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Last updated on April 23, 2014 at 21:24 EDT

Latest Audience measurement Stories

2014-01-23 08:26:10

--Alabama-Based Agency Utilizes Rentrak's TV Ratings Currency-- PORTLAND, Ore., Jan. 23, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a StationView Essentials contract with Ad4! Group advertising agency. The new agreement will allow Ad4! Group to benefit from Rentrak's local TV currency by gaining insight into consumers' viewing habits to make effective advertising decisions for its clients. "Ad4! Group is...

2014-01-17 23:20:50

New digital audience targeting and measurement helps financial, automotive and insurance direct marketers to identify and reach the most sought-after consumers through informed insights and analytics. New York, NY (PRWEB) January 17, 2014 Datamyx, a provider of risk-based, data-driven marketing solutions, announced the expansion of new digital audience targeting and ROI measurement for direct marketers with a comprehensive view into highly-qualified audience segments in the financial,...

2014-01-15 08:26:51

WebSpectator for Publishers Accredited By MRC For Its Core Viewable Impression Metrics For Online Display Advertising SANTA MONICA, Calif., Jan. 15, 2014 /PRNewswire/ -- WebSpectator, the world's only real-time mobile and web advertising metric, ad server and ad exchange, announced today that it has received Media Rating Council (MRC) accreditation for the core "Guaranteed Time Slot" (GTS) online display advertising viewability metrics in its WebSpectator for Publishers product....

2013-12-30 08:24:21

PORTLAND, Ore., Dec. 30, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a TV Essentials contract with Vme, the fourth-largest ad-supported Hispanic network. Vme will utilize Rentrak's industry-leading TV ratings currency, including its automotive segmentation, to gain insights about audience viewing patterns. Rentrak information will allow the network to give advertisers specific performance metrics tied to...

2013-12-19 12:25:46

Gained Traction in Retail and Automotive NEW YORK, Dec. 19, 2013 /PRNewswire/ -- Adspace Digital Mall Network, the largest Nielsen measured digital place-based (DPb) video network, today announced record annual revenue growth of 37% for the full-year 2013. "This was an excellent year for Adspace, as we successfully established multiple strategic content partnerships, gained significant traction with retail and automotive advertisers, and increased our sales by 37 percent," said...

2013-12-18 04:20:28

SINGAPORE and SHANGHAI, December 18, 2013 /PRNewswire/ -- Asia-Pacific clients to benefit from strengthened language expertise and cutting-edge technology in social media field together with CIC intelligence Kantar Media, a world leader in media analytics and insights, has acquired FishEye Analytics, a Singapore-based start-up providing global social media listening research. The integration will extend Kantar Media's global multi-lingual social measurement and...

2013-12-16 04:21:33

LONDON, December 16, 2013 /PRNewswire/ -- Medialogic Pakistan (Pvt) Ltd, the national TV ratings provider has announced a partnership with Kantar Media to enhance the TV audience measurement service in Pakistan. (Logo: http://photos.prnewswire.com/prnh/20130801/631117 ) Medialogic will deploy Kantar Media's Rapid Meter technology, phasing out the current DFM (Direct Frequency Measurement) technology supplied by GfK. First unveiled at the 2011 asi TV Symposium,...

2013-11-25 08:23:12

-- Agency Subscribes to Rentrak's TV Ratings Currency to Drive Increased Efficiency and Effectiveness for Political Buys -- PORTLAND, Ore., Nov. 25, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a StationView Essentials contract with Target Enterprises which will utilize Rentrak's local TV ratings currency as a fundamental component of TV campaign strategies for political advertising clients across the...

2013-11-19 08:24:58

Agreement Allows Hyper-Targeting of TV Commercials WASHINGTON and DULLES, Va., Nov. 19, 2013 /PRNewswire-USNewswire/ --BlueLabs, the analytics, data, and technology company formed by leadership from the Obama for America analytics team, announced today an agreement with FourthWall Media® (FWM), the largest independent source of cable set-top box viewing data. Under the agreement, BlueLabs will use FourthWall's second-by-second television viewership to help clients reach the right...

2013-11-18 08:25:11

MONTREAL, Nov. 18, 2013 /CNW Telbec/ - Seevibes, the Canadian leader in social TV audience measurement, expands beyond its borders with the acquisition of TvTweet, leader of social television measurement in France, and announces the opening of an office in France to jump-start its development in Europe. "The main goal for Seevibes is to help the media to better monetize the social network audience. To support this, we've created a standard of measurement that has already been...