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Latest ASICS Stories

2014-10-16 20:26:26

The Brand's Fall 2014 Footwear Collection Features New Technologies, Revamped Colors and Designs IRVINE, Calif., Oct. 16, 2014 /PRNewswire/ -- Always ahead of the latest in footwear innovation, ASICS America introduces its Fall 2014 Footwear Collection featuring brand new footwear for running and training, as well as impressive upgrades to some of the brand's most popular footwear. The fall season also marks the start of the Accelerate Hope Collection(TM) that benefits organizations...

2014-09-18 12:26:39

True Sport Performance Brand Highlights New Fabrics and All-Terrain Wear with Updated Line of Running, Team and Training Products IRVINE, Calif., Sept. 18, 2014 /PRNewswire/ -- Embarking on a new season of advanced technologies designed to meet the needs of every kind of athlete, ASICS America reveals its Spring 2015 collection with brand new products as well as updates to immortal favorites in footwear, apparel and accessories. With a focus on overcoming the elements and...

2014-09-15 23:09:26

True sport performance brand partners with industry leader Channel IQ to support their valuable online retailer network. Chicago, Ill (PRWEB) September 15, 2014 Channel IQ, the world’s leading provider of online price monitoring, brand protection, and channel management software applications, announced today their new partnership with true sport performance brand ASICS America. ASICS will rely on the Channel IQ platform to manage their Minimum Advertised Price (MAP) policy across...

2014-08-27 16:23:54

- Road to Rio Heats Up for Track and Field Leader, ASICS America with Addition of a Top American Hurdler - IRVINE, Calif., Aug. 27, 2014 /PRNewswire/ -- ASICS America welcomes two-time Olympic hurdler, Queen Harrison, to its team of elite athletes. An NCAA champion in the 100-meter and 400-meter hurdles, Queen's proven track record as an aggressive competitor makes her an important addition to the ASICS athlete family, just two years away from the 2016 Summer Games in Rio de Janeiro....

2014-08-26 16:25:14

Premier specialty sporting goods retailer partners with ASICS to host sweepstake LOS ANGELES, Aug. 26, 2014 /PRNewswire/ -- As part of its Adventures of a Lifetime sweepstakes, Sport Chalet has joined forces with ASICS to give one lucky winner the chance to have a VIP 2015 race week experience in New York City outfitted in the newest ASICS apparel and footwear. The prize also includes world-class training by acclaimed ASICS coach Andrew Kastor and an expert-designed, 16-week training plan....

2014-08-19 12:25:55

True Sport Performance Brand Unleashes Ballpersons Across New York City to Surprise Fans, and Celebrate the Grand Slam IRVINE, Calif., Aug. 19, 2014 /PRNewswire/ -- Hitting another ace, true sport performance brand ASICS America is launching a celebratory campaign to shower New Yorkers with tennis love just prior to the start of one of the sport's most premier events. Kicking off on Friday, August 22, the "ASICS Serves NYC" campaign will feature a number of unexpected consumer...

2014-08-19 12:25:50

Premier specialty sporting goods retailer empowers athletes to pursue their passions through a series of sweepstakes LOS ANGELES, Aug. 19, 2014 /PRNewswire/ -- Premier specialty sporting goods retailer Sport Chalet is encouraging athletes to explore their adventurous side with the kick off of its new Adventures of a Lifetime sweepstakes starting today. Now through Nov. 9, athletes can choose to enter six invigorating adventures crafted to deliver some of the most thrilling athletic...

2014-07-30 16:27:32

Latest Addition to ASICS Cushioning Category Receives High Accolades with Esteemed Award IRVINE, Calif., July 30, 2014 /PRNewswire/ -- It's yet another distinguished accomplishment for ASICS in the performance running category as the September 2014 Shoe Guide issue of Runner's World bestowed the ASICS GEL-Pursue(TM) as the winner of "Best Debut Shoe." As the go-to resource for runners across the country, the Runner's World Shoe Guide highlights the most relevant and innovative...

2014-07-17 16:24:52

--ASICS America Dominates Celebrated Volleyball Event with Kerri Walsh Jennings Sponsorship, New Competition Swimwear and the Kerri Cannon Consumer Challenge-- IRVINE, Calif., July 17, 2014 /PRNewswire/ -- ASICS America Corporation mans the net with continued title sponsorship of the 2014 World Series of Beach Volleyball for the second year in a row. This year's tournament, taking place in Long Beach, Calif. from July 22 - 27(th), boasts a record-setting purse prize of more than $1 million,...

2014-07-15 12:26:27

Style and Performance Merge with Brand's Introduction of New Fit Training(TM) Collection IRVINE, Calif., July 15, 2014 /PRNewswire/ -- Solidifying a stellar reputation in the dynamic training category, ASICS America has pumped up its wildly popular line of training footwear, apparel and accessories with the introduction of several new and unique ASICS technologies. The training category has remained a strong focus for ASICS, and the new product additions within the Fall 2014...


Word of the Day
abrosia
  • Wasting away as a result of abstinence from food.
The word 'abrosia' comes from a Greek roots meaning 'not' and 'eating'.