Latest Bacardi Stories

The "Vivimos" campaign launches on Cuban Independence Day with nod to brand's Cuban roots CORAL GABLES, Fla., May 23, 2013 /PRNewswire/ -- BACARDI®, the world's best-selling and most awarded rum, launches a new marketing campaign, "Vivimos," in celebration of the brand's storied origins in Cuba. A pioneer in rum-making and key player in Cuba's fight for independence starting in the late 1800s, BACARDI rum's founder Don Facundo Bacardi Masso and other revolutionary family members...

Concert event featured performances by Macklemore & Ryan Lewis, Fitz and The Tantrums, and DJ Cassidy with other celebrity guest presenters CORAL GABLES, Fla., May 21, 2013 /PRNewswire/ -- BACARDI®, the world's best-selling and most awarded rum, was enjoyed last night at the BACARDI Rebels event hosted by Rolling Stone and sponsored by BACARDI rum. BACARDI rum, proud of its Cuban roots where it was created in 1862, toasted Cuban Independence Day with a Cuba Libre to celebrate the...

Park Street Clients Earn Competition-High 108 Medals Including Six Best of Show Awards MIAMI, May 7, 2013 /PRNewswire/ -- Park Street, the leading provider of productivity-enhancing and cost-saving back-office solutions, advisory services, and working capital for domestic and imported alcoholic beverage brands, congratulates the competition winners at the 70th Annual Wine & Spirits Wholesalers of America Convention & Exposition held this week in Orlando. Over 2,500...

CORAL GABLES, Fla., Feb. 17, 2013 /PRNewswire/ -- BACARDI, the world's best-selling and most awarded rum, unveiled its latest addition to the brand's flavored rum lineup, BACARDI(®) Pineapple Fusion(TM) at last night's NBA on TNT All-Star Saturday Night Party. The NBA on TNT party featured a performance by award-winning hip hop artist Flo Rida. To view the multimedia assets associated with this release, please click:...

HAMILTON, Bermuda, Nov. 12, 2012 /PRNewswire/ -- Bacardi Limited, the largest privately-held spirits company, lights up this year's holiday season with new brand expressions and ultimate party ideas perfected through its 150-year history. BACARDI rum, the spirit that started it all, has been at the center of festivities since 1862 when Don Facundo Bacardi Masso revolutionized the spirits world by creating rum as we know it today. The exceptional quality and mixability of BACARDI...

CORAL GABLES, Fla. and MIAMI, Oct. 3, 2012 /PRNewswire/ -- Bacardi U.S.A., Inc. (Bacardi USA) announced today that National YoungArts Foundation (YoungArts), a non-profit organization, has acquired the iconic landmark Bacardi Tower and Museum building complex in Miami, Florida. In an act of civic and cultural philanthropy, Bacardi has conveyed the property to YoungArts at a significant reduction of its market value, ensuring that an important part of Miami's architecture, social...

Top 12 Regional Winners will Advance to National Showcase in Miami CORAL GABLES, Fla., Sept. 12, 2012 /PRNewswire-USNewswire/ -- BACARDI, the world's best-selling and most awarded rum, along with the Greater Boston Beverage Society, will kick off the Legacy Cocktail Competition during the Boston Cocktail Summit, challenging bartenders around the country to create a truly great cocktail that will represent the U.S. in the global final. The Boston Cocktail Summit will celebrate the...

CORAL GABLES, Fla., Aug. 8, 2012 /PRNewswire/ -- HATUEY®, the newly-crafted ale, announces the launch of its HATUEY and the Arts contest to find the next creative mind behind the legendary beer's upcoming marketing campaign. Open to the public, the HATUEY beer art contest invites both experienced and aspiring artists, 21 years or older, to share their ideas, showcase their work and have their art piece appear on an HATUEY beer ad. The iconic Cuban ale has evolved through decades...

First Place Judges' Choice Winner Christopher Sinclair of Sacramento Advances to World Cocktail Competition in Queenstown, New Zealand NEW ORLEANS, July 31, 2012 /PRNewswire-USNewswire/ -- Tales of the Cocktail hosted the United States Bartenders' Guild (USBG) Hand-Shaken Daiquiri Competition on Fri., July 27 in New Orleans, challenging 12 of the best bartenders from across the country to create their own version of a hand-shaken Daiquiri recipe. Sponsored by BACARDI rum and in the...

HAMILTON, Bermuda, July 25, 2012 /PRNewswire/ -- Bacardi, the company that revolutionized the spirits world in 1862 with the creation of the world's first smooth, light bodied, mixable rum--BACARDI--builds on its 150-year legacy of innovation with new category entries, new premium spirits with unique tastes, and fresh ways to enjoy great-tasting spirits and cocktails. This milestone anniversary marks the second greatest year of innovation for the Company in the past century and a half...