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Latest Audience measurement Stories

2014-02-05 04:20:53

SILICON VALLEY, Calif., Feb. 5, 2014 /PRNewswire/ -- Pulpo Media, the go-to (i)Hispanic online media company for brands seeking to effectively reach and touch the diverse, Hispanic online consumer has officially been recognized by comScore Media Metrix as the industry leader across all Hispanic acculturation levels. (Logo: http://photos.prnewswire.com/prnh/20140205/FL58281LOGO) Top tiered advertising agencies, blue chip brand managers, and publishers consider comScore as the global benchmark...

2014-01-29 16:24:39

Garners Support from CIMM Member Companies for Broader Roll-Out of Blueprint Initiative RESTON, Va. and NEW YORK, Jan. 29, 2014 /PRNewswire/ -- comScore (NASDAQ: SCOR), a leader in measuring the digital world, in collaboration with the Coalition for Innovative Media Measurement (CIMM), today announced plans to expand its pioneering cross-platform measurement service, the industry's first to provide continuous unified measurement of media usage on a national scale across TV, radio, desktop,...

2014-01-27 08:34:42

RESTON, Va., Jan. 27, 2014 /PRNewswire/ -- comScore (NASDAQ: SCOR), a leader in measuring the digital world, today announced that, in accordance with the Federal Trade Commission's Decision and Order dated September 20, 2013, it has signed an agreement to acquire and license certain assets related to cross-platform audience measurement services of Nielsen Audio (formerly Arbitron, Inc.), including television and radio data collected through the Portable People Meter (PPM). This...

2014-01-23 08:26:10

--Alabama-Based Agency Utilizes Rentrak's TV Ratings Currency-- PORTLAND, Ore., Jan. 23, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a StationView Essentials contract with Ad4! Group advertising agency. The new agreement will allow Ad4! Group to benefit from Rentrak's local TV currency by gaining insight into consumers' viewing habits to make effective advertising decisions for its clients. "Ad4! Group is...

2014-01-17 23:20:50

New digital audience targeting and measurement helps financial, automotive and insurance direct marketers to identify and reach the most sought-after consumers through informed insights and analytics. New York, NY (PRWEB) January 17, 2014 Datamyx, a provider of risk-based, data-driven marketing solutions, announced the expansion of new digital audience targeting and ROI measurement for direct marketers with a comprehensive view into highly-qualified audience segments in the financial,...

2014-01-15 08:26:51

WebSpectator for Publishers Accredited By MRC For Its Core Viewable Impression Metrics For Online Display Advertising SANTA MONICA, Calif., Jan. 15, 2014 /PRNewswire/ -- WebSpectator, the world's only real-time mobile and web advertising metric, ad server and ad exchange, announced today that it has received Media Rating Council (MRC) accreditation for the core "Guaranteed Time Slot" (GTS) online display advertising viewability metrics in its WebSpectator for Publishers product....

2013-12-30 08:24:21

PORTLAND, Ore., Dec. 30, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a TV Essentials contract with Vme, the fourth-largest ad-supported Hispanic network. Vme will utilize Rentrak's industry-leading TV ratings currency, including its automotive segmentation, to gain insights about audience viewing patterns. Rentrak information will allow the network to give advertisers specific performance metrics tied to...


Word of the Day
toccata
  • In music, a work for a keyboard-instrument, like the pianoforte or organ, originally intended to utilize and display varieties of touch: but the term has been extended so as to include many irregular works, similar to the prelude, the fantasia, and the improvisation.
This word is Italian in origin, coming from the feminine past participle of 'toccare,' to touch.
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