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Latest Audience measurement Stories

2014-05-28 12:26:00

What Rentrak has done for broadcast political campaigns utilizing its television viewing audience, it is now poised to execute in the current digital election cycle. ALEXANDRIA, Va., May 28, 2014 /PRNewswire/ -- Targeted Victory is proud to announce that for the first time ever it has contracted with Rentrak to layer Rentrak TV voter viewing information into Targeted Victory's voter data segments in Audience Exchange. Rentrak has recently helped broadcast political campaigns by...

2014-04-23 08:41:25

Integrated audience measurement data enhances end-to-end campaign workflow; enables advertisers to maximize in-target delivery and validate performance at no cost SAN FRANCISCO and NEW YORK, April 23, 2014 /PRNewswire/ -- BrightRoll, the only independent and unified programmatic video advertising platform, today announced agreements with comScore and Nielsen to bring sophisticated measurement tools and insights to the digital video advertising industry. Integrated into the BrightRoll...

2014-04-23 08:39:09

Reveal 3.0 Monitors All Television Viewing With Second-by-Second Measurement and Next-Day Reporting DULLES, Va., April 23, 2014 /PRNewswire/ -- FourthWall Media® a leading provider of cable platform technology and the largest independent source of set-top box viewing data, announced today the availability of Reveal 3.0, a major advancement in reporting on television viewership data down to the second. Reveal 3.0 is being made commercially available through FourthWall's MassiveData®...

2014-04-16 23:06:02

New Initiative Aggregates and Publishes Available Programmatic Inventory on the SRDS Media Planning Platform New York, NY (PRWEB) April 16, 2014 Kantar Media launches a U.S. programmatic initiative that aggregates, standardizes and integrates the availability of programmatic digital ad inventory into the SRDS.com planning platform. Specifically, Kantar Media will publish programmatic guaranteed-direct and private marketplace inventory from various third-party buy-channels, such as SSPs...

2014-04-14 12:27:37

--Civis Will Use Rentrak's TV Ratings to Advance Local TV Strategies-- PORTLAND, Ore., April 14, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced an agreement with Civis Analytics to provide insights into corporate and political advertising campaigns by integrating Civis' predictive targeting with Rentrak's local television viewing ratings. The integration of Civis' custom segments with Rentrak's TV currency...

2014-04-08 08:26:40

--New Report From Over 111 Million Televisions Finds That 66% of Broadcast Primetime Viewing Happens After Third Day of Its Original Airing-- PORTLAND, Ore., April 8, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced the release of the latest Rentrak State of VOD Report. The new report, which includes five years of video-on-demand (VOD) analysis from Rentrak's OnDemand measurement service, shows that the total time spent...

2014-04-04 23:34:06

Deezer Will Participate in AdWave, AdsWizz’s Global Audio Ad Exchange San Mateo, CA and Las Vegas, NV (PRWEB) April 03, 2014 The leading music-subscription service outside the United States just inked a deal with AdsWizz, a leading technology provider of advertising solutions for the digital radio and audio industries, so it can easily and efficiently monetize its growing global audience. In advance of the upcoming RAIN Summit West and NAB Show® in Las Vegas, AdsWizz announced...

2014-04-03 12:27:01

Acquisition Complements Company's Entertainment Data Business, Positions Zap2it as a Premier Destination for TV Fans and Hollywood Insiders PALO ALTO, Calif., April 3, 2014 /PRNewswire/ -- Tribune Digital Ventures, the technology and innovation arm of Tribune Company, today announced it has agreed to acquire TV by the Numbers, a leading research and editorial resource dedicated to the analysis of TV ratings data and network programming news from Hollywood. Terms of the transaction...

2014-04-02 08:26:34

LONDON, April 2, 2014 /PRNewswire/ -- Acquisition will enrich the company's social TV capabilities for the benefit of Media Researchers across the world Kantar Media, a world leader in audience research today announced the acquisition of The Data Republic, a specialist social TV analytics agency. The acquisition will build on the company's activities in audience measurement and insight in over 60 markets. (Logo:...

2014-03-31 23:35:37

The leading provider of digital signage solutions teams with Quividi to deliver enhanced audience information to network operators. Montreal, Canada (PRWEB) March 31, 2014 BroadSign International, LLC has announced that an upcoming upgrade to its cloud-based digital signage software, BroadSign X 10.3, includes integration with Quividi’s audience measurement platform. Quividi is the most deployed measurement solution in the digital signage market and is a fitting addition to...


Word of the Day
call-note
  • The call or cry of a bird or other animal to its mate or its young.
'Call-note' is newer than 'bird-call,' which originally referred to 'an instrument for imitating the note of birds' but now also refers to 'the song or cry of a bird.'
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