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Latest Audience measurement Stories

2014-04-08 08:26:40

--New Report From Over 111 Million Televisions Finds That 66% of Broadcast Primetime Viewing Happens After Third Day of Its Original Airing-- PORTLAND, Ore., April 8, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced the release of the latest Rentrak State of VOD Report. The new report, which includes five years of video-on-demand (VOD) analysis from Rentrak's OnDemand measurement service, shows that the total time spent...

2014-04-04 23:34:06

Deezer Will Participate in AdWave, AdsWizz’s Global Audio Ad Exchange San Mateo, CA and Las Vegas, NV (PRWEB) April 03, 2014 The leading music-subscription service outside the United States just inked a deal with AdsWizz, a leading technology provider of advertising solutions for the digital radio and audio industries, so it can easily and efficiently monetize its growing global audience. In advance of the upcoming RAIN Summit West and NAB Show® in Las Vegas, AdsWizz announced...

2014-04-03 12:27:01

Acquisition Complements Company's Entertainment Data Business, Positions Zap2it as a Premier Destination for TV Fans and Hollywood Insiders PALO ALTO, Calif., April 3, 2014 /PRNewswire/ -- Tribune Digital Ventures, the technology and innovation arm of Tribune Company, today announced it has agreed to acquire TV by the Numbers, a leading research and editorial resource dedicated to the analysis of TV ratings data and network programming news from Hollywood. Terms of the transaction...

2014-04-02 08:26:34

LONDON, April 2, 2014 /PRNewswire/ -- Acquisition will enrich the company's social TV capabilities for the benefit of Media Researchers across the world Kantar Media, a world leader in audience research today announced the acquisition of The Data Republic, a specialist social TV analytics agency. The acquisition will build on the company's activities in audience measurement and insight in over 60 markets. (Logo:...

2014-03-31 23:35:37

The leading provider of digital signage solutions teams with Quividi to deliver enhanced audience information to network operators. Montreal, Canada (PRWEB) March 31, 2014 BroadSign International, LLC has announced that an upcoming upgrade to its cloud-based digital signage software, BroadSign X 10.3, includes integration with Quividi’s audience measurement platform. Quividi is the most deployed measurement solution in the digital signage market and is a fitting addition to...

2014-03-26 08:24:50

--Bonten Media Goes All-in with Rentrak by Adding Local TV Ratings Across Its 13 Television Stations in Eight Markets-- PORTLAND, Ore., March 26, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a long-term, group-wide, local TV ratings expansion with Bonten Media across their 13 stations in eight markets. "We started working with Rentrak a few years ago in Tri-Cities, TN/VA and have learned to appreciate the...

2014-03-24 12:26:08

Social Media Twice as Effective in Attracting Viewers to New vs. Existing Shows NEW YORK, March 24, 2014 /PRNewswire/ -- One of every six times a viewer is watching primetime TV, that viewer also is using social media, according to a Council for Research Excellence (CRE) study. About half of social media activity while users are watching TV relates to the TV programming. Social media appeared twice as effective for attracting viewers to new shows (6.8%) as returning shows (3.3%). Social...

2014-03-11 08:24:46

--Partnership Will Link i360's Voter Segments to Rentrak's Ratings to Lead to the Development of More Effective Campaign Strategies-- PORTLAND, Ore., March 11, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a partnership with i360, the leading data and technology resource for the pro-free-market political and advocacy community, to provide insights into political audiences by integrating 18 segments of actual...

2014-03-03 12:25:57

Former Nielsen Executive Takes Role on April 1 ARLINGTON HEIGHTS, Ill., March 3, 2014 /PRNewswire-USNewswire/ -- The Alliance for Audited Media has named Tom Drouillard as its CEO, president, and managing director. Drouillard will begin his new role April 1 following current AAM President Mike Lavery's retirement on March 31. http://photos.prnewswire.com/prnvar/20140303/DC75524 Drouillard, 53, brings more than 25 years of media and marketing experience from many organizations...

2014-03-03 08:26:57

LONDON, March 3, 2014 /PRNewswire/ -- Baltic media market will benefit from new technology, increased panel size and enhanced processing systems to ensure future-proof audience measurement TNS Baltic, part of the Kantar Media network and the leader in market research in the Baltic countries has announced a series of plans to enhance the existing Television Audience Measurement services in Estonia, Latvia and Lithuania over the next four years....


Word of the Day
cock-a-hoop
  • Exultant; jubilant; triumphant; on the high horse.
  • Tipsy; slightly intoxicated.
This word may come from the phrase 'to set cock on hoop,' or 'to drink festively.' Its origin otherwise is unclear. A theory, according to the Word Detective, is that it's a 'transliteration of the French phrase 'coq a huppe,' meaning a rooster displaying its crest ('huppe') in a pose of proud defiance.' Therefore, 'cock-a-hoop' would 'liken a drunken man to a boastful and aggressive rooster.'
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