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Latest Attention Stories

2014-03-05 08:25:48

Socratic Technologies' two-phase Super Bowl ad testing analyzed the performance of 53 individual commercials--with some surprises among the results SAN FRANCISCO, March 5, 2014 /PRNewswire/ -- Socratic Technologies announced today the results of its comprehensive testing of 53 individual Super Bowl commercials. This two-phase testing measures immediate impact of the commercials' engagement, appeal and persuasiveness, and also tracks the residual effects of advertisements approximately 10 days...

Research Maze Projects Images On The Floor
2014-02-27 15:23:13

Brown University A rodent in a maze is a staple — even a stereotype — of experimental psychology research. But the maze in the lab of Rebecca Burwell, professor of cognitive, linguistic, and psychological sciences at Brown University, is not your grandfather's apparatus. In a new video article published in the Journal of Visualized Experiments, Burwell's research group demonstrates in full detail how the maze can be used to perform automated visual cognitive research tasks with great...

Older Fathers Linked To Higher Risk Of Cognitive, Behavioral Issues In Their Offspring
2014-02-27 10:40:25

Brett Smith for redOrbit.com - Your Universe Online A large new study conducted by a team of American and Swedish researchers has found a connection between paternal age and the risk of a child developing cognitive or behavioral problems. The finding is particularly alarming considering the recent trend of couples putting off raising a family to pursue their careers or other interests. "We were shocked by the findings," said study author Brian D'Onofrio, an associate professor of...

Acetaminophen Use During Pregnancy Increases ADHD Risk: Study
2014-02-25 10:01:40

Brett Smith for redOrbit.com - Your Universe Online Pregnant women go through a wide range of pains throughout their pregnancy and to relieve their discomfort many of them have turned to the pain reliever acetaminophen, which has been on the market since the 1950s. Now, a new study from an international team of researchers has found a link between a mother’s acetaminophen use during pregnancy and increased risk for her child developing attention-deficit/hyperactivity disorder (ADHD)...

2014-02-24 08:29:59

PHILADELPHIA, Feb. 24, 2014 /PRNewswire/ -- While Adam Levine is recognized as the lead singer of Maroon 5 and one of four coaches on NBC's The Voice, he is also known for encouraging adults to own their Attention-Deficit/Hyperactivity Disorder (ADHD). Today, Adam helped kick off the latest installment of the "Own It" campaign, an initiative to help motivate other adults with ADHD, by sharing his own personal story. The "Own It" initiative aims to motivate adults who were previously...

2014-02-21 23:23:15

C8 Sciences shares overview of its scientifically-proven ACTIVATE cross-training system with school leaders in a free one-on-one webinar designed to improve student attention, working memory and related cognitive skills. New Haven, CT (PRWEB) February 21, 2014 Connecticut-based C8 Sciences, developer and marketer of a sophisticated brain cross-training program known as ACTIVATE™ and which was developed by Yale neuroscientists, recently announced its intention to share the overview of...

2014-02-04 08:36:38

CORAL SPRINGS, Florida, February 4, 2014 /PRNewswire/ -- Market Briefing for leading pharma advancers along with clinical data reveals biotech company is on the verge of fulfilling glaring market need: Amarantus Bioscience Holdings, Inc. (OTCQB: AMBS), Pfizer Inc. (NYSE: PFE), IntelliPharmaCeutics International Inc. (NASDAQ: IPCI), Alcobra Ltd. (NASDAQ: ADHD), Horizon Pharma, Inc. (NASDAQ: HZNP) and Vanda Pharmaceuticals, Inc. (NASDAQ: VNDA) Amarantus Bioscience...

2014-02-04 08:35:43

SAN FRANCISCO, February 4, 2014 /PRNewswire/ -- - 36 out of 47 adult subjects (77%) completed the double-blind placebo controlled, multiple dose, crossover study - Primary endpoint met as measured by change from baseline in ADHD-RS-IV score in 5mg (p=0.003) and 10mg (p=0.037) doses which were statistically significantly superior to placebo with approximately 25% greater efficacy compared to placebo -...

2014-01-30 23:21:01

A first-of-its-kind double-blind study shows “statistically robust improvements” in adult ADHD using a specialized multivitamin-mineral treatment. Raymond, Alberta, Canada (PRWEB) January 30, 2014 Today, The British Journal of Psychiatry published impressive results from the first-ever double-blind study to test the effectiveness and safety of a multivitamin-mineral treatment for adult ADHD. In the 8-week study, New Zealand researchers measured “statistically robust improvements”...

2014-01-30 11:03:12

New research from Karolinska Institutet in Sweden shows that medication used to treat ADHD in adult men can save lives on the road. According to a large registry study, which is now being published in the scientific journal JAMA Psychiatry, up to half of the transport accidents involving men with ADHD could be avoided if the men were taking medication for their condition. The researchers have studied 17,000 individuals with ADHD over a period of four years (2006-2009) using various...


Word of the Day
grass-comber
  • A landsman who is making his first voyage at sea; a novice who enters naval service from rural life.
According to the OED, a grass-comber is also 'a sailor's term for one who has been a farm-labourer.'