Quantcast

Latest Audience measurement Stories

2014-04-02 08:26:34

LONDON, April 2, 2014 /PRNewswire/ -- Acquisition will enrich the company's social TV capabilities for the benefit of Media Researchers across the world Kantar Media, a world leader in audience research today announced the acquisition of The Data Republic, a specialist social TV analytics agency. The acquisition will build on the company's activities in audience measurement and insight in over 60 markets. (Logo:...

2014-03-31 23:35:37

The leading provider of digital signage solutions teams with Quividi to deliver enhanced audience information to network operators. Montreal, Canada (PRWEB) March 31, 2014 BroadSign International, LLC has announced that an upcoming upgrade to its cloud-based digital signage software, BroadSign X 10.3, includes integration with Quividi’s audience measurement platform. Quividi is the most deployed measurement solution in the digital signage market and is a fitting addition to...

2014-03-26 08:24:50

--Bonten Media Goes All-in with Rentrak by Adding Local TV Ratings Across Its 13 Television Stations in Eight Markets-- PORTLAND, Ore., March 26, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a long-term, group-wide, local TV ratings expansion with Bonten Media across their 13 stations in eight markets. "We started working with Rentrak a few years ago in Tri-Cities, TN/VA and have learned to appreciate the...

2014-03-24 12:26:08

Social Media Twice as Effective in Attracting Viewers to New vs. Existing Shows NEW YORK, March 24, 2014 /PRNewswire/ -- One of every six times a viewer is watching primetime TV, that viewer also is using social media, according to a Council for Research Excellence (CRE) study. About half of social media activity while users are watching TV relates to the TV programming. Social media appeared twice as effective for attracting viewers to new shows (6.8%) as returning shows (3.3%). Social...

2014-03-11 08:24:46

--Partnership Will Link i360's Voter Segments to Rentrak's Ratings to Lead to the Development of More Effective Campaign Strategies-- PORTLAND, Ore., March 11, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a partnership with i360, the leading data and technology resource for the pro-free-market political and advocacy community, to provide insights into political audiences by integrating 18 segments of actual...

2014-03-03 12:25:57

Former Nielsen Executive Takes Role on April 1 ARLINGTON HEIGHTS, Ill., March 3, 2014 /PRNewswire-USNewswire/ -- The Alliance for Audited Media has named Tom Drouillard as its CEO, president, and managing director. Drouillard will begin his new role April 1 following current AAM President Mike Lavery's retirement on March 31. http://photos.prnewswire.com/prnvar/20140303/DC75524 Drouillard, 53, brings more than 25 years of media and marketing experience from many organizations...

2014-03-03 08:26:57

LONDON, March 3, 2014 /PRNewswire/ -- Baltic media market will benefit from new technology, increased panel size and enhanced processing systems to ensure future-proof audience measurement TNS Baltic, part of the Kantar Media network and the leader in market research in the Baltic countries has announced a series of plans to enhance the existing Television Audience Measurement services in Estonia, Latvia and Lithuania over the next four years....

2014-02-25 04:21:45

Precise new measuring system enables Indian broadcasters and brands to collect high-quality TV viewing data to better monetize consumer relationships MUMBAI, India, Feb. 25, 2014 /PRNewswire/ -- Civolution, the leading provider of technology and solutions for identifying, managing and monetizing content, today announced that the Indian Broadcast Audience Research Council (BARC) has contracted it to provide its watermarking technology to underpin one of the world's largest audience...

2014-02-18 08:25:21

--Ad Agency Replaces Sample Measurement Service in over 50 Markets With Rentrak-- PORTLAND, Ore., Feb. 18, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a new local market television ratings contract with Wyse Advertising across 50+ markets. With this agreement, Wyse replaces sample-based measurement service with Rentrak's local television currency, enabling agency's buyers and planners to deliver more...

2014-02-10 08:22:57

PORTLAND, Ore., Feb. 10, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced the expansion of its StationView Essentials contract with The PM Group to cover five additional markets. The PM Group, the largest regional agency in San Antonio and South Texas, will expand Rentrak's local TV ratings currency to Atlanta, Denver, Houston, Orlando and Phoenix. "Our agency group has had recent success using Rentrak as the...


Word of the Day
holluschickie
  • A 'bachelor seal'; a young male seal which is prevented from mating by its herd's older males (mated bulls defending their territory).
This comes from the Russian word for 'bachelors.'
Related