Latest Anheuser family Stories
ST. LOUIS, June 5, 2013 /PRNewswire/ -- This summer, Louisville, Ky., will pilot market the new 12 oz. Bud Light Vented Can - an innovation featuring a first-of-its-kind, self-contained venting tab that delivers the world's smoothest drinking experience in a can. (Photo: http://photos.prnewswire.com/prnh/20130605/AQ26180) The integrated tab design gives consumers the freedom to enjoy the superior drinkability of America's favorite light beer in a vented can without the...
ST. LOUIS, May 23, 2013 /PRNewswire/ -- Anheuser-Busch was honored this week at the 2013 Sports Business Awards where it was named the "Sports Sponsor of the Year." The annual event, hosted by Street & Smith's Sports Business Journal, is a celebration of the top achievements in the sporting industry. The award - decided by a panel of industry executives - marked Anheuser-Busch's first win and second nomination at the Sports Business Awards and was accepted by Blaise D'Sylva,...
Airship Embarks on 25-City Tour to Encourage Use of Designated Drivers ST. LOUIS, May 20, 2013 /PRNewswire/ -- On May 22, Budweiser's first-ever responsible-drinking blimp will begin its official maiden voyage. The airship, which carries the "Designate a Driver" message, will embark on a 17-week tour across much of the country, following a send-off in St. Louis. The blimp's flight plan includes 25 stops, many of which coincide with major festivals, outdoor celebrations and sporting...
New TV Creative for Bud Light Music First Program to Debut This Week ST. LOUIS, May 15, 2013 /PRNewswire/ -- Bud Light Music First's grand finale, "50/50/1," will cap a summer-long celebration of music with a never-before-seen live music event that will see Bud Light present one concert in each of the 50 states on a single day. Today, Bud Light announced 14 new 50/50/1 acts. Miguel, Metric, Ludacris, NEEDTOBREATHE, Chevy Metal, The Faint, North Mississippi Allstars, Flogging Molly,...
Bud Light Partners with Live Nation, Myspace and Universal Music Group on First-of-its-Kind Program ST. LOUIS, May 1, 2013 /PRNewswire/ -- This summer, Bud Light is making a commitment to bring fans closer to the music they love with the introduction of "Bud Light Music First," a program that will create and celebrate various music firsts. Bud Light Music First will culminate on Thursday, Aug. 1, with "50/50/1," a never-before-seen live music event that will see Bud Light present...
ST. LOUIS, April 19, 2013 /PRNewswire/ -- The Bud Light Hotel was honored this week with the award for Best Brand Activation at Live Event at the 2013 Cynopsis Sports Media Awards. The second-annual awards ceremony by the influential trade publication, which honors the best in sports television, social media and marketing, recognized the Bud Light Hotel event for its uniqueness in activating its NFL sponsorship around one of the biggest sporting events of 2012: Super Bowl XLVI....
Budweiser America Made Better program connects adults to local watershed cleanups in 10 cities and rewards them with tickets to Budweiser Made in America parties ST. LOUIS, April 12, 2013 /PRNewswire/ -- This summer, Budweiser is inviting consumers to make a splash in communities across the country by participating in a series of cleanup events, in select cities, aimed at preserving and protecting lakes and rivers. These efforts are part of the Budweiser America Made Better...
ST. LOUIS, Feb. 7, 2013 /PRNewswire/ -- Bud Light Platinum today announced a new partnership with entertainment superstar Justin Timberlake to provide creative, musical and cultural curation for the brand. "Bud Light Platinum brings a refined, discerning aesthetic to beer that plays well with what I'm doing," said Timberlake. "I'm looking forward to not only being a part of the creative process, but in bringing other talented musicians to the forefront as well." "Justin...
ST. LOUIS, Jan. 11, 2013 /PRNewswire/ -- Anheuser-Busch today announced it will debut four-and-a-half minutes of new ad creative during CBS's broadcast of Super Bowl XLVII on Sunday, Feb. 3. Super Bowl icons Bud Light and Budweiser will share the spotlight in this year's game with Anheuser-Busch's two newest brands, Budweiser Black Crown and Beck's Sapphire, both of which will be making their national television debut. Bud Light, the official beer sponsor of the NFL, will premiere...
ST. LOUIS, Dec. 11, 2012 /PRNewswire/ -- Bud Light - the official beer sponsor of the NFL - announced today the Bud Light Hotel will be opening its doors in New Orleans for Super Bowl XLVII. From Thursday, January 31, through Sunday, February 3, Bud Light will transform a 200-room downtown New Orleans hotel into the ultimate fan experience and home of the hottest parties and events during Super Bowl week. More than 3,000 man hours will be spent hanging pipe and drape, installing...
