Latest AQuantive Stories

Facebook Agrees To Buy Advertising Service Atlas From Microsoft
2013-03-01 21:14:11

Michael Harper for redOrbit.com — Your Universe Online Facebook announced yesterday they have agreed to buy digital ad service, Atlas, from Microsoft, ending months of speculation about the deal. This move not only signals the departure of Microsoft from the advertising game, but also boosts Facebook´s advertising presence as they continue to wage their quiet war against Google. Though no official financial terms were discussed as a part of this deal, an earlier piece by Ad Age...

Microsoft Announces First-Ever Quarterly Loss
2012-07-20 08:57:46

redOrbit Staff & Wire Reports - Your Universe Online Microsoft, the Redmond, Washington-based tech giant founded by Bill Gates, announced Thursday that they had experienced their first quarterly loss in more than a quarter century as a public company. According to Ryan Nakashima of the Associated Press (AP), the loss is due to an accounting adjustment related to their 2007 purchase of online advertising firm aQuantive (now Microsoft Advertising). Nakashima said that the company,...

2012-07-09 15:16:49

Michael Harper for redOrbit.com - Your Universe Online Facebook isn´t just changing the way we communicate with one another, it´s also changing the way companies communicate with buyers. More specifically, it´s changing the way companies display and sell ads. Once thought to be a booming business, selling display ads and website banners is now suffering as Facebook and other sites have clouded the ad display market. One company, in fact, wanted so much to be a part of this...

Microsoft Fails To Out-Google The Google
2012-07-03 10:27:35

John Neumann for redOrbit.com - Your Universe Online Microsoft officially admitted this week to the failure of its push into digital advertising by announcing it would take a $6.2 billion accounting charge in its online services division for a failed acquisition of aQuantive, a digital advertising company that Microsoft bought in 2007, writes Quentin Hardy and Michael J. De Le Merced for New York Time's DealBook. The write-down will effectively wipe out Microsoft´s fourth-quarter...

2011-06-08 03:00:00

LONDON, June 8, 2011 /PRNewswire/ -- TBG Digital, the leading global marketing and technology company specialising in Facebook and social media advertising campaigns, today announced that it is expanding its reach in Europe with the opening of two new offices based in Paris, France and Hamburg, Germany. Bruno Vannod has been appointed Managing Director of TBG France where he already has a four-strong team working with top agencies on Facebook advertising campaigns for both local and...

2011-06-06 07:10:00

NEW YORK, June 6, 2011 /PRNewswire/ -- INVISION, Inc., the leading provider of advertising systems to the media industry, today announced that Jim Warner will join its Board of Directors. Warner will offer deep experience and expertise to the Company as it accelerates its efforts to deliver cross-platform solutions for traditional and advanced television, mobile, and digital media. "Jim has an extensive background in the media business, as he has built and led organizations across digital...

2009-10-14 02:12:00

PARIS, October 14 /PRNewswire-FirstCall/ -- Publicis Groupe SA (Euronext Paris: FR0000130577) announced today the closing of its acquisition of Razorfish. The transaction was subject to customary closing conditions. Publicis Groupe has acquired the Razorfish group from Microsoft in exchange for: - 6.5 million Publicis Groupe ordinary shares held as treasury shares. As agreed by the parties, the value of those shares was determined on the basis of the average closing...

2009-08-10 12:32:54

French communications giant Publicis Group SA said it would purchase Microsoft's digital advertising business Razorfish for $530 million. In a statement, Maurice Levy, chairman and chief executive officer of Publicis, said adding the agency to its roster was another step forward in realizing our strategic view of building a world leader in digital communications. When the deal is completed, approximately a quarter of our annual revenues will come from digital communications, he said....

Word of the Day
  • A beast of burden; also, a beast in general.
'Jument' ultimately comes from the Latin 'jugum,' yoke.