Latest Audience measurement Stories
Bulzi Media has announced today that advertisers can place ads on Bulzi Media’s audience-addressable Digital Out-of-Home (DOOH) network through the DOmedia buying and selling platform.
Enhances programmatic video and display campaign performance metrics NEW YORK, Dec.
- TV Industry Now Has One Massive and Passive Measurement Service - PORTLAND, Ore., Dec.
Report Identifies Opportunities and Challenges for Advertising and Media Executives NEW YORK, Oct.
PORTLAND, Ore., Oct.
LONDON, October 16, 2014 /PRNewswire/ -- - Acquisition will enrich the organisation's technology capabilities - Further evidence of Kantar Media's
Nielsen to deliver IAB Australia's new digital measurement blueprint NEW YORK, Oct.
--Industry Now Has One Massive and Passive Data Service-- PORTLAND, Ore., Oct.
LONDON, October 3, 2014 /PRNewswire/ -- Kantar Media, a world leader in audience measurement, today unveiled the UK's official Twitter metric for measuring Twitter TV audience
Campaign Leads to Nearly 25% Tune-in and Time Spent Lifts for a Major TV Network. NEW YORK, Oct.
- A morbid dread of being buried alive. Also spelled 'taphiphobia'.