Latest Audience measurement Stories
LONDON, October 3, 2014 /PRNewswire/ -- Kantar Media, a world leader in audience measurement, today unveiled the UK's official Twitter metric for measuring Twitter TV audience
Campaign Leads to Nearly 25% Tune-in and Time Spent Lifts for a Major TV Network. NEW YORK, Oct.
LONDON, September 25, 2014 /PRNewswire/ -- - Analyses 110m Tweets over 12 months in UK's biggest study of TV and Twitter - Identifies Social
Expanded Digital Ad Targeting Now Includes Rentrak Set Top Box Data and TV Tune-In Measurement from Digital Campaigns IRVINE, Calif., Sept.
Starcom MediaVest is the first user of Nielsen's in-app mobile ad audience measurement through TubeMogul's video buying software EMERYVILLE, Calif., Sept.
Adds nearly 1 million new cable set-top-box households CINCINNATI and DULLES, Va., Aug.
PORTLAND, Ore., Aug.
With Audience Interests, Quantcast Measure becomes the first free measurement tool to provide mobile app publishers with detailed insight into their audience's Web browsing behavior. SAN
LONDON, July 29, 2014 /PRNewswire/ -- PMT, the TV audience measurement steering committee in Slovakia (with members from RTVS, TV Markiza, TV JOJ, TA3 and the Association
NUREMBERG, Germany, July 23, 2014 /PRNewswire/ -- GfK has won a tender with Morocco's joint industry committee, CIAUMED, to deliver an electronic TV audience measurement
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