, Chicago, DC, Houston, and Philadelphia for Event Series at W Hotels NEW YORK, June 13, 2014 /PRNewswire/ -- Today Heineken® announced their second installment of the brand's "Friends + Family" (#HKNFF) program - a seasonal, multi-city tour highlighting cultural events with local tastemakers in New York City, Atlanta, Chicago, Washington D.C., Houston and Philadelphia. The 2014 "Friends +...

2014-04-03 12:26:24

Unique Music, Artist and Chef Collaborations to Enhance This Year's Heineken Experience WHITE PLAINS, N.Y., April 3, 2014 /PRNewswire/ -- Heineken(®), the official malt beverage sponsor of the Coachella Valley Music and Arts Festival, will unveil the Heineken House, April 11 - 13 and April 18 - 20, providing festival-goers a new way to experience Heineken with unique collaborations across music, food and art. Dedicated to legendary musical performances, the Heineken House will...

2014-03-03 08:28:36

Pitch a Movie in 140 Characters for a Chance to Premiere at a Private Event at Tribeca Film Festival NEW YORK, March 3, 2014 /PRNewswire/ -- Heineken(®), the official beer sponsor of the Tribeca Film Festival (TFF), announces #15secondpremiere, a social call-to-action that challenges people to get outside their comfort zone at TFF. From now until 11:59pm EST on Friday, March 7(th), Heineken is accepting film pitches via Twitter and will select one to produce as an epic 15-second...

2014-02-04 12:25:16

Proven global leader brings over twenty years of marketing and business expertise to HEINEKEN USA's upscale portfolio WHITE PLAINS, N.Y., Feb. 4, 2014 /PRNewswire/ -- HEINEKEN USA, America's leading upscale beer importer, today announced the appointment of Nuno Teles as the company's new chief marketing officer. In March, Teles will join the company's management team and will report to chief executive officer Dolf van den Brink. Teles joins HEINEKEN USA from HEINEKEN Brazil, where...


Word of the Day
vermicular
  • Like a worm in form or movement; vermiform; tortuous or sinuous; also, writhing or wriggling.
  • Like the track or trace of a worm; appearing as if worm-eaten; vermiculate.
  • Marked with fine, close-set, wavy or tortuous lines of color; vermiculated.
  • A form of rusticated masonry which is so wrought as to appear thickly indented with worm-tracks.
This word ultimately comes from the Latin 'vermis,' worm.
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