Latest Atkins Nutritionals Inc. Stories

DENVER, Oct. 1 /PRNewswire/ -- Atkins Nutritionals Inc. ("Atkins(TM)"), with its market-leading, weight-management products, has introduced six new additions to its popular Advantage®, Day Break(TM) and Endulge(TM) product lines. Ranging from the Day Break Fruit Crumble Bar to the decadent Endulge Nutty Fudge Brownie, Atkins offers consumers better nutrition and enjoyment in every delicious bite. Products will be available online at Atkins.com and wherever Atkins products are sold...

DENVER, July 14 /PRNewswire/ -- Atkins Nutritionals, Inc. ("Atkins(TM)"), with its market-leading, weight-management shakes and snack bars, has introduced two breakthrough new products: a new All Purpose Baking Mix and Penne Pasta that has half the carbs of regular pasta. Both products are perfect for consumers following the Atkins Nutritional Approach or those looking to reduce the refined carbohydrates and sugars in their diets. Starting August 1, products will be available exclusively...

Showtime Networks Inc., Atkins, and American Public Media Create Customized Groups on Gather to Engage Audiences Online BOSTON, March 25 /PRNewswire/ -- Gather (www.gather.com), the social network with substance, announced that three of the country's top brands -- Showtime Networks Inc., Atkins, and American Public Media -- have created their own customized social networks on Gather, leveraging Gather's new free groups service. These brands join hundreds of other organizations -- from...

Atkins Snack Bars Now Available at Atkins.com and in Stores Nationwide  DENVER, March 2 /PRNewswire/ -- Atkins Nutritionals, Inc. ("Atkins"), with its market-leading, weight-management products, announced that your favorite Atkins(TM) bars are back! Atkins has moved quickly to replace those bars voluntarily recalled in the nationwide recall. New bars are now available for purchase at atkins.com and will be in retail stores across the country by mid-March....

Low-Carb Diets Included in Study Not Atkins Diet DENVER, Feb. 27 /PRNewswire/ -- A recent New England Journal of Medicine (NEJM) study titled "Comparison of Weight-Loss Diets with Different Compositions of Fat, Protein, and Carbohydrates" (Feb. 26, 2009), concluded that reduced-calorie diets result in clinically meaningful weight loss regardless of which macronutrients (fat, protein and carbohydrates) they emphasize. Atkins Nutritionals, Inc. ("Atkins"), however, wishes to clarify that...

DENVER, Jan. 21 /PRNewswire/ -- Atkins(TM) Nutritionals, Inc. ("Atkins"), one of the best known weight-management brands, announced that none of its products or ingredients marketed under the Atkins Advantage, Day Break or Endulge brand names are affected in any way by the recent peanut butter recall directed by the Food and Drug Administration (FDA) due to salmonella contamination. Atkins does not source any of its peanut based products from any of the companies currently at the focus of...

Atkins Enhances Marketing Campaign To Promote Newly Evolved Diet Actress Courtney Thorne-Smith Debuts as Brand Ambassador DENVER, Jan. 5 /PRNewswire/ -- Atkins(TM) Nutritionals Inc. ("Atkins"), with its market-leading, weight-management products, introduces a new multi-platform marketing campaign including national print, online advertisements and in-store marketing initiatives. The "Sweet. Sexy. Science." tagline educates consumers about the newly evolved and more lifestyle-friendly...

By Nichola Groom LOS ANGELES (Reuters) - The company behind the Atkins Diet, standard bearer for the low-carbohydrate diet craze that put some bakeries and pasta makers out of business in its heyday, has itself filed for bankruptcy as U.S. consumers have tired of the once-sizzling fad. Atkins Nutritionals Inc., which filed for Chapter 11 bankruptcy on Sunday in New York bankruptcy court, said there was still a bright future for the company in weight loss. It plans to pare back its operations...

CHICAGO (Reuters) -- Atkins Nutritionals Inc., the company behind the low-carbohydrate Atkins Diet craze, has filed for Chapter 11 bankruptcy protection, blaming slumping demand and increased competition.The company, which filed for bankruptcy on Sunday in the U.S. Bankruptcy Court in New York, said there was still a bright future in weight loss and nutrition and it would focus on nutrition bars and shakes.The Atkins diet, based on the research of Dr. Robert Atkins, promotes eating protein...

'Net Atkins Count' to replace 'net carbs'HealthDay News -- Carbohydrate-counting dieters who use Atkins products will soon see a new term on the label. Instead of net carbs, it will now be "net Atkins count."That's a scientifically verified version of net carbs, according to Colette Heimowitz, vice president of education and research for Atkins Nutritionals, Inc., in New York City.But at least one nutrition expert, the American Dietetic Association's Lona Sandon, says that only the...