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Latest Aprimo Stories

2014-08-07 23:10:18

Better analytics are at the top of the agenda for marketing automation vendors, according to research released today by Raab Associates. Data from the July 2014 B2B Marketing Automation Vendor Selection Tool (VEST) shows that nearly half of features upgraded by marketing automation vendors in the past year relate to analytics, including customer analysis, content analysis, and lead scoring. (PRWEB) August 07, 2014 Better analytics are at the top of the agenda for marketing automation...

2014-07-30 08:30:59

CAM Platform Identifies Sources of Most Valuable Customers, While Significantly Improving the Efficiency of Customer Acquisition Spending FAIRFIELD, Conn., July 30, 2014 /PRNewswire/ -- CertainSource, an eWayDirect company, announced the release of CertainSource Acquire(TM), the industry's first Customer Acquisition Management (CAM) platform. CertainSource is designed to let business-to-consumer (B2C) marketers manage and optimize customer acquisition campaigns across all digital media...

2014-05-27 12:28:48

Company's Integrated Marketing Cloud portfolio delivers data-driven marketing solutions that help companies use data to create value RALEIGH, N.C., May 27, 2014 /PRNewswire/ -- Teradata Corporation (NYSE:TDC), the analytic data platforms, marketing applications and services company, today announced its positioning in the "Leaders" quadrant of the "Magic Quadrant for MultiChannel Campaign Management" (MCCM) report by industry analyst firm Gartner Inc. The report was written by Adam...

2014-05-05 12:32:45

Deadline is July 9 for nominations DAYTON, Ohio, May 5, 2014 /PRNewswire/ -- Nominations are now being accepted through July 9 for the annual EPIC Awards given by Teradata (NYSE: TDC), the analytic data platforms, marketing applications and services company. Added this year will be two new EPIC Awards, one that recognizes Big Data Excellence and a second award that recognizes Innovation and Leadership. Winners will be announced at an awards celebration held during the Teradata 2014 PARTNERS...

2014-05-05 08:25:47

Company's global Data-Driven Marketing campaign honored at event celebrating Indiana's best companies for excellence and innovation INDIANAPOLIS, May 5, 2014 /PRNewswire/ -- Teradata (NYSE: TDC), the analytic data platforms, marketing applications and services company, with a major office in Indianapolis, said today that it has received the 2014 Mira Award for Sales and Marketing from TechPoint, Indiana's technology growth initiative....

2014-04-16 08:28:47

SLMA names data-driven marketing visionary leader one of "20 Women to Watch" in 2014 INDIANAPOLIS, April 16, 2014 /PRNewswire/ -- Teradata Corp. (NYSE:TDC), the leading analytic data platforms, marketing applications and consulting services company, today announced that the Chief Marketing Officer for its marketing applications offerings, Lisa Arthur, has been named by the Sales Lead Management Association (SLMA) as one of 20 "Women to Watch" in 2014....

2014-03-11 12:25:23

Successful 'Architects of Engagement' heed the timeless fundamentals of marketing to make the most of data and customer relationships LOS ANGELES, March 11, 2014 /PRNewswire/ -- Teradata Marketing Summit 2014 - With all the marketplace chatter around "big data" and "analytics" in recent years, some business leaders today may be tempted to think the game of marketing has drastically changed. Yes, certainly data and digital technology are having an impact. Yet even if one of your customers...

2014-03-11 12:23:28

Teradata Digital Messaging Center -- Broad technology integration, new product features and digital marketing support services for multi-channel digital messaging LOS ANGELES, March 11, 2014 /PRNewswire/ -- Teradata Marketing Summit 2014 -- Teradata Corp. (NYSE: TDC), the leading analytic data platforms, marketing applications and services company, today announced a host of new features that expand the scope and functional capabilities of its global Digital Messaging Center solution,...

2014-03-11 08:27:14

Marketing Studio 9 promises value, accountability and performance through the most in-depth solution ever for marketers LOS ANGELES, March 11, 2014 /PRNewswire/ -- Teradata Marketing Summit 2014 -- Teradata Corp. (NYSE: TDC), the leading analytic data platforms, applications and services company, today announced global availability of Marketing Studio 9, the latest version of its industry-leading Marketing Operations solution. Marketing Studio 9, part of the Teradata Integrated Marketing...

2014-02-18 08:25:56

Teradata Customer Interaction Manager 7 now available globally in the Cloud, includes Embedded Predictive Analytics, runs on multiple databases RALEIGH, N.C., Feb. 18, 2014 /PRNewswire/ -- Teradata Corp. (NYSE: TDC), the leading analytic data platforms, marketing applications and services company, today announced immediate global, cloud-based availability of the newest version of its industry-leading Campaign Management solution for data-driven marketing -- Teradata Customer Interaction...


Word of the Day
grass-comber
  • A landsman who is making his first voyage at sea; a novice who enters naval service from rural life.
According to the OED, a grass-comber is also 'a sailor's term for one who has been a farm-labourer.'