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Latest Analytics Media Group Stories

2013-09-18 08:25:05

Companies Join to Replicate Obama Re-Election Ad-Targeting Methods NEW YORK and DULLES, Va., Sept. 18, 2013 /PRNewswire/ -- Analytics Media Group (AMG) announced today an agreement with FourthWall Media® (FWM), the largest independent source of cable set-top box viewing data. Under the agreement, AMG will gain access to FourthWall's second-by-second television viewership data. This data allows AMG to provide marketers and political campaigns the ability to precisely target their...