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Latest Audience measurement Stories

2014-06-27 23:05:21

PADS4 Software now includes Quividi’s Automated Audience Measurement data provider Eindhoven, Netherlands (PRWEB) June 27, 2014 Net Display Systems (NDS) has announced that the latest update of their out-of-the-box PADS4 digital signage software includes the Quividi Automated Audience Measurement data provider. This update empowers thousands of PADS4 users to connect with the most deployed platform for audience measurement into their current signage network. “We are thrilled to have...

2014-06-27 08:23:38

Matching Household Level TV Viewing Data Increases Political Ad Intelligence DULLES, Va. and ALEXANDRIA, Va., June 27, 2014 /PRNewswire/ -- Smart Media Group (SMG), a leading political media planning, buying and communications agency and FourthWall Media®, the largest independent source of cable set-top box viewing data announced today a licensing agreement that will provide second-by-second television viewing data to SMG. This viewing data will allow SMG to match specific voter...

2014-06-25 16:25:02

Puts Patent for Surfacing Video Based on Social Aggregation to Work NEW YORK, June 25, 2014 /PRNewswire/ -- VideoNuze - Beachfront Media, the video technology company, has launched TruTraffic, a toolset to help video advertisers and publishers provide unprecedented transparency surrounding video engagement, authentic viewership and advertising performance. The company plans to utilize its patented social search technology, in use since 2007*, to rank videos based on hundreds of...

2014-06-18 12:28:42

Streaming gaining on traditional TV viewership modes as a preferred way of watching, particularly among Millennials NEW YORK, June 18, 2014 /PRNewswire/ -- Do you still call it "watching TV" when you're not actually using a TV to do it? That's a question that may be coming up more and more today, given the increasing use of streaming as a viewership option. While over three-fourths of U.S. adults (77%) say they regularly watch television shows via either cable (55%) or satellite TV (23%),...

2014-06-17 20:23:36

PORTLAND, Ore., June 17, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced it has redefined the terms for its national and local television measurement services. Rentrak previously referred to its national and local TV measurement services as "census-like." In the future, after consultation with the Media Rating Council, which asked Rentrak to eliminate the phrase "census-like," we will call these services...

2014-06-04 08:26:32

SHELTON, Conn., June 4, 2014 /PRNewswire/ -- Brazil is seen as the runaway favorite to win the 2014 FIFA World Cup(TM) scheduled to begin on June 12 according to an international survey conducted by SSI. In fact, 53 percent of those planning to watch the matches believe fourth-ranked Brazil has the best chance of winning against Spain, Germany and Portugal, ranked first, second and third, respectively. Two-thirds of Brazilians say they are not ready to host the event and are worried...

2014-06-03 08:26:44

Fourth annual survey with Kantar Sport and SportBusiness Group validates the growth of cross-platform fan engagement NEW YORK, June 3, 2014 /PRNewswire/ -- Sporting News Media, a PERFORM Group company and one of the leading digital sports brands in the US, which owns SportingNews.com, the Sporting News (SN) ePlayer and the US edition of Goal.com, has today released the fourth annual survey into US sports media consumption. The US Know the Fan Report 2014, produced in conjunction with...

2014-05-28 12:26:00

What Rentrak has done for broadcast political campaigns utilizing its television viewing audience, it is now poised to execute in the current digital election cycle. ALEXANDRIA, Va., May 28, 2014 /PRNewswire/ -- Targeted Victory is proud to announce that for the first time ever it has contracted with Rentrak to layer Rentrak TV voter viewing information into Targeted Victory's voter data segments in Audience Exchange. Rentrak has recently helped broadcast political campaigns by...

2014-04-23 08:41:25

Integrated audience measurement data enhances end-to-end campaign workflow; enables advertisers to maximize in-target delivery and validate performance at no cost SAN FRANCISCO and NEW YORK, April 23, 2014 /PRNewswire/ -- BrightRoll, the only independent and unified programmatic video advertising platform, today announced agreements with comScore and Nielsen to bring sophisticated measurement tools and insights to the digital video advertising industry. Integrated into the BrightRoll...

2014-04-23 08:39:09

Reveal 3.0 Monitors All Television Viewing With Second-by-Second Measurement and Next-Day Reporting DULLES, Va., April 23, 2014 /PRNewswire/ -- FourthWall Media® a leading provider of cable platform technology and the largest independent source of set-top box viewing data, announced today the availability of Reveal 3.0, a major advancement in reporting on television viewership data down to the second. Reveal 3.0 is being made commercially available through FourthWall's MassiveData®...


Word of the Day
vermicular
  • Like a worm in form or movement; vermiform; tortuous or sinuous; also, writhing or wriggling.
  • Like the track or trace of a worm; appearing as if worm-eaten; vermiculate.
  • Marked with fine, close-set, wavy or tortuous lines of color; vermiculated.
  • A form of rusticated masonry which is so wrought as to appear thickly indented with worm-tracks.
This word ultimately comes from the Latin 'vermis,' worm.
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