Latest Balvenie Stories

2011-05-09 12:06:00

NEW YORK, May 9, 2011 /PRNewswire/ -- Relevent Group is pleased to announce that they have been appointed agency of record for elit by Stolichnaya, a William Grant & Sons portfolio brand. They will be charged with multi-channel marketing strategy, brand development, above-the-line advertising and creative, experiential activations and digital duties for the company, helping to elevate overall awareness and sales of the elit brand on a global scale. Elit is an ultra-luxury vodka...

2011-03-30 07:00:00

NEW YORK, March 30, 2011 /PRNewswire/ -- Glenfiddich, the world's most awarded Single Malt Scotch Whisky, today announced the launch of Glenfiddich Cask of Dreams - an exciting new campaign designed to inspire people across the nation to pursue their pioneering dreams, and help them to achieve them. An extension of the groundbreaking Glenfiddich "One Day You Will" advertising campaign, Cask of Dreams will combine a series of activities, including a global survey, high profile stunts,...

2011-03-09 07:00:00

NEW YORK, March 9, 2011 /PRNewswire/ -- The Balvenie, the world's most handcrafted Single Malt Scotch Whisky, announces today the launch of the Balvenie Rare Craft Roadshow - a nationwide search for the craftsmen and artisans across America who maintain a dedication to the practice and preservation of traditional crafts. Part trans-American road trip and part voyage of discovery, The Balvenie Rare Craft Roadshow is a celebration of craftsmanship that will travel from state to state,...

Word of the Day
  • A unit of saved energy.
Coined by Amory Lovins, chairman of the Rocky Mountain Institute as a contraction of negative watt on the model of similar compounds like megawatt.