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Last updated on April 17, 2014 at 21:23 EDT

Latest Aurasma Stories

2014-02-14 23:23:47

Information technology giant taps into GAGA’s growing customer base to expand sports reach. San Francisco, CA (PRWEB) February 14, 2014 GAGA Sports and Entertainment (GAGA), the company that provides revenue, sponsorship, and branding opportunities for major sports teams through easy-to-use technology and personalized service, announced today it has entered into a strategic partnership with Hewlett-Packard (HP). This partnership will bring HP’s extensive software offerings to GAGA’s...

2013-04-18 12:26:25

DUBLIN, Ireland, April 18, 2013 /PRNewswire/ -- Research and Markets has announced the addition of the "Opportunities for Augmented Reality: 2013-2022 [http://www.researchandmarkets.com/research/2h32c2/opportunities_for ]" report to their offering. (Logo: http://photos.prnewswire.com/prnh/20130307/600769 ) This new report provides a comprehensive and granular ten-year forecast for revenue generation - from hardware, software and advertising services -- in the...

2013-03-08 04:20:35

HP Autonomy's market-leading augmented reality platform launches significant new cloud and social features from SXSW PALO ALTO, Calif., March 8, 2013 /PRNewswire/ -- HP Autonomy today announced rapid adoption of its groundbreaking augmented reality (AR) platform, Aurasma 2.0, as well as continued innovation with new features that take advantage of the cloud and social media. Customers such as GQ, Marvel, Subaru of America, Inc., The Austin Chronicle and USPS are planning to use...

2013-03-01 08:20:18

DETROIT, March 1, 2013 /PRNewswire/ -- U-Haul is partnering with local Detroit business Brophy Marketing Services and Aurasma to bring the U-Haul Moving and Self-Storage of Midtown location to life with a new technology called augmented reality (AR) that can be used with any iOS or Android device. (Photo: http://photos.prnewswire.com/prnh/20130301/LA69091) (Logo: http://photos.prnewswire.com/prnh/20090622/LA34860LOGO-b) The new AR technology takes what's real and what's computer...

2012-11-26 08:23:13

LONDON, Nov. 26, 2012 /PRNewswire/ -- While the world's attention was focused on the US Presidential election, Kenya - the country that was the birthplace of President Obama's father - was quietly leading the way in the use of mobile technology in election campaigning. Kenyan Prime Minister, Raila Odinga has turned to the very latest augmented reality technology to win support for his presidential campaign. Raila Odinga, Prime Minister of Kenya, said: "When Kenyans go to the polls to vote...

2012-11-13 08:31:30

SAN FRANCISCO, Nov. 13, 2012 /PRNewswire/ -- Big Machine Records and Aurasma, the world's leading augmented reality (AR) platform, announced today that it has added augmented reality to the official Taylor Swift mobile application. Exclusive video content featuring Taylor Swift talking about the inspiration behind the "Red" album artwork can only be found by opening the app's augmented reality feature and pointing the device's viewfinder at a still image featured on the new album, "Red" and...

2012-10-23 07:26:17

SAN FRANCISCO, Oct. 23, 2012 /PRNewswire/ -- Future US, a leading producer of gaming and technology media properties, will release three very special augmented reality (AR) "Far Cry 3" covers in succession with the first being PlayStation: The Official Magazine (PTOM), followed by Official Xbox Magazine (OXM) and then PC Gamer. These printed magazine covers will use the latest AR technology from Aurasma, the world's leading AR platform. Fans can interact with the special edition covers by...

2012-07-03 10:22:31

LAGUNA BEACH, Calif., July 3, 2012 /PRNewswire-USNewswire/ -- The Laguna Beach Visitors & Conference Bureau, in partnership with the City of Laguna Beach and Phondini Partners, will launch the Official Laguna Beach Travel Info Mobile App on July 6, 2012. Introducing a "Come to Life" augmented reality feature powered by Aurasma and a local "Trolley Tracker" utilizing GPS information, the app is in beta phase through July 5th. (Photo: http://photos.prnewswire.com/prnh/20120703/DC34631)...

2012-06-29 02:23:39

SAN FRANCISCO, June 29, 2012 /PRNewswire/ -- Aurasma, the world's leading augmented reality platform, today announced that just one year after its official launch, the company has worked with more than 6,000 partners to deliver augmented reality (AR) campaigns and promotions across multiple industries including publishing, music & film, fashion, automotive, sports, education, retail and tourism. The company also announced that its free Aurasma Lite app or partner branded apps have been...

2012-06-27 02:24:55

SAN FRANCISCO & NASHVILLE, Tenn., June 27, 2012 /PRNewswire/ -- Sony Music Nashville and Aurasma, the world's leading augmented reality platform, have partnered to launch an augmented reality promotional campaign for music superstar Carrie Underwood's No. 1 album, Blown Away. Using the free Aurasma Lite app for iPhones, iPads and Android devices available from the iTunes App Store and Google Play, fans can launch exclusive video of Underwood that is triggered by aiming the device at the...