Latest Baby Boomer Stories
WASHINGTON, Dec. 1 /PRNewswire-FirstCall/ -- Baby boomers have a unique relationship to technology -- different from any generation before or since -- and they are actively shaping the devices, software and services of tomorrow by the choices they are making today, according to a new research report from AARP and Microsoft. (Logo: http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO) Curious to understand more clearly how baby boomers view and use technology, AARP and Microsoft decided to...
SANTA MONICA, Calif., Nov. 11 /PRNewswire/ -- Online media rep firm Navigate Boomer Media is expanding to meet advertiser needs by adding three advertising sales experts and over 50 million baby boomer impressions. Navigate Boomer Media provides representation to rich content websites, blogs and social networking communities targeted at the baby boomer generation. Navigate Boomer Media is growing rapidly and has added three advertising industry sales experts: Jean Luc Valentin as National...
BOSTON, Nov. 3 /PRNewswire-FirstCall/ -- As retail banks struggle to recapture customers in the wake of the global economic crisis, emerging generational differences in the way consumers wish to bank will require financial institutions to adapt to the divergent needs of their customers, reports a study released today by Microsoft Corp. at the BAI Retail Delivery Conference & Expo. (Logo: http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO) The Microsoft "Millennials and Baby Boomers...
NEW YORK, Sept. 28 /PRNewswire/ -- The term "Sandwich Generation" is widely used today to define someone who is "stuck in the middle" -- stuck between raising children of their own and parenting for their aging parents. Through their organization, Active Seniors In Transition, William Bryan, Ph.D. and Joanne Rogovin, LCSW spend a large part of their time coaching sandwich generation baby boomers on how best to maintain their own identity and sanity while providing valuable and necessary...
SANTA MONICA, Calif., Sept. 8 /PRNewswire/ -- Online media rep firm Navigate Boomer Media has signed an exclusive agreement with Boomer Authority(TM) to provide representation to over 250 rich content websites, blogs, and social networking communities targeted at the baby boomer generation. Advertisers and marketers will now have one source to reach over 2 million unique baby boomer visitors from original content publishers. Boomer Authority(TM) is the leading professional networking...
According to U.S. government statistics released on Wednesday, the baby boomer generation is still turning on to illegal drugs, doubling the rates of illicit drug use for the older generation. The number of people between ages 50 to 59 that admitted to using illicit drugs in the past year doubled from 5.1 percent in 2002 to 9.4 percent in 2007, according to the U.S. Substance Abuse and Mental Health Services Administration. The rate among other age groups is the same or decreasing....
Most baby boomers are reluctant to discuss limiting driving with their parents, but their parents are more open to the discussion, a U.S. survey indicates. A national survey by Liberty Mutual Insurance indicates 75 percent of baby boomers have never initiated a conversation about driving with their aging parents out of concern for their reaction. Fifty-eight percent of the boomers say they feared raising the issue would make one of their parents uncomfortable, 38 percent feared it would make...
DALLAS, July 13 /PRNewswire/ -- The Beryl Institute has released a new White Paper titled, "Customer Experience: A Generational Perspective." From his research, Michael Howe, former CEO of the first intersection of healthcare and retail services -- MinuteClinic, explores the social influences and characteristics of the four generations that currently have the greatest impact on the healthcare system: Greatest Generation, Baby Boomers, Gen Xer's, and Millennials. Each generation has a unique...
Survey Measures Impact of Recession on Healthcare Use by Demographic Segment ANN ARBOR, Mich., June 22 /PRNewswire/ -- Twenty-five percent of Americans say they had difficulty paying for healthcare in the past 12 months, with the Baby Boomer and Generation X age groups leading the way, according to a study published today by Thomson Reuters. The study, which tracks the impact of the recession on consumers' healthcare behaviors, also found that Generation X and Baby Boomers are 3.5 times...
Vibrant Nation Survey Indicates Women 50+ Are Still Acting as Primary Care Giver to Their Adult Children LOUISVILLE, Ky., June 17 /PRNewswire/ -- Members of the Baby Boomer generation should be dealing with "Empty Nest" syndrome as their children leave home, but as the economy continues to sputter Boomers are realizing that their parenting duties, including financial support, are extending well into their 50s and beyond. A new survey from VibrantNation.com, presented to its more than...
