Latest Audit Bureau of Circulations Stories

Board reaffirms commitment to providing audited digital use metrics ARLINGTON HEIGHTS, Ill., March 19, 2013 /PRNewswire-USNewswire/ -- As a result of media buyers' increased interest in timely data, the Alliance for Audited Media's board of directors approved a new rule that requires U.S. magazines with circulation of 250,000 or more to report per-issue data via AAM's Rapid Report online tool. Beginning with July 2013 issues, approximately 240 magazines will provide issue-by-issue...

Elects New Directors ARLINGTON HEIGHTS, Ill., Nov. 20, 2012 /PRNewswire-USNewswire/ -- The board of the Alliance for Audited Media (formerly the Audit Bureau of Circulations) has agreed to create an allowance for U.S. magazine newsstand sales that are lost when not properly scanned or accounted for by retail outlets. The board will determine the final allowance percentage at its March meeting, following further industry discussion. If given final approval, the new U.S. rules...

Certification Verifies Measurement Processes, App Metrics Produced by Suite NEW YORK, Nov. 15, 2012 /PRNewswire-USNewswire/ -- The Alliance for Audited Media, formerly the Audit Bureau of Circulations, has completed an initial audit of Adobe Digital Publishing Suite (DPS), a solution that many AAM publisher members use to create and distribute tablet and smartphone editions of their publications. DPS is the first digital publishing software solution to be certified by AAM. AAM...

NEW YORK, Nov. 15, 2012 /PRNewswire-USNewswire/ -- The Audit Bureau of Circulations (ABC) introduced a new brand identity today - the Alliance for Audited Media - to more accurately portray its evolving leadership in media verification. The new name reflects the industry's transformation and reinforces the organization's preeminent role in providing cross-media standards, audit services, and data critical to the advertising and publishing industries. The new brand, endorsed by 94...

Board Agrees to Seek Member Approval for Brand Refresh, Raises Audit Rates 3 Percent ARLINGTON HEIGHTS, Ill., July 24, 2012 /PRNewswire-USNewswire/ -- In an effort to enhance media industry education, the ABC board of directors has agreed to a new program for U.S. national advertiser members. Under the new membership program, advertisers may select three colleges or universities to sponsor. These designated institutions will receive a variety of educational resources, including...

Endorses Vision for Verification and Reporting of Cross-Media Metrics ARLINGTON HEIGHTS, Ill., March 20, 2012 /PRNewswire-USNewswire/ -- The ABC board of directors has endorsed a new report format that significantly expands how consumer magazines will report metrics for digital publications. It also reviewed plans for a broad newspaper vision built upon cross-media reporting; it approved a Consolidated Media Report (CMR) for business publications; and it outlined a vision of more...

Collaborating on New Audience Measurement and Verification Initiatives ARLINGTON HEIGHTS, Ill., Nov. 7, 2011 /PRNewswire-USNewswire/ -- ABC Interactive announced it is working with Adobe Systems Inc. to accredit AudienceResearch, the company's new digital audience measurement tool that captures and filters key online usage metrics via Adobe SiteCatalyst, the company's flagship analytics application. Initially, ABCi will conduct test audits of several publishers in the first quarter of...

ABC and ABCi Release Findings of Third Annual Mobile Survey ARLINGTON HEIGHTS, Ill., Nov. 7, 2011 Magazines and newspapers in the U.S. and Canada are becoming more confident in their strategic mobile plans as they diversify their offerings and discover new ways to derive revenue. According to a new survey from the Audit Bureau of Circulations and ABC Interactive, "Going Mobile: How Publishers Are Maturing and Monetizing Their Offerings," the number of publishers who say they have a...

Endorses Broader Reporting of Digital Magazine Metrics, Freezes Rates for Fifth Consecutive Year ARLINGTON HEIGHTS, Ill., July 26, 2011 /PRNewswire-USNewswire/ -- At its meeting last week, the ABC board of directors approved a new service that will lower costs and simplify the audit process for Canadian newspapers with circulations below 30,000. Available on Oct. 1, the "Canadian Audit Program 30," or CAP30, features a more flexible, cost-effective audit approach for smaller circulation...

TORONTO, March 28, 2011 /PRNewswire/ -- The Audit Bureau of Circulations today announced the release of the first Consolidated Media Report (CMR) in Canada for the National Post. With a clearer view into today's multimedia audiences, the new CMR offers a more complete picture of a publication's true audience. Canadian and U.S. newspaper publishers can get a detailed report and data covering their multimedia brands. "These numbers demonstrate the multiplatform strategy of the National...