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Latest Audience measurement Stories

2014-10-03 08:22:27

LONDON, October 3, 2014 /PRNewswire/ -- Kantar Media, a world leader in audience measurement, today unveiled the UK's official Twitter metric for measuring Twitter TV audience

2014-10-01 08:28:52

Campaign Leads to Nearly 25% Tune-in and Time Spent Lifts for a Major TV Network. NEW YORK, Oct.

2014-09-25 08:23:53

LONDON, September 25, 2014 /PRNewswire/ -- - Analyses 110m Tweets over 12 months in UK's biggest study of TV and Twitter - Identifies Social

2014-09-11 12:25:17

Expanded Digital Ad Targeting Now Includes Rentrak Set Top Box Data and TV Tune-In Measurement from Digital Campaigns IRVINE, Calif., Sept.

2014-09-05 12:22:40

Starcom MediaVest is the first user of Nielsen's in-app mobile ad audience measurement through TubeMogul's video buying software EMERYVILLE, Calif., Sept.

2014-08-18 08:25:53

Adds nearly 1 million new cable set-top-box households CINCINNATI and DULLES, Va., Aug.

2014-08-13 08:25:44

PORTLAND, Ore., Aug.

2014-08-06 12:26:48

With Audience Interests, Quantcast Measure becomes the first free measurement tool to provide mobile app publishers with detailed insight into their audience's Web browsing behavior. SAN

2014-07-29 04:21:47

LONDON, July 29, 2014 /PRNewswire/ -- PMT, the TV audience measurement steering committee in Slovakia (with members from RTVS, TV Markiza, TV JOJ, TA3 and the Association

2014-07-23 04:21:13

NUREMBERG, Germany, July 23, 2014 /PRNewswire/ -- GfK has won a tender with Morocco's joint industry committee, CIAUMED, to deliver an electronic TV audience measurement


Word of the Day
aphotic
  • Having no light.
  • Of or relating to the region of a body of water that is not reached by sunlight and in which photosynthesis is unable to occur.
The word 'aphotic' comes from Greek roots meaning 'without' and 'light'.
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