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Latest Amstel Brewery Stories

2011-01-25 08:00:00

NEW YORK, Jan. 25, 2011 /PRNewswire/ -- JAGTAG (www.jagtag.com), the U.S. leader in mobile 2D barcode advertising, today announced that it will launch the first mobile marketing campaign for Amstel Light, the country's leading imported light beer, to celebrate the fifth annual Amstel Light Burger Bash at the Food Network South Beach Wine & Food Festival presented by Food & Wine. Amstel Light's first mobile campaign will enable consumers to enter a mobile sweepstakes for the chance...

2010-06-03 09:33:00

WHITE PLAINS, N.Y., June 3 /PRNewswire/ -- Heineken USA, the nation's premier beer importer, today announced its selection of Hill & Knowlton as its public relations agency of record for the Dos Equis brand franchise. Hill & Knowlton replaces Rogers and Cowan, who held these responsibilities until February 2010. The assignment will begin immediately. "We initiated this review to identify a PR agency who, in coordination with our other marketing partners, would serve as the best...

2010-04-12 09:00:00

WHITE PLAINS, N.Y., April 12 /PRNewswire/ -- Tecate, cerveza con caracter, announced today the launch of its "Anthem 3" campaign. The integrated advertising program depicts the journey of Mexican men trying to establish a new life in the U.S., and toasts to their character, which is imperative to their success. This campaign is a natural evolution from previous creative and elevates the "Con Caracter" or "With Character" positioning launched two years ago. Created by Adrenalina,...

2009-04-22 21:35:00

Brand, ad agency leaders reveal breakthrough strategies for connecting emotionally with U.S. Hispanics, forging an authentic brand identity and creating an innovative campaign that hails Mexican men as heroes MIAMI BEACH, Fla., April 22 /PRNewswire/ -- Tecate and its lead ad shop Adrenalina are ramping up old-school marketing with shrewd insights spotlighting Mexican men as hardworking Americans and targeting consumers as brand managers who own, market and influence a brand's success. Those...

2009-04-20 13:18:00

NEW YORK, April 20 /PRNewswire/ -- Ceradini Brand Design, the boutique branding and design firm, announces their new package design system for Amstel Light will be on shelf this summer. Supporting the successful One Dam Good Bier! campaign, Ceradini's new package design transports adult consumers to Amsterdam giving them a taste of its unique heritage. Heineken USA selected Ceradini as they needed strategic creative thinking to visually capture the spirit of Amsterdam. That spirit...

2008-09-25 09:00:34

WHITE PLAINS, N.Y., Sept. 25 /PRNewswire/ -- Dos Equis today announced the launch of The Most Interesting Show in the World Tour (MISW), an upscale, offbeat variety show and tour inspired by the award-winning The Most Interesting Man in the World campaign. The MISW tour will feature a menagerie of performers from around the world, including aerial performers, Japanese robotic dancers, acrobats, fire jugglers, Russian dancers and French burlesque singers, to create a show experience worthy...

2008-08-28 18:00:38

Dutch brewing giant Heineken yesterday said key brands inherited with the takeover of Scottish & Newcastle had outperformed a weakening UK beer market. Heineken, which completed the pounds 7.8 billion acquisition of S&N with Danish rival Carlsberg earlier this year, said Kronenbourg 1664 and John Smith's - gained share despite a 2.5 per cent fall in the wider domestic market. The firm has faced headwinds such as alcohol duty hikes, rising input costs and a weaker economy, but a...

2008-08-28 06:00:52

Heineken posted a 7.4 percent rise in first-half operating profit and better-than-expected sales despite higher grain and packaging costs, lifting its shares by 2 percent. Africa and the Middle East delivered an underlying 23 percent jump in revenue. Heineken, which also brews Amstel and Tiger beer, was also buoyed by contributions from the assets of Scottish & Newcastle, the British company it bought in April. First-half profit before special items rose to euro 925 million on sales...

2008-08-05 09:00:47

Heineken USA announced today the recipients of the 2008 Heineken Independent Achiever Award. Heineken created the Independent Achiever Award three years ago to recognize and celebrate individual achievement in music both on stage and behind the scenes. The Heineken Independent Achiever award honors individuals who demonstrate the hustle, integrity and drive to succeed while inspiring others along the way. Each recipient will be presented with the award at Heineken Red Star Soul concert...

2008-06-30 12:02:54

For the first time in the history of the brand equity, Tecate Light announced today the launch of a dual-language advertising campaign designed to connect with Mexicans and Mexican-American adults in the U.S. The English- and Spanish-language ads, which break today on General Market and Hispanic media, make up two distinct executions under the same tag line "Para los que quieren mas" or "For those who want more." The English-language ads invite Mexican-American male adults to recognize and...


Word of the Day
mundungus
  • A stinking tobacco.
  • Offal; waste animal product; organic matter unfit for consumption.
This word comes from the Spanish 'mondongo,' tripe, entrails.