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Latest Audience measurement Stories

2014-06-18 12:28:42

Streaming gaining on traditional TV viewership modes as a preferred way of watching, particularly among Millennials NEW YORK, June 18, 2014 /PRNewswire/ -- Do you still call it "watching TV" when you're not actually using a TV to do it? That's a question that may be coming up more and more today, given the increasing use of streaming as a viewership option. While over three-fourths of U.S. adults (77%) say they regularly watch television shows via either cable (55%) or satellite TV (23%),...

2014-06-17 20:23:36

PORTLAND, Ore., June 17, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced it has redefined the terms for its national and local television measurement services. Rentrak previously referred to its national and local TV measurement services as "census-like." In the future, after consultation with the Media Rating Council, which asked Rentrak to eliminate the phrase "census-like," we will call these services...

2014-06-04 08:26:32

SHELTON, Conn., June 4, 2014 /PRNewswire/ -- Brazil is seen as the runaway favorite to win the 2014 FIFA World Cup(TM) scheduled to begin on June 12 according to an international survey conducted by SSI. In fact, 53 percent of those planning to watch the matches believe fourth-ranked Brazil has the best chance of winning against Spain, Germany and Portugal, ranked first, second and third, respectively. Two-thirds of Brazilians say they are not ready to host the event and are worried...

2014-06-03 08:26:44

Fourth annual survey with Kantar Sport and SportBusiness Group validates the growth of cross-platform fan engagement NEW YORK, June 3, 2014 /PRNewswire/ -- Sporting News Media, a PERFORM Group company and one of the leading digital sports brands in the US, which owns SportingNews.com, the Sporting News (SN) ePlayer and the US edition of Goal.com, has today released the fourth annual survey into US sports media consumption. The US Know the Fan Report 2014, produced in conjunction with...

2014-05-28 12:26:00

What Rentrak has done for broadcast political campaigns utilizing its television viewing audience, it is now poised to execute in the current digital election cycle. ALEXANDRIA, Va., May 28, 2014 /PRNewswire/ -- Targeted Victory is proud to announce that for the first time ever it has contracted with Rentrak to layer Rentrak TV voter viewing information into Targeted Victory's voter data segments in Audience Exchange. Rentrak has recently helped broadcast political campaigns by...

2014-04-23 08:41:25

Integrated audience measurement data enhances end-to-end campaign workflow; enables advertisers to maximize in-target delivery and validate performance at no cost SAN FRANCISCO and NEW YORK, April 23, 2014 /PRNewswire/ -- BrightRoll, the only independent and unified programmatic video advertising platform, today announced agreements with comScore and Nielsen to bring sophisticated measurement tools and insights to the digital video advertising industry. Integrated into the BrightRoll...

2014-04-23 08:39:09

Reveal 3.0 Monitors All Television Viewing With Second-by-Second Measurement and Next-Day Reporting DULLES, Va., April 23, 2014 /PRNewswire/ -- FourthWall Media® a leading provider of cable platform technology and the largest independent source of set-top box viewing data, announced today the availability of Reveal 3.0, a major advancement in reporting on television viewership data down to the second. Reveal 3.0 is being made commercially available through FourthWall's MassiveData®...

2014-04-16 23:06:02

New Initiative Aggregates and Publishes Available Programmatic Inventory on the SRDS Media Planning Platform New York, NY (PRWEB) April 16, 2014 Kantar Media launches a U.S. programmatic initiative that aggregates, standardizes and integrates the availability of programmatic digital ad inventory into the SRDS.com planning platform. Specifically, Kantar Media will publish programmatic guaranteed-direct and private marketplace inventory from various third-party buy-channels, such as SSPs...

2014-04-14 12:27:37

--Civis Will Use Rentrak's TV Ratings to Advance Local TV Strategies-- PORTLAND, Ore., April 14, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced an agreement with Civis Analytics to provide insights into corporate and political advertising campaigns by integrating Civis' predictive targeting with Rentrak's local television viewing ratings. The integration of Civis' custom segments with Rentrak's TV currency...

2014-04-08 08:26:40

--New Report From Over 111 Million Televisions Finds That 66% of Broadcast Primetime Viewing Happens After Third Day of Its Original Airing-- PORTLAND, Ore., April 8, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced the release of the latest Rentrak State of VOD Report. The new report, which includes five years of video-on-demand (VOD) analysis from Rentrak's OnDemand measurement service, shows that the total time spent...


Word of the Day
bellycheer
  • Good cheer; viands.
  • To revel; to feast.
The word 'bellycheer' may come from 'belle cheer', "good cheer".
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