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Latest Ayalla A. Ruvio Stories

2011-07-25 20:41:52

Mothers have a stronger tendency to mimic their daughters' consumption behavior than vice versa How much do our children influence our consumption behavior? Much more than we thought. A new study by a Temple University Fox School of Business professor finds that teenage girls have a strong influence on the products their mothers buy solely for personal use, as in makeup or clothing, and that mothers have a much stronger tendency to mimic their daughters' consumption behavior than vice versa....


Word of the Day
negawatt
  • A unit of saved energy.
Coined by Amory Lovins, chairman of the Rocky Mountain Institute as a contraction of negative watt on the model of similar compounds like megawatt.