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Latest Athletic shoe Stories

2010-03-23 17:27:00

MONTPELIER, Vt., March 23 /PRNewswire/ -- Even the panel of "odor specialists" resisted the urge to cover their noses as pungent smells emanated from the most offensive sneakers in this year's Annual National Odor-Eaters Rotten Sneaker Contest(SM). Ready to be judged, nine kids, ages six to sixteen, from across the country have arrived in Montpelier today, selected as national finalists, wearing the decrepit and odorous rubber-soles that won them regional recognition. To view the...

2010-03-15 09:02:00

WESTLAKE VILLAGE, Calif., March 15 /PRNewswire/ -- California Sports Brand K-Swiss will step into a new era this Spring as it updates and solidifies its 'California cool' heritage with the launch of a new global brand. K-Swiss aims to communicate its California roots with a playful take on the joy on both performance and lifestyle with a campaign dubbed Have an Awesome Day. As the title suggests, each element of the interactive campaign will tell visual stories of idyllic days set in...

2010-02-08 10:54:00

LEXINGTON, Mass., Feb. 8 /PRNewswire/ -- Keds, the all-American footwear brand that invented the sneaker, today announced the launch of a unique collaboration with alice + olivia, a sophisticated, yet eclectic fashion brand with a playful sensibility that epitomizes the personality and quirky style of its founder, Stacey Bendet. alice + olivia for Keds® will launch exclusively at select Neiman Marcus stores nationwide and neimanmarcus.com this spring, followed by alice +...

2010-02-08 08:00:00

CANTON, Mass., Feb. 8 /PRNewswire/ -- Reebok inked a multi-year licensing agreement with Gaiam, Inc., the leading producer of lifestyle media and fitness accessories, to launch a new line of Reebok DVDs, fitness accessories, and workout kits. The Reebok branded fitness DVDs are scheduled to launch in March 2010, with accessories following in summer and fall of 2010. "Reebok has a long history of bringing innovation to the world of fitness, and has always taken a different approach to...

2010-02-05 12:54:00

PORTLAND, Ore., Feb. 5 /PRNewswire/ -- NFL superstar Reggie Bush and adidas teamed up to create a custom designed shoe on miadidas.com to help deliver much needed aid to the people of Haiti. The Reggie Bush Help Haiti shoe, an adiZero Ace 2 running shoe personally customized by Bush, is inspired by the national colors of the Haitian flag and includes a "Help Haiti" inscription on the heel to generate awareness for the ongoing need of assistance to the Caribbean nation. (Photo:...

2010-01-15 12:08:00

NASHVILLE, Tenn. and EVANSVILLE, Ind., Jan. 15 /PRNewswire/ -- Soles4Souls (www.giveshoes.org) and Shoe Carnival have joined forces to provide shoes and other aid to victims of the devastating earthquake in Haiti. As part of its ongoing partnership with Soles4Souls, Shoe Carnival will raise funds to support the donation of more than 250,000 pairs of shoes as well as other necessities, including food, bottled water, medical supplies and baby products, to affected areas. Beginning January...

2010-01-15 10:37:00

NASHVILLE, Tenn., Jan. 15 /PRNewswire/ -- Soles4Souls Inc., the shoe charity, originally committed to 100,000 pairs of shoes for the rebuilding efforts in Haiti. It turns out that figure was too low. "Once again, our partners in the footwear industry have been phenomenal," said Wayne Elsey, Founder and CEO. "From the largest shoe brands to single store owners across the country, each has stepped up to donate new shoes and funds for the Haiti Relief Project. We are grateful that we can...

2010-01-15 08:00:00

NASHVILLE, Tenn., Jan. 15 /PRNewswire/ -- Soles4Souls (www.giveshoes.org) and Vans have partnered to provide shoes and other relief supplies to victims of the devastating earthquake in Haiti. Vans will donate 10,000 pairs of shoes to survivors and volunteers as part of an industry-wide relief effort mounted by Soles4Souls. In addition to a complete aid package that includes food, bottled water, medical supplies, tents, blankets, flashlights and baby products, Soles4Souls and its...

2010-01-14 19:09:00

NASHVILLE, Tenn., Jan. 14 /PRNewswire/ -- Soles4Souls Inc., the shoe charity, originally committed to 100,000 pairs of shoes for the rebuilding efforts in Haiti. It turns out that figure was too low. "Once again, our partners in the footwear industry have been phenomenal," said Wayne Elsey, Founder and CEO. "From the largest shoe brands to single store owners across the country, each has stepped up to donate new shoes and funds for the Haiti Relief Project. We are grateful that we...

2010-01-14 19:07:00

NASHVILLE, Tenn. and LOS ANGELES, Jan. 14 /PRNewswire/ -- Soles4Souls (www.giveshoes.org) and Sport Chalet have joined forces to bring shoes and other aid to victims of the devastating earthquake in Haiti. Sport Chalet will help collect footwear to support Soles4Souls' commitment to donate more than 250,000 pairs of shoes as well as other necessities, including food, bottled water, medical supplies and baby products, to affected areas. Beginning January 15, customers at Sport Chalet's...


Word of the Day
siliqua
  • A Roman unit of weight, 1⁄1728 of a pound.
  • A weight of four grains used in weighing gold and precious stones; a carat.
  • In anatomy, a formation suggesting a husk or pod.
  • The lowest unit in the Roman coinage, the twenty-fourth part of a solidus.
  • A coin of base silver of the Gothic and Lombard kings of Italy.
'Siliqua' comes from a Latin word meaning 'a pod.'
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