Latest Audience measurement Stories

2014-01-15 08:26:51

WebSpectator for Publishers Accredited By MRC For Its Core Viewable Impression Metrics For Online Display Advertising SANTA MONICA, Calif., Jan. 15, 2014 /PRNewswire/ -- WebSpectator, the world's only real-time mobile and web advertising metric, ad server and ad exchange, announced today that it has received Media Rating Council (MRC) accreditation for the core "Guaranteed Time Slot" (GTS) online display advertising viewability metrics in its WebSpectator for Publishers product....

2013-12-30 08:24:21

PORTLAND, Ore., Dec. 30, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a TV Essentials contract with Vme, the fourth-largest ad-supported Hispanic network. Vme will utilize Rentrak's industry-leading TV ratings currency, including its automotive segmentation, to gain insights about audience viewing patterns. Rentrak information will allow the network to give advertisers specific performance metrics tied to...

Word of the Day
  • A vial or small glass bottle, especially one for holding vinegar, oil, etc.; a caster for liquids.
This word is Middle English in origin, and ultimately comes from the Old French, diminutive of 'crue,' flask.