Latest Arby's Restaurant Group Inc. Stories

2014-05-25 08:20:37

Worldwide Debut to Launch May 28 with $20,000 in Prize Giveaways, 13 Hours of Digital Flavor at 13hourbrisket.com ATLANTA, May 25, 2014 /PRNewswire/ -- Arby's made history today by setting a Guinness World Record for the longest television commercial ever aired. The Smokehouse Brisket sandwich, Arby's featured limited-time offer this May, is slow smoked for 13 long hours. In an effort to demonstrate the smoking process in its entirety, Arby's piloted an on-air commercial of just...

2014-05-13 20:22:47

MILWAUKEE, May 13, 2014 /PRNewswire/ -- Brand experience agency, Manifesto took home the prestigious Ex Award in the 'Best Activation of A Cause Sponsorship/Tie-In' category for its work on the Arby's Foundation's Hungry For Happiness Mobile Tour. The Ex Awards, which took place May 7 at the Event Marketing Summit in Salt Lake, are the world's largest recognition program for event marketing professionals. http://photos.prnewswire.com/prnvar/20140513/87362 The Hungry for Happiness...

2014-01-21 12:27:49

ATLANTA, Jan. 21, 2014 /PRNewswire/ -- Arby's Restaurant Group, Inc. has appointed Fallon as its national creative agency of record following a review period and search that began in October 2013 and ended earlier this month. As Arby's® advertising agency, Fallon will lead the strategic creative development and implementation for the brand's television, radio, print and digital channels. Fallon will officially begin work effective today. "All three finalist agencies did an...

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