Latest Audience measurement Stories
-New Agreement Will Allow GSN More Efficient Advertising Buys for Its TV Advertising Clients- PORTLAND, Ore., March 16, 2015 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely
NEW YORK, March 4, 2015 /PRNewswire/ -- Nielsen today announced that it has completed its acquisition of eXelate, a leading provider of data and technology to facilitate the buying and selling
265 screens are now running in Hispanic restaurants across the nation. Miami, Florida (PRWEB) February 24, 2015 Admirable LLC, the nation’s largest
Partnership Streamlines Mobile App Measurement to Help Mobile App Publishers Attract Ad Dollars RESTON, Va., Feb. 19, 2015 /PRNewswire/ -- comScore, Inc.
Kantar Parent WPP Takes Equity Stake in comScore RESTON, Va., and LONDON, Feb.
PORTLAND, Ore., Feb. 12, 2015 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a TV ratings contract with Tennis Channel.
PORTLAND, Ore., Feb.
First Syndicated Product to Provide a Single, Unduplicated Measure of Video Viewing Across Desktop, Smartphone, Tablet and OTT Devices RESTON, Va., Jan.
New centralized dashboard offers advertisers more transparency into brand lift and advanced campaign performance SAN FRANCISCO, Jan.
--Rentrak Will Leverage Kantar Shopcom's Purchase Transaction Information from Loyalty Cards, Credit Cards and Debit Cards-- PORTLAND, Ore., Jan.
- The analysis of literature, focusing on the words and grammar to the exclusion of context or literary merit.