Latest Audience measurement Stories
Report Identifies Opportunities and Challenges for Advertising and Media Executives NEW YORK, Oct.
PORTLAND, Ore., Oct.
LONDON, October 16, 2014 /PRNewswire/ -- - Acquisition will enrich the organisation's technology capabilities - Further evidence of Kantar Media's
Nielsen to deliver IAB Australia's new digital measurement blueprint NEW YORK, Oct.
--Industry Now Has One Massive and Passive Data Service-- PORTLAND, Ore., Oct.
LONDON, October 3, 2014 /PRNewswire/ -- Kantar Media, a world leader in audience measurement, today unveiled the UK's official Twitter metric for measuring Twitter TV audience
Campaign Leads to Nearly 25% Tune-in and Time Spent Lifts for a Major TV Network. NEW YORK, Oct.
LONDON, September 25, 2014 /PRNewswire/ -- - Analyses 110m Tweets over 12 months in UK's biggest study of TV and Twitter - Identifies Social
Expanded Digital Ad Targeting Now Includes Rentrak Set Top Box Data and TV Tune-In Measurement from Digital Campaigns IRVINE, Calif., Sept.
Starcom MediaVest is the first user of Nielsen's in-app mobile ad audience measurement through TubeMogul's video buying software EMERYVILLE, Calif., Sept.
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