Latest Atkins Nutritionals Inc. Stories

DENVER, Jan. 3, 2011 /PRNewswire/ -- Atkins(TM) Nutritionals, Inc., with its market-leading, weight-management products, introduced a new multi-platform marketing campaign to help consumers interested in quick weight loss--losing up to 15 pounds in two weeks(i)--or a healthy way of eating that will satisfy them for a lifetime. Centered around a free Weight Loss Kit introducing consumers to the approach, the campaign includes robust advertising, online initiatives, and a unique chef recipe...

DENVER, Dec. 29, 2010 /PRNewswire/ -- Atkins(TM) Nutritionals, Inc., supports the key premise of the new book Why We Get Fat: And What to Do About It by Gary Taubes, namely that a diet overemphasizing refined carbohydrates has led to today's obesity epidemic. Taubes, an acclaimed science journalist and author of Good Calories, Bad Calories, reveals in his new work the bad nutritional science of the 20th century that stressed reduction in caloric intake as the basis for weight loss and...

ATLANTA, Dec. 10, 2010 /PRNewswire/ -- Roark Capital Group, an Atlanta-based private equity firm, announced today that its affiliates have acquired Atkins Nutritionals, a leading international weight control and nutrition brand. Atkins' management team, led by CEO Monty Sharma, will remain with the business and invested alongside Roark Capital in the transaction. Terms of the transaction were not released. The Atkins Nutritional Approach, supported by more than 50 clinically-reviewed...

DENVER, Sept. 27 /PRNewswire/ -- Atkins Nutritionals, Inc. ("Atkins(TM)"), with its market-leading, weight-management products, has introduced five new additions to its popular Advantage®, Day Break(TM), and Endulge(TM) product lines. In addition to delicious new bars such as Advantage Chocolate Chip Cookie Dough and Day Break Chocolate Hazelnut, Atkins unveiled two varieties of Endulge cookies for the first time. With flavors like Double Chocolate Chunk and Chewy Peanut Butter,...

DENVER, Aug. 4 /PRNewswire/ -- Atkins(TM) Nutritionals, Inc. ("Atkins") applauds the study conducted by Temple University's Center for Obesity Research and Education, which was funded by the National Institutes of Health and published in the August 3, 2010, issue of Annals of Internal Medicine. The study concludes that a low-carbohydrate diet is associated with favorable changes in weight loss and cardiovascular disease risk factors. The Temple University researchers used the 2002 version...

DENVER, May 18 /PRNewswire/ -- Since its release on March 1, 2010, Atkins Nutritionals, Inc.'s ("Atkins(TM)") newest book, The New Atkins for a New You: The Ultimate Diet for Shedding Weight and Feeling Great (Fireside) by Dr. Eric C. Westman, Dr. Stephen D. Phinney and Dr. Jeff S. Volek, has held a place on leading book bestseller lists for 10 consecutive weeks. (Photo: http://www.newscom.com/cgi-bin/prnh/20100518/NY06460 ) The New Atkins for a New You debuted on The New York Times...

DENVER, March 2 /PRNewswire/ -- The recent study published in the March 2 issue of Annals of Internal Medicine compares the long-term effects of low-carbohydrate versus low-fat diets. The authors reported elsewhere the results of a randomized, controlled trial that found greater weight loss at six months with a low-carbohydrate diet (less than 30 g/d) than with a calorie-restricted, low-fat diet (1,500 kcal/d with less than 30% kcal from fat) in 132 participants who had a high prevalence of...

DENVER, Jan. 4 /PRNewswire/ -- Atkins Nutritionals Inc. ("Atkins(TM)"), a market-leading weight-management company, will start 2010 with a robust, multimillion dollar, yearlong marketing campaign that takes direct aim at its closest competitors while strengthening its social media presence. Atkins will further fortify its place as a leading diet company in March 2010 when the brand launches its new book, The New Atkins for a New You: The Ultimate Diet for Shedding Weight and Feeling Great...

DENVER, Oct. 1 /PRNewswire/ -- Atkins Nutritionals Inc. ("Atkins(TM)"), with its market-leading, weight-management products, has introduced six new additions to its popular Advantage®, Day Break(TM) and Endulge(TM) product lines. Ranging from the Day Break Fruit Crumble Bar to the decadent Endulge Nutty Fudge Brownie, Atkins offers consumers better nutrition and enjoyment in every delicious bite. Products will be available online at Atkins.com and wherever Atkins products are sold...

DENVER, July 14 /PRNewswire/ -- Atkins Nutritionals, Inc. ("Atkins(TM)"), with its market-leading, weight-management shakes and snack bars, has introduced two breakthrough new products: a new All Purpose Baking Mix and Penne Pasta that has half the carbs of regular pasta. Both products are perfect for consumers following the Atkins Nutritional Approach or those looking to reduce the refined carbohydrates and sugars in their diets. Starting August 1, products will be available exclusively...