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Latest Audience measurement Stories

2014-08-18 08:25:53

Adds nearly 1 million new cable set-top-box households CINCINNATI and DULLES, Va., Aug. 18, 2014 /PRNewswire/ -- Nielsen Catalina Solutions (NCS), the leader in helping consumer packaged goods (CPG) advertisers improve return on advertising spend by linking what consumers watch with what they buy, announced an agreement with FourthWall Media®, the largest independent source of cable set-top box data. With access to FourthWall Media's anonymous TV viewing data, Nielsen Catalina...

2014-08-13 08:25:44

PORTLAND, Ore., Aug. 13, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a TV contract with Willow TV, the leader in live cricket broadcasts across North America. Willow TV will use Rentrak's industry-leading TV ratings currency to gain insights about audience viewing patterns and for posting advertising campaigns. "Rentrak's granular measurement allows us to provide stable and predictable measurement to meet...

2014-08-06 12:26:48

With Audience Interests, Quantcast Measure becomes the first free measurement tool to provide mobile app publishers with detailed insight into their audience's Web browsing behavior. SAN FRANCISCO, Aug. 6, 2014 /PRNewswire/ -- Quantcast, a technology company that specializes in real-time advertising and audience measurement, announced today the launch of the new Audience Interests report in Quantcast Measure, providing publishers the ability to go beyond demographics in understanding...

2014-07-29 04:21:47

LONDON, July 29, 2014 /PRNewswire/ -- PMT, the TV audience measurement steering committee in Slovakia (with members from RTVS, TV Markiza, TV JOJ, TA3 and the Association of Media Agencies) has renewed its contract with Kantar Media for the provision of TV audience measurement. TNS, part of the Kantar Media network, will manage the current service until 2021 and continues Kantar Media's presence in measuring television audiences in this country since 2004. (Logo:...

2014-07-23 04:21:13

NUREMBERG, Germany, July 23, 2014 /PRNewswire/ -- GfK has won a tender with Morocco's joint industry committee, CIAUMED, to deliver an electronic TV audience measurement (TAM) service in Morocco. Morocco is well known in the MEA region for its expertise in TAM and is the first country in North Africa, and the second in the whole continent, to operate an electronic TAM system. On top of this, GfK has also been awarded a 3-year extension on its current radio audience measure...

2014-07-14 12:24:44

ALEXANDRIA, Va., July 14, 2014 /PRNewswire/ -- Targeted Victory, a leader in online advertising and integrated data management for political candidates, today announced a partnership with NCC Media, a leader in cable media placement across digital and television mediums. Through this partnership, Targeted Victory will combine cable media placement data from NCC Media with Rentrak television ratings information based on its massive and passive TV measurement footprint to create...

2014-07-11 08:23:28

Southern California's Legendary Radio Station KDAY hits new ratings and cume levels, as it grows stronger in Nielsen's Quarterly Ratings Confirming its Unique Appeal LOS ANGELES, July 11, 2014 /PRNewswire/ -- KDAY 93.5 FM, Southern California's original hip-hop and R&B radio station, and the first Radio Station of Meruelo Media, Southern California's leading minority-owned media group, announced today that it reached its highest Quarterly cume and AQH share ratings in two years for the...

2014-07-10 08:25:34

LONDON, July 10, 2014 /PRNewswire/ -- Latest win reinforces Kantar Media's leadership in the field of hybrid techniques for audience measurement Stichting KijkOnderzoek (SKO) the industry body responsible for the reporting and monitoring of viewing behaviour in the Netherlands has awarded Kantar Media and TNS NIPO a four year contract for the provision of cross platform ratings. This new service, the first of its kind, will begin delivering online ratings for programme...

2014-06-27 23:05:21

PADS4 Software now includes Quividi’s Automated Audience Measurement data provider Eindhoven, Netherlands (PRWEB) June 27, 2014 Net Display Systems (NDS) has announced that the latest update of their out-of-the-box PADS4 digital signage software includes the Quividi Automated Audience Measurement data provider. This update empowers thousands of PADS4 users to connect with the most deployed platform for audience measurement into their current signage network. “We are thrilled to have...

2014-06-27 08:23:38

Matching Household Level TV Viewing Data Increases Political Ad Intelligence DULLES, Va. and ALEXANDRIA, Va., June 27, 2014 /PRNewswire/ -- Smart Media Group (SMG), a leading political media planning, buying and communications agency and FourthWall Media®, the largest independent source of cable set-top box viewing data announced today a licensing agreement that will provide second-by-second television viewing data to SMG. This viewing data will allow SMG to match specific voter...


Word of the Day
cock-a-hoop
  • Exultant; jubilant; triumphant; on the high horse.
  • Tipsy; slightly intoxicated.
This word may come from the phrase 'to set cock on hoop,' or 'to drink festively.' Its origin otherwise is unclear. A theory, according to the Word Detective, is that it's a 'transliteration of the French phrase 'coq a huppe,' meaning a rooster displaying its crest ('huppe') in a pose of proud defiance.' Therefore, 'cock-a-hoop' would 'liken a drunken man to a boastful and aggressive rooster.'
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