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Latest AppNexus Stories

2014-09-22 04:21:12

AppNexus to Acquire Open AdStream® Ad Serving Platform from Xaxis; WPP Will Take Equity Stake in AppNexus with $25 Million Investment NEW YORK, Sept. 22, 2014 /PRNewswire/ -- WPP, Xaxis and AppNexus announced today a strategic transaction that will augment AppNexus' position as the industry's largest independent ad technology company. Under the terms of the agreement, AppNexus will acquire Xaxis' premium ad-serving technology, Open AdStream® (OAS), now known as Xaxis For...

2014-08-18 12:25:23

One of New York's Most Successful and Highly Valued Technology Companies Attracts Investment of up to $100 Million for Opportunistic Acquisitions and Aggressive Expansion in Booming Markets NEW YORK, Aug. 18, 2014 /PRNewswire/ -- AppNexus, the world's largest independent advertising technology company, today announced that a large, Boston-based public equity and asset management firm has invested $60 million in the company, valuing it at $1.2 billion. With interest from other parties to...

2014-08-12 23:07:41

TapAnalytics Version 3.9 extends digital marketing campaign and social media integrations. San Jose, CA (PRWEB) August 12, 2014 TapClicks, the digital presence company, today announced version 3.9 of its TapAnalytics platform, delivering cloud-based, on-demand campaign performance dashboards, digital marketing analytics and reporting for digital agencies and marketers. The new TapAnalytics 3.9 platform, available now, features:     New integration of AppNexus,...

2014-08-12 08:37:16

Bill Casper Joins Rocketrip as Vice President, Sales NEW YORK, Aug. 12, 2014 /PRNewswire/ -- Rocketrip (www.rocketrip.com), the first commercially available platform to save companies money on travel expenses by rewarding employees for cost-saving behavior, today announced two new additions to the team. Mike Tangney, Google's Global Travel Manager, joins Rocketrip as a strategic advisor. Tangney has emerged as an innovative thought leader among travel managers and has won numerous...

2014-06-05 04:20:49

World's Largest Independent Ad Tech Company Reveals 500 Percent Growth in Mobile Business NEW YORK and LONDON, June 5, 2014 /PRNewswire/ -- From its second annual European Summit, AppNexus, the technology company that provides trading solutions and powers marketplaces for Internet advertising, today announced the significant strides it has made in mobile in 2014, including the evolution of its seminal partnership with Millennial Media and a new engagement with Shazam. In addition,...

2014-06-04 12:27:30

Largest Independent Ad Tech Company Sets Industry Standard with Addition of Viewability as a Core Platform Capability NEW YORK, June 4, 2014 /PRNewswire/ -- AppNexus, the technology company that provides trading solutions and powers marketplaces for Internet advertising, today announced ahead of its second annual Summit Europe that it has acquired French company Alenty, the leader in advertising viewability solutions. "AppNexus has always stood behind the idea that better...

2014-04-07 08:25:48

Former CEO of 24/7 Media and Industry Pioneer to Join Largest Independent Ad Tech Company NEW YORK, April 7, 2014 /PRNewswire/ -- AppNexus, the technology company that provides trading solutions and powers marketplaces for Internet advertising, today announced four substantial appointments to bolster its world-class executive team. Jonathan Hsu, who served as CEO of 24/7 Media, one of New York's most successful technology companies, and helped engineer its $649 million sale to...


Word of the Day
reremouse
  • A bat.
The word 'reremouse' comes from Middle English reremous, from Old English hrēremūs, hrērmūs ("bat"), equivalent to rear (“to move, shake, stir”) +‎ mouse.
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