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Last updated on April 21, 2014 at 5:04 EDT

Latest Audience measurement Stories

2013-07-09 08:25:10

--Alexandria, Va. Firm Becomes First Political Agency to Capitalize on Rentrak's TV Ratings Currency for Upcoming 2013-2014 Election Cycle-- PORTLAND, Ore., JULY 9, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in multiscreen measurement serving the advertising, television and movie industries, today announced a multi-year TV Essentials contract with National Media Research, Planning and Placement, LLC (NMRPP) of Alexandria, Va., the leader in media targeting and...

2013-06-26 08:27:36

--Mobile TV Growth Reveals Opportunity During Regular and Breaking News Cycles-- PORTLAND, Ore., June 26, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in multi-screen measurement serving the advertising, television and movie industries, today released its initial findings on mobile broadcast television usage. Early results from its new Mobile TV Essentials service shows news is the leading genre of content watched from Dyle(TM) mobile TV - a new service offering consumers...

2013-06-25 12:26:41

Academic Review of Council for Research Excellence's "Talking Social TV" Study Offers Insight on TV-Show "Repeaters" vs. Infrequent Viewers NEW YORK, June 25, 2013 /PRNewswire/ -- Social media shows influence on regular viewers of television shows but has little impact on drawing new or infrequent viewers to a show, according to new findings by the Council for Research Excellence (CRE). The effect of social media on regular viewers - or, "repeaters" - of a television show is...

2013-06-21 23:03:30

Discovery Communications selects Symphony Advanced Media to provide syndicated, single-source, four-screen cross-media audience insights and data San Francisco, CA (PRWEB) June 21, 2013 Symphony Advanced Media (SymphonyAM), the pioneer in cross-media passive-measurement technologies, today announced their collaboration with Discovery Communications in providing syndicated single-source cross-media data insights to help better understand television, online, mobile and social behaviors of...

2013-06-20 12:38:11

CableLabs®, CIMM, and Ad-ID Prove Out EIDR Value in Advertising, Measurement, and IP Delivery LOUISVILLE, Colo., June 20, 2013 /PRNewswire-USNewswire/ -- The EIDR Universal ID solution has recently been featured in three cable and broadcast industry implementations: a CableLabs Alternate Content Interop, the Coalition for Innovative Media Measurement's TAXI initiative, and an Ad-ID ad testing partnership event hosted by CableLabs. The events illustrate that the EIDR...

2013-06-19 12:23:56

LONDON, June 19, 2013 /PRNewswire/ -- Kantar Media appointed to track UK online TV viewing across all devices Kantar Media has been appointed by BARB (Broadcasters' Audience Research Board) to collect and report census data for online TV viewing in the UK across all devices. This is a ground breaking development that measures the number of viewers downloading or streaming TV content across computers, smartphones and tablets. The innovative collaboration to...

2013-06-19 08:26:56

DULLES, Va., June 19, 2013 /PRNewswire/ -- FourthWall Media(TM), the leading provider of cable platform technology and the largest independent source of set-top box viewing data, announced today that the US Patent office has allowed a patent for its Dynamic Application Insertion Technology. Through this patented technology, targeting data and applications are embedded directly in the video stream which deliver greater campaign agility to television advertisers. (Logo:...

2013-06-19 08:26:03

--Local Spokane Agency Takes Advantage of Rentrak's Local TV Ratings Currency-- PORTLAND, Ore., June 19, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in multi-screen measurement serving the advertising, television and movie industries, today announced a multi-year StationView Essentials contract with Pursel, a full-service advertising agency in Spokane, Washington. With Rentrak, Pursel will receive television viewing information from tens of thousands of televisions and...

2013-06-17 08:24:47

Third annual survey into US sports media consumption finds adoption of connected TV and second screen viewing is still low NEW YORK, June 17, 2013 /PRNewswire/ -- Sporting News Media, a PERFORM Group Company, which owns SportingNews.com, the Sporting News (SN) ePlayer and the US and Canadian editions of Goal.com, has today released their third annual survey into US sports media consumption. The US Sports Media Consumption Report 2013, produced in conjunction with Kantar Media and TV...

2013-06-12 16:24:21

New Studies on Mobile, Multi-Platform Measurement, Big Data, Social Media, Advertising Effectiveness, and More Highlight Annual Research Event NEW YORK, June 12, 2013 /PRNewswire-USNewswire/ -- The Advertising Research Foundation (ARF) drew a record-breaking 900 attendees to its 2013 annual Audience Measurement conference, demonstrating that the ARF's mission to provide critical perspective on the future of advertising research is more relevant than ever. "We're deeply gratified by...