Latest Andrew Elliot Stories
A new study finds that when humans see red, their reactions become both faster and more forceful.
ROCHESTER, N.Y., June 3, 2011 /PRNewswire-USNewswire/ -- What links speed, power, and the color red? Hint: it's not a sports car. It's your muscles. A new study, published in the latest issue of the journal Emotion, finds that when humans see red, their reactions become both faster and more forceful.
It's a symbol of courage and sacrifice, of sin and sexuality, of power and passion â€“ and now new research demonstrates that the color red makes men more alluring to women.
New research into how the brain reacts to colors suggests that red seems to improve attention to detail while blue sparks creativity.
A groundbreaking study by two University of Rochester psychologists to be published online Oct 28 by the Journal of Personality and Social Psychology adds color â€” literally and figuratively â€” to the age-old question of what attracts men to women.