Latest Association of National Advertisers Stories

2014-09-02 08:26:43

Yearlong Research with Input from Associations, Clients and Agencies Yields Industry-Sanctioned Definition and a Platform for Driving Growth FAIRFAX, Va., Sept. 2, 2014 /PRNewswire-USNewswire/ -- Multicultural populations are driving 84 percent of the population growth, fueling 81 percent of U.S. job growth and accounting for 43 percent of buying power in top 10 markets - with statistics like these, marketing practices are evolving and, until now, have been lumped into the umbrella term...

2014-06-12 08:25:29

Invites Advertising Agencies, Creatives, and Students to Develop New Educational Videos on the Issue of Viewability; Winners to be Announced at IAB MIXX Conference NEW YORK, June 12, 2014 /PRNewswire/ -- Continuing its campaign to educate the industry about the new digital advertising viewability standards, Making Measurement Make Sense (3MS) today launched a new PSA video contest, inviting advertising professionals and enthusiasts to develop videos that dramatize the issue of online...

2014-05-19 08:25:55

BETHESDA, Md., May 19, 2014 /PRNewswire/ -- Social media apps like Facebook and WhatsApp are shown to be the most popular among Hispanics, according to a study released today by The Latinum Network to members of the Association of National Advertisers (ANA). Further, says the Latinum research, 58 percent of Hispanics indicate that social apps are one of the three types they use most often, second only to gaming and messaging. Other insights from the study include: -- 53 percent of...

2014-04-07 08:27:48

The Digital Advertising Alliance's Ad Marker Implementation Guidelines for Mobile ensure that icon offers consistent privacy notice on all screens NEW YORK, April 7, 2014 /PRNewswire-USNewswire/ -- The Digital Advertising Alliance (DAA) today issued detailed guidance for how notice and the DAA Icon should be displayed and used on mobile platforms. For consumers, this means that the icon they know as a symbol of transparency and choice on desktops and laptops will be consistently...

2014-04-01 12:30:59

ATLANTA, April 1, 2014 /PRNewswire/ -- SpotGenie Partners, LLC (www.seespotgenie.com), a leading provider of digital media services to the advertising, entertainment and broadcast industries, has completed the integration between their ad management and delivery program and Ad-ID (www.ad-id.org), the ad coding system authorized and supported by the American Association of Advertising Agencies (4A's) and the Association of National Advertisers, Inc. (ANA). Accessible 24/7, the...

2014-03-31 08:35:42

Issues Viewable Impression Measurement Guidelines Draft and Advises Gating Period Remain in Place for Viewable Video Ads through June 30, 2014 NEW YORK, March 31, 2014 /PRNewswire/ -- The Media Rating Council (MRC) announced today that it has lifted its advisory on Viewable Impressions for display advertising, giving a green light to the industry to begin transacting on the new metric for the first time. The MRC in collaboration with the IAB's Emerging Innovations Task Force, a...

Word of the Day
  • The navel or umbilicus.
  • In Greek archaeology: A central boss, as on a shield, a bowl, etc.
  • A sacred stone in the temple of Apollo at Delphi, believed by the Greeks to mark the 'navel' or exact center-point of the earth.
'Omphalos' comes from the ancient Greek.