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Latest Atkins Nutritionals Inc. Stories

2010-05-18 08:30:00

DENVER, May 18 /PRNewswire/ -- Since its release on March 1, 2010, Atkins Nutritionals, Inc.'s ("Atkins(TM)") newest book, The New Atkins for a New You: The Ultimate Diet for Shedding Weight and Feeling Great (Fireside) by Dr. Eric C. Westman, Dr. Stephen D. Phinney and Dr. Jeff S. Volek, has held a place on leading book bestseller lists for 10 consecutive weeks. (Photo: http://www.newscom.com/cgi-bin/prnh/20100518/NY06460 ) The New Atkins for a New You debuted on The New York Times...

2010-03-02 15:14:00

DENVER, March 2 /PRNewswire/ -- The recent study published in the March 2 issue of Annals of Internal Medicine compares the long-term effects of low-carbohydrate versus low-fat diets. The authors reported elsewhere the results of a randomized, controlled trial that found greater weight loss at six months with a low-carbohydrate diet (less than 30 g/d) than with a calorie-restricted, low-fat diet (1,500 kcal/d with less than 30% kcal from fat) in 132 participants who had a high prevalence...

2010-01-04 09:00:00

DENVER, Jan. 4 /PRNewswire/ -- Atkins Nutritionals Inc. ("Atkins(TM)"), a market-leading weight-management company, will start 2010 with a robust, multimillion dollar, yearlong marketing campaign that takes direct aim at its closest competitors while strengthening its social media presence. Atkins will further fortify its place as a leading diet company in March 2010 when the brand launches its new book, The New Atkins for a New You: The Ultimate Diet for Shedding Weight and Feeling Great...

2009-10-01 08:24:00

DENVER, Oct. 1 /PRNewswire/ -- Atkins Nutritionals Inc. ("Atkins(TM)"), with its market-leading, weight-management products, has introduced six new additions to its popular Advantage®, Day Break(TM) and Endulge(TM) product lines. Ranging from the Day Break Fruit Crumble Bar to the decadent Endulge Nutty Fudge Brownie, Atkins offers consumers better nutrition and enjoyment in every delicious bite. Products will be available online at Atkins.com and wherever Atkins...

2009-07-14 08:00:00

DENVER, July 14 /PRNewswire/ -- Atkins Nutritionals, Inc. ("Atkins(TM)"), with its market-leading, weight-management shakes and snack bars, has introduced two breakthrough new products: a new All Purpose Baking Mix and Penne Pasta that has half the carbs of regular pasta. Both products are perfect for consumers following the Atkins Nutritional Approach or those looking to reduce the refined carbohydrates and sugars in their diets. Starting August 1, products will be available...

2009-03-25 08:00:00

Showtime Networks Inc., Atkins, and American Public Media Create Customized Groups on Gather to Engage Audiences Online BOSTON, March 25 /PRNewswire/ -- Gather (www.gather.com), the social network with substance, announced that three of the country's top brands -- Showtime Networks Inc., Atkins, and American Public Media -- have created their own customized social networks on Gather, leveraging Gather's new free groups service. These brands join hundreds of other organizations -- from...

2009-03-02 12:00:00

Atkins Snack Bars Now Available at Atkins.com and in Stores Nationwide   DENVER, March 2 /PRNewswire/ -- Atkins Nutritionals, Inc. ("Atkins"), with its market-leading, weight-management products, announced that your favorite Atkins(TM) bars are back! Atkins has moved quickly to replace those bars voluntarily recalled in the nationwide recall. New bars are now available for purchase at atkins.com and will be in retail stores across the country by mid-March.   "We've worked...

2009-02-27 12:00:00

Low-Carb Diets Included in Study Not Atkins Diet DENVER, Feb. 27 /PRNewswire/ -- A recent New England Journal of Medicine (NEJM) study titled "Comparison of Weight-Loss Diets with Different Compositions of Fat, Protein, and Carbohydrates" (Feb. 26, 2009), concluded that reduced-calorie diets result in clinically meaningful weight loss regardless of which macronutrients (fat, protein and carbohydrates) they emphasize. Atkins Nutritionals, Inc. ("Atkins"), however, wishes to clarify that the...

2009-01-21 08:00:00

DENVER, Jan. 21 /PRNewswire/ -- Atkins(TM) Nutritionals, Inc. ("Atkins"), one of the best known weight-management brands, announced that none of its products or ingredients marketed under the Atkins Advantage, Day Break or Endulge brand names are affected in any way by the recent peanut butter recall directed by the Food and Drug Administration (FDA) due to salmonella contamination. Atkins does not source any of its peanut based products from any of the companies currently at the focus of...

2009-01-05 08:31:00

Atkins Enhances Marketing Campaign To Promote Newly Evolved Diet Actress Courtney Thorne-Smith Debuts as Brand Ambassador DENVER, Jan. 5 /PRNewswire/ -- Atkins(TM) Nutritionals Inc. ("Atkins"), with its market-leading, weight-management products, introduces a new multi-platform marketing campaign including national print, online advertisements and in-store marketing initiatives. The "Sweet. Sexy. Science." tagline educates consumers about the newly evolved and more lifestyle-friendly...


Word of the Day
call-note
  • The call or cry of a bird or other animal to its mate or its young.
'Call-note' is newer than 'bird-call,' which originally referred to 'an instrument for imitating the note of birds' but now also refers to 'the song or cry of a bird.'
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