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Latest Audience measurement Stories

2014-03-03 12:25:57

Former Nielsen Executive Takes Role on April 1 ARLINGTON HEIGHTS, Ill., March 3, 2014 /PRNewswire-USNewswire/ -- The Alliance for Audited Media has named Tom Drouillard as its CEO, president, and managing director. Drouillard will begin his new role April 1 following current AAM President Mike Lavery's retirement on March 31. http://photos.prnewswire.com/prnvar/20140303/DC75524 Drouillard, 53, brings more than 25 years of media and marketing experience from many organizations...

2014-03-03 08:26:57

LONDON, March 3, 2014 /PRNewswire/ -- Baltic media market will benefit from new technology, increased panel size and enhanced processing systems to ensure future-proof audience measurement TNS Baltic, part of the Kantar Media network and the leader in market research in the Baltic countries has announced a series of plans to enhance the existing Television Audience Measurement services in Estonia, Latvia and Lithuania over the next four years....

2014-02-25 04:21:45

Precise new measuring system enables Indian broadcasters and brands to collect high-quality TV viewing data to better monetize consumer relationships MUMBAI, India, Feb. 25, 2014 /PRNewswire/ -- Civolution, the leading provider of technology and solutions for identifying, managing and monetizing content, today announced that the Indian Broadcast Audience Research Council (BARC) has contracted it to provide its watermarking technology to underpin one of the world's largest audience...

2014-02-18 08:25:21

--Ad Agency Replaces Sample Measurement Service in over 50 Markets With Rentrak-- PORTLAND, Ore., Feb. 18, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a new local market television ratings contract with Wyse Advertising across 50+ markets. With this agreement, Wyse replaces sample-based measurement service with Rentrak's local television currency, enabling agency's buyers and planners to deliver more...

2014-02-10 08:22:57

PORTLAND, Ore., Feb. 10, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced the expansion of its StationView Essentials contract with The PM Group to cover five additional markets. The PM Group, the largest regional agency in San Antonio and South Texas, will expand Rentrak's local TV ratings currency to Atlanta, Denver, Houston, Orlando and Phoenix. "Our agency group has had recent success using Rentrak as the...

2014-02-05 04:20:53

SILICON VALLEY, Calif., Feb. 5, 2014 /PRNewswire/ -- Pulpo Media, the go-to (i)Hispanic online media company for brands seeking to effectively reach and touch the diverse, Hispanic online consumer has officially been recognized by comScore Media Metrix as the industry leader across all Hispanic acculturation levels. (Logo: http://photos.prnewswire.com/prnh/20140205/FL58281LOGO) Top tiered advertising agencies, blue chip brand managers, and publishers consider comScore as the global benchmark...

2014-01-29 16:24:39

Garners Support from CIMM Member Companies for Broader Roll-Out of Blueprint Initiative RESTON, Va. and NEW YORK, Jan. 29, 2014 /PRNewswire/ -- comScore (NASDAQ: SCOR), a leader in measuring the digital world, in collaboration with the Coalition for Innovative Media Measurement (CIMM), today announced plans to expand its pioneering cross-platform measurement service, the industry's first to provide continuous unified measurement of media usage on a national scale across TV, radio, desktop,...

2014-01-27 08:34:42

RESTON, Va., Jan. 27, 2014 /PRNewswire/ -- comScore (NASDAQ: SCOR), a leader in measuring the digital world, today announced that, in accordance with the Federal Trade Commission's Decision and Order dated September 20, 2013, it has signed an agreement to acquire and license certain assets related to cross-platform audience measurement services of Nielsen Audio (formerly Arbitron, Inc.), including television and radio data collected through the Portable People Meter (PPM). This...

2014-01-23 08:26:10

--Alabama-Based Agency Utilizes Rentrak's TV Ratings Currency-- PORTLAND, Ore., Jan. 23, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a StationView Essentials contract with Ad4! Group advertising agency. The new agreement will allow Ad4! Group to benefit from Rentrak's local TV currency by gaining insight into consumers' viewing habits to make effective advertising decisions for its clients. "Ad4! Group is...

2014-01-17 23:20:50

New digital audience targeting and measurement helps financial, automotive and insurance direct marketers to identify and reach the most sought-after consumers through informed insights and analytics. New York, NY (PRWEB) January 17, 2014 Datamyx, a provider of risk-based, data-driven marketing solutions, announced the expansion of new digital audience targeting and ROI measurement for direct marketers with a comprehensive view into highly-qualified audience segments in the financial,...


Word of the Day
omadhaun
  • A fool; a simpleton: a term of abuse common in Ireland and to a less extent in the Gaelic-speaking parts of Scotland.
This word is partly Irish in origin.