Quantcast
Last updated on April 18, 2014 at 17:24 EDT

Latest atEvent Stories

2014-04-07 12:28:10

Leading mobile event app provider rolls out enhanced analytics, lead visibility and field mapping features for Card Scanner, Check-In, and Fish Bowl apps SAN RAMON, Calif., April 7, 2014 /PRNewswire/ -- Leading provider of mobile event apps, atEvent, today announced a series of new features and improved levels of integration for its Card Scanner App, Check-In App, and Fish Bowl App with the Marketo customer engagement platform. Marketers who are using the Marketo platform can now leverage...

2013-11-04 12:26:20

New app enables companies to scan business cards via iOS or Android smartphones at events for prospect data and real-time integration into marketing automation and CRM systems SAN RAMON, Calif., Nov. 4, 2013 /PRNewswire/ -- Leading provider of mobile event apps atEvent, today announced that its newly launched Card Scanner App is now available on Android devices. This is the latest in a string of announcements that atEvent has made for its Card Scanner App over the past month. The...

2013-10-24 12:25:01

Leading mobile event app provider and marketing automation leader to announce integration for both Card Scanner App and Check-In App at Eloqua Experience 2013 event SAN RAMON, Calif., Oct. 24, 2013 /PRNewswire/ -- A leading provider of mobile event apps, atEvent, today announced that its Card Scanner App and Check-In App are now integrated with Oracle Eloqua's Marketing Automation platform. With the Card Scanner App, marketers who are using Oracle Eloqua can leverage the app to...

2013-10-16 12:27:55

Leading provider of mobile event apps releases new app to enable companies to scan business cards at events for prospect data and real-time integration into marketing automation systems SAN RAMON, Calif., Oct. 16, 2013 /PRNewswire/ -- Leading provider of mobile event apps atEvent, today announced the launch of its Card Scanner App. With the atEvent Card Scanner App, lead gen and lead qualification relying on paper-and-pen and manual data entry becomes a thing of the past. The Card...

2013-10-08 12:24:01

Creators of Silicon Valley-based event app provider atEvent combine unique blend of expertise to bring new level of automation to events SAN RAMON, Calif., Oct. 8, 2013 /PRNewswire/ -- With a management team consisting of a tech entrepreneur from Stanford University and a demand gen industry veteran whose career includes stints with Apple and Deloitte, leading mobile event app provider atEvent is bringing together a unique blend of tech, lead gen, and event expertise to fill a void...

2013-09-25 12:24:35

SAN RAMON, Calif., Sept. 25, 2013 /PRNewswire/ -- Nearly 50% of tradeshow and event attendees indicate that social media is their primary channel to research business decisions. Further, more than 20% of event marketers indicate that social media has the biggest impact on their sales goals and an overwhelming 60% indicated that social media was an effective lead gen tactic. With all of these data points in mind, it should come as a surprise that only a small fraction of marketers' budgets...

2013-09-17 12:25:15

SAN RAMON, Calif., Sept. 17, 2013 /PRNewswire/ -- Last year alone, companies spent over $300 million on marketing automation tools and identified marketing automation as a top priority investment area over the next 12-24 months. And the momentum doesn't seem to be slowing down anytime soon! Some researchers predict that by 2020, as a result of continued marketing automation adoption, companies will manage 85% of their customer relationships without actually talking to a human...

2013-08-28 12:22:38

SAN RAMON, Calif., Aug. 28, 2013 /PRNewswire/ -- Consider the facts as you're debating what areas of your event marketing strategies you need to prioritize: The average attendee at a tradeshow or event owns more than three mobile devices, and 80% of their mobile time is spent using apps! The majority of attendees indicate that an enjoyable and informative mobile experience is the main factor in their decision to purchase or inquire about a product at an event. Meanwhile, if you...

2013-08-20 12:23:10

SAN RAMON, Calif., Aug. 20, 2013 /PRNewswire/ -- Although the #1 goal of companies that exhibit at events is to generate sales leads and build awareness, nearly 60% are still dependent on old fashioned practices when it comes to capturing critical prospect lead information. Practices such as business card collection and paper-based forms remain the status quo, and are resulting in companies capturing inaccurate and flawed data about prospects at events. In fact, only 30% of...

2013-08-13 12:23:51

SAN RAMON, Calif., Aug. 13, 2013 /PRNewswire/ -- The average visit to a company's booth at an event lasts under two minutes in total. Here's how quickly the window of opportunity to turn a visitor into a customer can pass you by: About one minute of that time is spent checking in the visitor, while the other minute is spent on other activities and engagement with that visitor at the booth. This means that about 50% of time spent with visitors at events takes place during the...