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Latest B2B Branding Stories

2014-05-29 08:27:15

NEW YORK, May 29, 2014 /PRNewswire/ -- Global strategic branding firm Siegel+Gale (www.siegelgale.com) today announced the release of a new global research study that offers definitive insights into the value consumer connections bring to business-to-business companies. http://photos.prnewswire.com/prnvar/20140528/92005 Siegel+Gale's B2BNow study shows that B2B brands that are familiar and relevant to consumers are more likely to be considered as solutions by prospective business...

2014-05-20 12:28:10

TEL AVIV, Israel, May 20, 2014 /PRNewswire/ -- Oktopost [http://bit.ly/1jN21Wm ] (http://www.oktopost.com), the B2B social media marketing platform, has now become the number one alternative for Argyle Social's B2B customers. In April of 2014, Argyle Social announced that it would be shutting down its social media marketing platform, causing users to begin their search for a new solution. While other social platforms provide useful features for B2C companies, Argyle's B2B...

2014-04-24 23:02:47

Culture and behavior are the difference in marketing B2B brands. Indianapolis, IN (PRWEB) April 24, 2014 A new book–“The People Powered Brand: A Blueprint for B2B Brand and Culture Transformation”– by Chris Wirthwein and Joe Bannon, focuses on the role of people in building and sustaining a business-to-business (B2B) brand. Drawing upon a combined 60+ years of B2B branding experience, the authors provide a method for helping senior leaders take their brand to the next level. The...

2014-02-27 23:33:35

Following an article posted on Search Engine Journal, fishbat, a leading online marketing company, discusses four ways to use Facebook for B2B marketing. Bohemia, NY (PRWEB) February 27, 2014 fishbat, a leading online marketing company, discusses four ways to use Facebook for B2B marketing. According to a February 18th article posted by Search Engine Journal titled “4 Ways to Capture B2B Leads from Facebook,“ almost all B2C (business to consumer) companies take advantage of what...

2013-12-17 23:22:43

Provides expert tips and case studies to B2B and B2C brands PARIS, Dec. 17, 2013 (PRWEB) December 17, 2013 Digimind, a leading global social media monitoring and competitive intelligence company, announced the launch of the Social Media Survival Hub, a series of social media guides for companies who want to maximize their online presence. The Hub includes free, easy-to-follow, how-to guides in 12 business-to-business (B2B) and business-to-consumer (B2C) industries that offer targeted best...

2013-11-05 23:32:52

In response to an article published on Mashable, fishbat, a leader in social media agencies, says social media marketing is no longer limited to B2C marketers. Bohemia, NY (PRWEB) November 05, 2013 fishbat, a leader in social media agencies, responds to an article published by Mashable on November 1st, which details that business-to-business marketers are using social media more than ever before. According to the article published on Mashable titled “Marketers Are Putting Their Money...


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