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Last updated on April 24, 2014 at 17:35 EDT

Latest Bacardi Stories

2012-07-10 02:25:41

CORAL GABLES, Fla., July 10, 2012 /PRNewswire/ -- Today, BACARDI®( )rum announced it will team up with Spotify, the award-winning digital music service, to present BACARDI on tour with the Spotify Big Green Bus. The aptly named tour will feature a big green bus making stops at some of the biggest music events of the season to create the ultimate musical road trip. This marks the first time that Spotify has partnered with a spirits brand to create a user experience on this...

2012-06-01 10:21:11

MIAMI, June 1, 2012 /PRNewswire/ -- BACARDI®, along with the organizers of World Soccer Masters (WSM) brings together the most distinguished athletes in soccer, including Fabio Capello and Dunga, the coaches for this spectacular friendly match taking place June 23 at 7:00 PM at the Sun Life Stadium. (Photo: http://photos.prnewswire.com/prnh/20120601/FL16820 ) "I am truly excited for this opportunity to coach one of the teams in Miami," said Capello. "I hope I can meet the expectations...

2012-05-30 06:24:12

CORAL GABLES, Fla., May 30, 2012 /PRNewswire/ -- BOMBAY SAPPHIRE®, Russell & Danny Simmons' Rush Philanthropic Arts Foundation and Complex Media announce the kickoff of the 3rd Annual BOMBAY SAPPHIRE Artisan Series, when the next wave of artists seeking national breakthrough is invited to enter the galvanizing competition. Since its launch in 2010, the BOMBAY SAPPHIRE Artisan Series has been committed to identifying the nation's finest undiscovered talent in the field of visual arts....

2012-05-23 02:24:37

Ready-to-drink cocktails in Pina Colada and Mojito flavors are the first in the new low calorie line CORAL GABLES, Fla., May 23, 2012 /PRNewswire-USNewswire/ -- BACARDI®( ), the world's favorite and most awarded rum, debuts BACARDI Classic Cocktails Light, a new line of low-calorie, ready-to-serve beverages. To introduce the new line, BACARDI rum is joining forces with Busy Philipps, who, as a mom, actress and perpetual party host, knows about the importance of convenience and...

2012-05-01 06:26:26

CHICAGO, May 1, 2012 /PRNewswire/ -- The spirits market in the U.S. grew 3.5 percent in 2011 and achieved a slight increase in share of total alcohol, with the fastest growth coming from some of the newest brands to enter the market. According to data released today in Technomic's 2012 SpiritsTAB report, total spirits volume reached 199.8 million 9-liter cases. Technomic found that spirits now account for 6.4 percent of total alcohol, or adult beverage, up from 6.1 percent in 2010. "The...

2012-04-25 02:28:43

HAMILTON, Bermuda, April 25, 2012 /PRNewswire/ -- Flashback to 1937 during the economic upheaval of the Great Depression in the United States. Prohibition had recently ended and BACARDI became very popular. During this struggling economic environment, some unscrupulous bars and restaurants in New York City tried to take advantage of consumers by substituting BACARDI for lesser quality rums when they asked for BACARDI cocktails. To view the multimedia assets associated with this release,...

2012-02-06 14:31:00

A-List celebrities turn out for Rolling Stone's BACARDI® Bash with performances by LMFAO, Lupe Fiasco, Gym Class Heroes and Cobra Starship CORAL GABLES, Fla., Feb. 6, 2012 /PRNewswire-USNewswire/ -- BACARDI rum celebrated its 150th anniversary Saturday night in style - with an event that delivered on the expectations of being the #1 Party in Indianapolis. The BACARDI Bash, hosted by Rolling Stone, was jam packed with performances by LMFAO, Lupe Fiasco, Gym Class Heroes and Cobra...

2012-02-04 06:00:00

HAMILTON, Bermuda, Feb. 4, 2012 /PRNewswire/ -- Family-owned Bacardi Limited officially marks the 150th anniversary of the founding of the Company and its iconic BACARDI® rum brand on February 4 with activities around the world honoring the world's favorite rum brand. The Company is celebrating its spectacular growth from a small distillery founded by Don Facundo Bacardi Masso in Santiago de Cuba in 1862 to what is now the world's largest privately-owned spirits company. To view the...

2012-01-30 07:00:00

CORAL GABLES, Fla., Jan. 30, 2012 /PRNewswire/ -- On Saturday, January 28, Robert Furniss-Roe, Regional President of Bacardi North America, along with Facundo L. Bacardi, Chairman of Bacardi Limited and great-great grandson of Company founder Don Facundo Bacardi Masso, welcomed 150 of Miami's most elite tastemakers, Bacardi family members and current and retired Bacardi employees to an ultra-exclusive private party as part of the world-wide celebrations of the 150th anniversary of...

2012-01-18 08:15:00

NEW YORK, Jan. 18, 2012 /PRNewswire/ -- The international business execution firm, McKinney Rogers, today announced the addition of John Esposito as a senior board member. In this role, Esposito will focus on driving business growth for the Americas and building the brand globally. "John is a fantastic addition to our Global Leadership Team," stated McKinney Rogers CEO Damian McKinney, in making the announcement. "John has been a bedrock of the drinks industry where his...