Latest Athletic shoe Stories

2011-08-16 06:05:00

NEW YORK, Aug. 16, 2011 /PRNewswire/ -- It's hard not to notice the implicit passion skillfully expressed in Foot Locker's "It's a Sneaker Thing" campaign this back-to-school season. The integrated, multi-channel initiative demonstrates Foot Locker's passion and devotion to all things sneakers. The campaign in the U.S. kicks off with two spots, titled, "Wright Brothers" and "Newton." Both feature students who have an incredible love for sneakers, so much so that they reinterpret famous...

2011-07-19 11:07:00

NEW YORK, July 19, 2011 /PRNewswire/ -- ROPIX, founded by Dennis Dwyer, has created the very first sports shoe designed specifically with fore foot training in mind. Ideal for jump rope, yoga, weight training and all activities with forefoot impact, Ropix users will benefit from the first shoe of its kind. Ropix will not only satisfy a sports specific need, but will also provide a new look for the casual footwear and street chic market. Ropix started as an idea in a boxing gym in 1991. As...

2011-07-16 00:00:37

The Sneakers 2 Succeed Campaign will Donate Sneakers to Children in Need New York, NY (PRWEB) July 15, 2011 On Tuesday, July 15, 2011, Art of Steppingâ“ž¢ founder, Jessica "Remo" Saul, announced the launch of the Sneakers 2 Succeed campaign in partnership with the Chris Duhon Stand Tall Foundation. The Sneakers 2 Succeed campaign, or (S²), is a yearlong campaign that will collect gently used sneakers for children in need. AOS and CDSTF will secure several...

2011-07-11 07:30:00

NEW YORK, July 11, 2011 /PRNewswire/ -- The Jones Group (NYSE: JNY) ("Jones" or the "Company") today announced that it has entered into an exclusive, world-wide license agreement with Philip Simon Brands Group, Inc. ("PSBG") for the creation, production, marketing and global distribution of a fashion sneaker collection under the Nine West brand. Philip Simon Brands Group is well-known for its modern, innovative approach to fashion sneaker designs. The partnership creates a Nine West...

2011-07-11 07:00:00

WESTLAKE VILLAGE, Calif., July 11, 2011 /PRNewswire/ -- On the heels of its widely successful 2010 TUBES(TM) training footwear campaign, California Sports Company K-SWISS has elevated the plot this season in a new campaign featuring Kenny Powers, the fictional character played by Danny McBride in HBO's hit series "Eastbound & Down." In the new campaign Powers is dissatisfied with just being an athlete endorser for the brand. He anoints himself CEO in an effort to take over "basically...

Word of the Day
  • To talk saucily.
  • Insolent, opprobrious language; impertinent abuse.
This word is Scots in origin and probably imitative.