Quantcast
Last updated on April 18, 2014 at 8:37 EDT

Latest Association of National Advertisers Stories

2014-04-07 08:27:48

The Digital Advertising Alliance's Ad Marker Implementation Guidelines for Mobile ensure that icon offers consistent privacy notice on all screens NEW YORK, April 7, 2014 /PRNewswire-USNewswire/ -- The Digital Advertising Alliance (DAA) today issued detailed guidance for how notice and the DAA Icon should be displayed and used on mobile platforms. For consumers, this means that the icon they know as a symbol of transparency and choice on desktops and laptops will be consistently...

2014-04-01 12:30:59

ATLANTA, April 1, 2014 /PRNewswire/ -- SpotGenie Partners, LLC (www.seespotgenie.com), a leading provider of digital media services to the advertising, entertainment and broadcast industries, has completed the integration between their ad management and delivery program and Ad-ID (www.ad-id.org), the ad coding system authorized and supported by the American Association of Advertising Agencies (4A's) and the Association of National Advertisers, Inc. (ANA). Accessible 24/7, the...

2014-03-31 08:35:42

Issues Viewable Impression Measurement Guidelines Draft and Advises Gating Period Remain in Place for Viewable Video Ads through June 30, 2014 NEW YORK, March 31, 2014 /PRNewswire/ -- The Media Rating Council (MRC) announced today that it has lifted its advisory on Viewable Impressions for display advertising, giving a green light to the industry to begin transacting on the new metric for the first time. The MRC in collaboration with the IAB's Emerging Innovations Task Force, a...

2013-12-11 08:24:38

Top marketing officer of largest global retailer will lead influential coalition of nation's biggest advertisers to find and support content the whole family can enjoy NEW YORK, Dec. 11, 2013 /PRNewswire/ -- Stephen Quinn, executive vice president and chief marketing officer of Walmart, has been named chairman of the Association of National Advertisers' (ANA) Alliance for Family Entertainment (AFE); it was announced today by Bob Liodice, ANA president and CEO. Quinn assumes the...

2013-10-05 16:21:30

Winner announced at 2013 ANA Masters of Marketing Conference PHOENIX, Oct. 5, 2013 /PRNewswire/ -- The ANA (Association of National Advertisers), in partnership with leading marketing analytics firm MarketShare, presented the Marketing Analytics Leadership Award to USAA at the 2013 ANA Masters of Marketing Conference today in Phoenix, Arizona. The first-of-its-kind award was created to highlight today's important and rapid adoption of sophisticated analytics in the planning and measuring of...

2013-09-16 16:22:49

Winner to be announced at the 2013 ANA Masters of Marketing Conference NEW YORK, Sept. 16, 2013 /PRNewswire/ -- The ANA (Association of National Advertisers) is pleased to announce three finalists for the first-of-its-kind award recognizing leadership in applying analytics to plan and measure successful marketing programs. The finalists were chosen by a distinguished panel of industry judges. The winner will receive a $50,000 cash prize for demonstrating the most effective...

2013-07-24 12:25:27

Grand Prize Winners of National TV scriptwriting contest from ANA Alliance for Family Entertainment (AFE) and Overbrook Entertainment receive $5,000 prize each, development meeting with Overbrook, and an 18-month option on their winning scripts NEW YORK, July 24, 2013 /PRNewswire/ -- A poignant drama featuring a New York City family on the verge of divorce that relocates to a small dairy farm in New England and a sharp-edged sitcom about an aging, curmudgeonly father who is suddenly...

2013-06-20 12:38:11

CableLabs®, CIMM, and Ad-ID Prove Out EIDR Value in Advertising, Measurement, and IP Delivery LOUISVILLE, Colo., June 20, 2013 /PRNewswire-USNewswire/ -- The EIDR Universal ID solution has recently been featured in three cable and broadcast industry implementations: a CableLabs Alternate Content Interop, the Coalition for Innovative Media Measurement's TAXI initiative, and an Ad-ID ad testing partnership event hosted by CableLabs. The events illustrate that the EIDR...

2013-06-12 16:24:21

New Studies on Mobile, Multi-Platform Measurement, Big Data, Social Media, Advertising Effectiveness, and More Highlight Annual Research Event NEW YORK, June 12, 2013 /PRNewswire-USNewswire/ -- The Advertising Research Foundation (ARF) drew a record-breaking 900 attendees to its 2013 annual Audience Measurement conference, demonstrating that the ARF's mission to provide critical perspective on the future of advertising research is more relevant than ever. "We're deeply gratified by...

2013-06-05 08:24:52

PORTLAND, Ore., June 5, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in multi-screen measurement serving the advertising, television and movie industries, today announced that it has successfully completed its role in the Dynamic Ad Insertion (DAI) interoperability event (Interop) sponsored by the Entertainment ID Registry (EIDR) and hosted by CableLabs, which demonstrated start-to-finish execution of DAI transactions for Video on Demand (VOD). During the project, which included...