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Latest Andrew Elliot Stories

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2011-06-04 15:35:00

What links speed, power, and the color red? Hint: it's not a sports car.It's your muscles.A new study, published in the latest issue of the journal Emotion, finds that when humans see red, their reactions become both faster and more forceful. And people are unaware of the color's intensifying effect.The findings may have applications for sporting and other activities in which a brief burst of strength and speed is needed, such as weightlifting. But the authors caution that the color energy...

2011-06-03 08:30:00

ROCHESTER, N.Y., June 3, 2011 /PRNewswire-USNewswire/ -- What links speed, power, and the color red? Hint: it's not a sports car. It's your muscles. A new study, published in the latest issue of the journal Emotion, finds that when humans see red, their reactions become both faster and more forceful. And people are unaware of the color's intensifying effect. The findings may have applications for sporting and other activities in which a brief burst of strength and speed is needed, such...

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2010-08-02 14:50:00

Effect replicated across cultures, new research finds It's a symbol of courage and sacrifice, of sin and sexuality, of power and passion "“ and now new research demonstrates that the color red makes men more alluring to women. In the United States, England, Germany and China, women found men more appealing when they were either pictured wearing red or framed in red, compared with other colors. The finding is reported in the August issue of the Journal of Experimental Psychology:...

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2009-02-06 06:56:32

New research into how the brain reacts to colors suggests that red seems to improve attention to detail while blue sparks creativity. Lead researcher Juliet Zhu of the University of British Columbia, who studies how environmental cues affect behavior, said most people are not aware of this effect. Psychological research has often focused on the subconscious effect of color, in part because marketers try to use color to hook people on whatever they're trying to sell. However, the new research...

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2008-10-29 10:06:14

A groundbreaking study by two University of Rochester psychologists to be published online Oct. 28 by the Journal of Personality and Social Psychology adds color "” literally and figuratively "” to the age-old question of what attracts men to women. Through five psychological experiments, Andrew Elliot, professor of psychology, and Daniela Niesta, post-doctoral researcher, demonstrate that the color red makes men feel more amorous toward women. And men are unaware of the role the...


Word of the Day
drawcansir
  • A blustering, bullying fellow; a pot-valiant braggart; a bully.
This word is named for Draw-Can-Sir, a character in George Villiers' 17th century play The Rehearsal.
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