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Last updated on April 21, 2014 at 9:29 EDT

Latest Audience measurement Stories

2013-09-18 08:24:34

--A+E Networks Signs group deal for Rentrak's Polk Automotive and MasterCard Ratings-- PORTLAND, Ore., Sept. 18, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, serving the advertising, television and movie industries, today announced a TV Essentials contract with A+E Networks® for its six top network brands: A&E®, HISTORY(®), Lifetime(®), H2(TM), bio(TM) and Lifetime Movie Network(®). "Rentrak's advanced TV...

2013-09-17 08:26:23

PORTLAND, Ore., Sept. 17, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, serving the advertising, television and movie industries, today announced a multi-year local TV ratings contract with WLWC-TV in Providence, Rhode Island. The CW affiliate will utilize Rentrak's local TV ratings currency, including the match of viewing to Polk automotive purchase and "in-market" affinity insights, to help clients best reach their...

2013-08-28 16:23:20

COLUMBIA, Md., Aug. 28, 2013 /PRNewswire/ -- The board of directors of Arbitron Inc. (NYSE: ARB) has approved the payment of a quarterly cash dividend of $0.10 (ten cents) per common share. The dividend will be paid on or about October 1, 2013 to shareholders of record as of the close of business on September 16, 2013. If the effective date of the pending merger with Nielsen Holdings N.V. is before September 16, 2013, the dividend will be pro-rated with stockholders receiving...

2013-08-20 08:24:30

PORTLAND, Ore., Aug. 20, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, serving the advertising, television and movie industries, today announced it has acquired iTVX, the global leader in measuring branded entertainment analytics, insights and research across TV, Movies, Internet and Social Media. iTVX serves some of the largest advertisers, including Chrysler, Nissan, Toyota, Pepsi, Subway and Telemundo, with advanced...

2013-08-19 08:25:14

26 out of 48 PPM markets­ now display the MRC double checkmark logo COLUMBIA, Md., Aug. 19, 2013 /PRNewswire/ -- Arbitron Inc. (NYSE: ARB) today announced that the Media Rating Council(®) Inc. (MRC) has accredited the radio average-quarter-hour monthly ratings data produced by the Portable People Meter(TM) (PPM(®)) ratings service in eight additional markets: Cleveland, Dallas-Ft. Worth, Denver-Boulder, Detroit, Miami-Ft. Lauderdale-Hollywood, Pittsburgh, Portland OR, and...

2013-08-15 08:25:33

PORTLAND, Ore., Aug. 15, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in multiscreen measurement serving the advertising, television and movie industries, today announced that The Weather Channel has enlisted Rentrak's TV Essentials service to provide TV ratings and audience measurement knowledge at a national and a local level. With Rentrak's national data, which can be broken down in all 210 local markets, The Weather Channel will have access to the most granular TV...

2013-08-13 08:26:24

Second-by-Second TV Viewing Data Crosses the Aisle DULLES and ALEXANDRIA, Va., Aug. 13, 2013 /PRNewswire/ -- A leading center-right data organization, Deep Root Analytics (DRA), announced today a partnership with FourthWall Media(TM), the largest independent source of cable set top box viewing data. Deep Root is the first Republican analytics firm to leverage FourthWall's TV viewing data to micro-target political campaign television advertising. FourthWall Media, through its...

2013-08-08 08:25:22

--Savannah, Ga. Agency Subscribes to Rentrak's TV Ratings Currency to Make More Informed Buying Decisions-- PORTLAND, Ore., Aug. 8, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in multiscreen media measurement serving the advertising, television and movie industries, today announced a multi-year StationView Essentials contract with Monroe Marketing, Inc., the first Savannah-based advertising agency to sign a Rentrak agreement. Monroe Marketing's media planners will use...

2013-08-05 08:25:25

COLUMBIA, Md., Aug. 5, 2013 /PRNewswire/ -- Arbitron Inc. (NYSE: ARB) today announced that Entercom Communications Corp., one of the five largest radio groups in the United States, has signed multi-year, multi-market renewals for Arbitron's Portable People Meter(TM) (PPM(®)) and Diary radio ratings services. "Entercom is an industry leader and shares Arbitron's commitment to helping radio demonstrate its value to advertisers as a vibrant and growing medium," said Sean Creamer,...

2013-08-05 08:24:21

--New Agreement Will Bring Rentrak's TV Ratings Currency to Eight Markets-- PORTLAND, Ore., Aug. 5, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in multiscreen media measurement serving the advertising, television and movie industries, today announced a multi-year StationView Essentials contract with Mediaocean's MBuy, which will use Rentrak's TV ratings currency in Chicago, Des Moines, Detroit, Grand Rapids, Indianapolis, Louisville, Milwaukee and St. Louis. MBuy's...