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Last updated on April 17, 2014 at 7:54 EDT

Latest Audience measurement Stories

2013-10-29 12:23:46

"The Michael J. Fox Show" Tops "The Crazy Ones" in Viewer Sentiment, "Sons of Anarchy" Liked More by Women CHICAGO, Oct. 29, 2013 /PRNewswire/ -- A new survey from STRATA, a media buying and selling software company, revealed that audience sentiment does not always align with traditional viewership and ratings data. As networks face more competition from cable channels and non-traditional mediums such as Netflix and Hulu, the fight to retain and grow an increasingly fragmented...

2013-10-29 08:28:15

- Roanoke Agency Exclusively Uses Rentrak's TV Ratings Currency To Enhance Advertising Strategies - PORTLAND, Ore., Oct. 29, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a StationView Essentials contract with C Media Company in Roanoke, Va. C Media's clients will benefit from television viewing information from tens of thousands of homes in Norfolk-Portsmouth, Richmond-Petersburg, Roanoke-Lynchburg and...

2013-10-24 23:34:50

The webinar takes place on Thursday, November 21 from 1:30 to 3:00 p.m. EST. New York, NY (PRWEB) October 24, 2013 One of the hottest topics in media today is the effect of social media on television ratings. Nielsen released research this summer that said the volume of tweets affects live TV ratings 29% of the time – and that number is only expected to rise. Which is why Cynopsis is presenting the webinar, Leveraging Social Media to Drive Tune-In and Ratings, in which thought leaders...

2013-10-24 08:28:28

PORTLAND, Ore., Oct. 24, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced it has expanded its measurement agreement with Outdoor Channel to include Rentrak's Advanced Demographics currency for automotive and retail shopping insights. As the first cable network to subscribe to Rentrak for its ratings currency, Outdoor Channel has utilized Rentrak's industry-leading TV measurement service to gain insight on...

2013-10-23 16:26:51

Social Media Driving Engagement, Show Discovery, and Tune-In NEW ROCHELLE, N.Y., Oct. 23, 2013 /PRNewswire/ -- Horowitz Associates' latest consumer survey among broadband Internet users 15+, Multiplatform Content & Services 2013, highlights the undeniable benefits of a strong social media presence in cultivating loyal, active network viewership, particularly among younger age groups. Younger viewers are the most socially engaged with their TV content; nearly one-third (30%) of...

2013-10-22 08:28:13

--Colorado Auto Group Subscribes to Rentrak's TV Ratings Currency in Multiple Markets-- PORTLAND, Ore., Oct. 22, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a StationView Essentials contract with Phil Long Dealership Group. Phil Long will adopt Rentrak's local TV ratings currency in Colorado Springs and Denver for planning, buying and posting local television campaigns. Through Rentrak's detailed automotive...

2013-10-15 08:26:24

--Agency Exclusively Uses Rentrak's TV Ratings Currency to Plan, Buy and Post TV Ad Campaigns-- PORTLAND, Ore., Oct. 15, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a StationView Essentials contract with Colonial Marketing Group, an independent advertising agency in Wilmington, N.C. Colonial Marketing Group will receive television viewing information from tens of thousands of households in Wilmington to...

2013-10-08 16:22:53

NEW YORK, Oct. 8, 2013 /PRNewswire/ -- Local broadcast and cable ratings increasingly are falling outside the traditional 10% benchmark error range that has served as the mainstay used in advertising negotiations. This is according to new study findings which show random error in Nielsen diaries continues to grow. Currently, the relative error for total-day in all diary-only household ratings for all TV stations falls within the 10%-benchmark range just 11.3% of the time. The ratings...

2013-10-08 16:22:44

New Findings Further Reveal Different Characteristics of Respondents and Non-Respondents and Impact of Growing Numbers of Cell Phone-Only Homes NEW YORK, Oct. 8, 2013 /PRNewswire/ -- Increased movement from phone-based sampling to address-based sampling has improved television audience-sample frames. However, as evidenced by differential response rates in sampled homes, non-response bias cannot be completely resolved by weighting measures and remains a persistent challenge. This is among key...

2013-10-01 08:26:00

-Tampa Agency Adopts Rentrak's TV Ratings Currency To Enhance TV Campaign Effectiveness- PORTLAND, Ore., Oct. 1, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a StationView Essentials contract with Marshall Advertising, an independent advertising agency in Tampa, Fla. With Rentrak, Marshall Advertising will receive daily television viewing information for the Tampa-St. Petersburg market to gain a more precise...