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Latest Amstel Brewery Stories

2011-07-01 08:15:00

WHITE PLAINS, N.Y., July 1, 2011 /PRNewswire/ -- Heineken USA premiered new television advertising for the Heineken Light brand today, kicking-off a holistic summer marketing effort and debuting a new campaign under the "Be a Man of the World" platform. The film can also be viewed on Heineken's YouTube Channel and Facebook Page beginning today. Rather than settling for constantly mediocre instances and routines, the campaign celebrates consumers and their "occasionally perfect"...

2011-06-20 15:44:00

NEW YORK, June 20, 2011 /PRNewswire/ -- This summer Tecate, cerveza con caracter, is giving adults 21-and-older the opportunity to not only select an elite group of Chicas Tecate to represent the brand, but also to win the ultimate boxing fan experience at an upcoming championship bout. From June 20 to mid-September, adults who "Like" the Tecate Boxing Facebook page (www.Facebook.com/TecateBoxing) will virtually meet--via video and photos--the finalists from each of five cities: Los...

2011-06-16 15:10:00

NEW YORK, June 16, 2011 /PRNewswire/ -- Trendsetting Latino artists, musicians, DJs, filmmakers and tastemakers will unite under one roof in New York this summer at The Spot by Heineken. In partnership with Remezcla, a leading creative house and content authority on emerging Latin culture, The Spot by Heineken is a place that inspires and connects everyone to Latin music and culture. The three-week initiative combines all elements of a performance space, art gallery and a local hangout....

2011-06-07 07:00:00

LOS ANGELES, June 7, 2011 /PRNewswire/ -- Heineken USA®, the premiere beer importer in the United States and subsidiary of Heineken N.V. (Netherlands) and NMA Group, world-class leaders in product integration, promotions and entertainment publicity, today announced that NMA Group has been hired as Heineken's entertainment marketing Agency of Record. For the first time, Heineken USA® will have one agency represent the entire brand portfolio which...

2011-05-24 15:25:00

NEW YORK, May 24, 2011 /PRNewswire/ -- Heineken is pleased to announce that they will be continuing their tradition of offering discoverable music experiences to their consumers, by expanding their annual summer music program. Heineken Red Star Access, which is the successor to Heineken's popular music programs of the past, Red Star Soul and Inspire, will kick off on June 9th with an exclusive Kanye West presents G.O.O.D. Music event in New York City. "We are ecstatic to be able to...

2011-05-17 10:13:00

NEW YORK, May 17, 2011 /PRNewswire/ -- Bohemia, the premium Mexican beer, is inviting all artists 21 and older to enter Bohemia's "The Kahlo Challenge" May 17-June 13 by submitting an original painting inspired by Frida Kahlo's life and work for the chance to win a $10,000 cash prize. In order to qualify, the painting must include Bohemia imagery (name, logo, bottle or label) and be clearly inspired by Kahlo's genre. In addition to these criteria, entries will be judged on creativity and...

2011-05-16 07:30:00

WHITE PLAINS, N.Y., May 16, 2011 /PRNewswire/ -- Amstel Light, a leading imported light beer from Amsterdam, announces today the launch of a new advertising campaign, "The Bier Drinker's Light". The new campaign represents a shift in the brand's communication strategy, from focusing on the brand's roots in Amsterdam to the functional benefit of the beer itself, as the only light beer that delivers full "bier" taste. Featuring Amstel brewers as the image and "voice" of the campaign, the...

2011-04-28 10:40:00

NEW YORK, April 28, 2011 /PRNewswire/ -- Heineken and The Hold Steady have teamed up to offer adult fans exclusive concert footage of the band's memorable performance at the Music Hall of Williamsburg. Heineken's concert film includes behind the scenes clips of the band as well as interviews and HD performance footage of the standing room only show. Available at YouTube.com/HeinekenUSA, the footage captures The Hold Steady performing some of their biggest hits, including, "The Sweet Part...

2011-04-25 07:30:00

NEW YORK, April 25, 2011 /PRNewswire/ -- Heineken USA is expanding its longstanding partnership with the Tribeca Film Festival by establishing the Heineken Voces Grant in support of American Latino filmmakers. Heineken Voces is a grant under the Tribeca Film Institute Latin American Media Fund, that will carry the mission of encouraging Hispanic filmmakers to redefine, invent, explore and create visions and stories that reflect their diverse cultures. The grant will further the fund's...


Word of the Day
vermicular
  • Like a worm in form or movement; vermiform; tortuous or sinuous; also, writhing or wriggling.
  • Like the track or trace of a worm; appearing as if worm-eaten; vermiculate.
  • Marked with fine, close-set, wavy or tortuous lines of color; vermiculated.
  • A form of rusticated masonry which is so wrought as to appear thickly indented with worm-tracks.
This word ultimately comes from the Latin 'vermis,' worm.
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