Latest Audience measurement Stories
First Syndicated Product to Provide a Single, Unduplicated Measure of Video Viewing Across Desktop, Smartphone, Tablet and OTT Devices RESTON, Va., Jan.
New centralized dashboard offers advertisers more transparency into brand lift and advanced campaign performance SAN FRANCISCO, Jan.
--Rentrak Will Leverage Kantar Shopcom's Purchase Transaction Information from Loyalty Cards, Credit Cards and Debit Cards-- PORTLAND, Ore., Jan.
LONDON, December 17, 2014 /PRNewswire/ -- - Latest deal cements Kantar Media's position as market leader in Television Audience Measurement in
NEW YORK, Dec.
Bulzi Media has announced today that advertisers can place ads on Bulzi Media’s audience-addressable Digital Out-of-Home (DOOH) network through the DOmedia buying and selling platform.
Enhances programmatic video and display campaign performance metrics NEW YORK, Dec.
- TV Industry Now Has One Massive and Passive Measurement Service - PORTLAND, Ore., Dec.
Report Identifies Opportunities and Challenges for Advertising and Media Executives NEW YORK, Oct.
PORTLAND, Ore., Oct.
- An imitative word; an onomatopoetic word.