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Last updated on April 20, 2014 at 5:20 EDT

Latest Amstel Brewery Stories

2014-04-03 12:26:24

Unique Music, Artist and Chef Collaborations to Enhance This Year's Heineken Experience WHITE PLAINS, N.Y., April 3, 2014 /PRNewswire/ -- Heineken(®), the official malt beverage sponsor of the Coachella Valley Music and Arts Festival, will unveil the Heineken House, April 11 - 13 and April 18 - 20, providing festival-goers a new way to experience Heineken with unique collaborations across music, food and art. Dedicated to legendary musical performances, the Heineken House will...

2014-03-03 08:28:36

Pitch a Movie in 140 Characters for a Chance to Premiere at a Private Event at Tribeca Film Festival NEW YORK, March 3, 2014 /PRNewswire/ -- Heineken(®), the official beer sponsor of the Tribeca Film Festival (TFF), announces #15secondpremiere, a social call-to-action that challenges people to get outside their comfort zone at TFF. From now until 11:59pm EST on Friday, March 7(th), Heineken is accepting film pitches via Twitter and will select one to produce as an epic 15-second...

2014-02-04 12:25:16

Proven global leader brings over twenty years of marketing and business expertise to HEINEKEN USA's upscale portfolio WHITE PLAINS, N.Y., Feb. 4, 2014 /PRNewswire/ -- HEINEKEN USA, America's leading upscale beer importer, today announced the appointment of Nuno Teles as the company's new chief marketing officer. In March, Teles will join the company's management team and will report to chief executive officer Dolf van den Brink. Teles joins HEINEKEN USA from HEINEKEN Brazil, where...

2013-12-10 16:23:28

The Platform Will Culminate with an Exclusive Work by Artist Eric Haze NEW YORK, Dec. 10, 2013 /PRNewswire/ -- Heineken®, the world's leading international brewer, announces today the fourth and final installation of the 2013 #Heineken100 program, an exclusive seeding program that celebrates Heineken's "Man of the World." Debuting at the famous Art Basel festival in Miami, FL, the final iteration of the program features an exclusive work from storied New York-based artist Eric Haze,...

2013-11-19 12:32:14

Collaboration Represents the Program's Third Installment NEW YORK, Nov. 19, 2013 /PRNewswire/ -- Heineken®, the world's most international brewer, today debuted their exclusive denim collaboration with Japanese brand NEIGHBORHOOD for the #Heineken100 program, an exclusive seeding program that celebrates Heineken's "Man of the World." (Photo: http://photos.prnewswire.com/prnh/20131119/NY20053 ) Overseen by #Heineken100 Creative Director Chris Gibbs (owner of West Coast shop UNION...

2013-07-31 08:26:50

Premier Beer Importer Partners with Touted Fashion Retail Owner for Limited-Edition Product Series NEW YORK, July 31, 2013 /PRNewswire/ -- Heineken®, the world's most international brewer, today announced Chris Gibbs, owner of Union LA, as Creative Director for the 2013 "Heineken 100" program--an exclusive seeding program that celebrates Heineken's "Man of the World." Under creative guidance of Chris Gibbs, the duo will partner on a series of collaborative products throughout the...

2013-04-29 16:26:27

Radio and OOH Campaign Humorously Celebrate the Light Cerveza as "Dangerously Bold" NEW YORK, April 29, 2013 /PRNewswire/ -- Tecate Light, the No. 1 light beer in Mexico and the fastest-growing mainstream light cerveza in the Western states( (1)), announced today the launch of a new English-language advertising campaign targeting bicultural Hispanic millennial men 21 and older. Dubbed "Dangerously Bold", the effort consists of a radio spot and out-of-home creative that humorously...

2013-04-08 12:25:36

Coachella's Exclusive Beer Sponsor to Provide Festival-Goers with Cutting-Edge Services and Entertainment WHITE PLAINS, N.Y., April 8, 2013 /PRNewswire/ -- Heineken®, the official beer/malt beverage sponsor of the Coachella Valley Music and Arts Festival, taking place from April 12 - 14 and April 19 - 21, will provide several offerings to enhance attendee experience at one of the world's largest musical festivals. During both weekends, Heineken will host top DJs and provide free Wi-Fi in...

2013-02-26 12:25:11

NEW YORK, Feb. 26, 2013 /PRNewswire/ -- Heineken® today announced the launch of the Heineken Champions mobile and Facebook app. The program kicks-off a nationwide competition for a chance to bring a grand viewing event of the UEFA Champions League final to the winning city on May 25. Heineken is celebrating this year's sponsorship of the UEFA Champions League by inciting fans to experience the world's most prestigious club soccer tournament the way it's meant to be enjoyed - with...

2013-02-13 08:25:12

WHITE PLAINS, N.Y., Feb. 13, 2013 /PRNewswire/ -- Say hello to the Official Beer of the Burger(TM)! As part of Food Network South Beach Wine & Food Festival's annual celebration of the burger, the Amstel Light Burger Bash presented by Pat LaFrieda Meats hosted by Rachael Ray on Friday, February 22, Amstel Light representatives today proudly announced its new designation as the Official Beer of the Burger. (Photo: http://photos.prnewswire.com/prnh/20130213/NY59353LOGO ) Known for its...