Latest Attitude Stories

The Digitale.XY2 agency strengthens its leadership position in digital marketing in the interior of Sao Paulo state and gains efficiency by merging its operations with Attitude's Sao Paulo office SAO PAULO, April 25, 2013 /PRNewswire/ -- Digitale.XY2 (www.digitale.com.br), the largest full service digital marketing agency in the interior of Sao Paulo state, and Attitude Digital (www.attitude-digital.com), the digital holding company of the Attitude Group, announced today the merger...

Attitude-Digital, the digital arm of Attitude Group, the third largest corporate communications group in Latin America, is preparing to expand through mergers and licensing/franchising agreements. SAO PAULO, March 28, 2013 /PRNewswire/ -- Attitude-Digital, the Attitude Group's digital arm, has completed its initial structuring with the integration of the companies Pixit, Tino Comunicacao and Media Interactive. The agency is now accelerating its non-organic growth through attracting...

Jedidiah Becker for redOrbit.com – Your Universe Online Putting aside pop-psychology adages that claim the contrary, simply confronting our fears isn’t always the most effective way of defeating them. Instead, researchers now say that to gain lasting freedom from our deep-seated phobias, we have to change our attitudes towards the objects and experiences in which those fears are rooted. A team of Ohio State University psychologists recently found that among two groups of people who...

redOrbit Staff & Wire Reports - Your Universe Online In addition to making individuals more outgoing or sociable, extraversion also makes people more likely to favor immediate rewards over delayed gratification – even if waiting means that the ultimate reward will be larger, according to the results of a new study presented late last week. University of Minnesota researcher Colin DeYoung and colleagues recruited subjects to better understand how being an extravert or an introvert...

Voters' racial attitudes can influence candidate preference, sometimes unconsciously Voters' racial attitudes, both conscious and unconscious, may be a significant factor in this year's U.S. presidential election, particularly since whites tend to prefer people of their own race, according to research presented at the 120th Annual Convention of the American Psychological Association. "People may not even be aware that they have certain racial attitudes and that could be why, even with...

Photographs of children with Down syndrome elicit less positive attitudes than photographs of typically developing children do, reports new research published Apr. 4 in the open access journal PLoS ONE. This effect was strongest for photographs of children with features that are "strongly typical" of Down syndrome, and somewhat weaker for images that were more "weakly typical." Although photographs of children with Down syndrome are typically viewed as more positive ("friendly" and...

SANTA BARBARA, Calif., Jan. 17, 2012 /PRNewswire/ -- A research study by SmogFarm demonstrates that its new information processing system can use processed data from Twitter(TM) to predict the results of The Gallup Organization(TM) mood index one day in advance of index data posting. "Our emotions tracking system provides a method for producing a mood index very similar to Gallup's but more quickly, reliably and for a fraction of the cost," said James Crane-Baker, co-founder of...

New methodology suggests mate preferences hover just outside of conscious awareness Stating that you don't care if you land a partner who is "hot" or "sexy" is relatively commonplace. But what people say they want and what they actually want are often two very different things when it comes to romantic attraction. However, a new methodology that measures people's implicit, split-second responses gets around this problem. Research from Northwestern University and Texas A&M University...

SHELBYVILLE, Ky., Dec. 29, 2011 /PRNewswire-iReach/ -- Like Justitia who is often depicted holding a set of scales typically suspended from her left hand, human beings are a dynamic combination of biological, psychological and sociological (bio-psycho-social) factors whose healthy emotional and physical existence depends on balance. If more weight is given to any one side of the scale, imbalance on all sides will likely occur. (Photo:...

MOUNT LAUREL, N.J., Oct. 5, 2011 /PRNewswire/ -- ImpactRx, the pioneer in measuring the impact of promotion on physician prescribing behavior, announced today the launch of TabletImpact, a solution offering from the Company's Consulting Analytics practice. TabletImpact provides unique insight into the execution and impact of details and messages delivered via tablets enabling brand teams to optimally design, and measure the execution and effectiveness of, their tablet detailing and...