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Last updated on April 18, 2014 at 21:21 EDT

Latest Beam Inc. Stories

2013-04-19 12:24:17

Low-Cal Cocktail Line's Newest Products - Skinnygirl® Mojito, Skinnygirl® Sweet 'n Tart Grapefruit Margarita, Skinnygirl(TM) White Cherry Vodka and Skinnygirl(TM) Moscato - Make Their Official Debut with Celeb "Bartender" Tips Benefitting Dress for Success DEERFIELD, Ill., April 19, 2013 /PRNewswire/ -- Cheers! The hottest new girls in town made their national debut last night at the Skinnygirl(®) Cocktails "Meet the New Girls" party in Manhattan. After unveiling...

2013-04-03 12:24:25

Celebrating Kentucky's Horseracing Season, Beam's Most Exclusive Liquid is Available for $199.99 in Limited Quantities Only at the Jim Beam American Stillhouse in Kentucky DEERFIELD, Ill., April 3, 2013 /PRNewswire/ -- For many, the first Saturday in May is a rare opportunity to watch the most elite horses in the racing industry. But this year, it represents another rare opportunity - a chance for whiskey connoisseurs to get their hands on a limited-edition release from Jim Beam....

2012-11-20 16:27:23

DEERFIELD, Ill., Nov. 20, 2012 /PRNewswire/ -- Pinnacle® Vodka, one of the fastest-growing spirits brands in the U.S., this week is launching a new advertising and marketing campaign designed to let consumers know "It's More Fun On Top(TM)." Since its introduction, Pinnacle has continued to change what consumers expect from their premium vodka with innovative never-been-done-before flavors. In addition to the original unflavored Pinnacle, the brand portfolio includes more than 30...

2012-08-23 06:25:30

CHICAGO, Aug. 23, 2012 /PRNewswire/ -- Zacks Equity Research highlights Textron Inc (NYSE:TXT) as the Bull of the Day and Humana (NYSE:HUM) as the Bear of the Day. In addition, Zacks Equity Research provides analysis onBeam Inc. (NYSE:BEAM), Diageo plc (NYSE:DEO) and Brown-Forman Corporation (NYSE:BF.B). (Logo: http://photos.prnewswire.com/prnh/20101027/ZIRLOGO) Full analysis of all these stocks is available at http://at.zacks.com/?id=2678. Here is a synopsis of all five stocks: Bull of...

2012-08-07 10:24:34

DEERFIELD, Ill., Aug. 7, 2012 /PRNewswire/ -- Beam Inc. (NYSE: BEAM), a leading global premium spirits company, has named Ogilvy Chicago as its Creative Agency of Record for Pinnacle Vodka. Beam acquired the fast-growing Pinnacle® Vodka brand in May. With a sustained track record of strong double-digit growth, Pinnacle has already become the fourth largest imported vodka brand in the United States. 2012 volumes are expected to exceed 3 million 9-liter cases. "We are excited to bring...

2012-06-06 06:25:06

NEW YORK, June 6, 2012 /PRNewswire/ -- BrightLine, the leading global provider of interactive television solutions for entertainment and advertising, announced today the launch of the first-ever interactive television campaign for a female-focused premium spirits brand, created for Skinnygirl® Cocktails. Viewers looking to "Drink Like a Lady," can tune into DirecTV channel 112, twenty-four hours a day from June 4 through June 10, 2012, for inspiration, entertainment and enrichment through...

2012-06-05 02:25:07

DEERFIELD, Ill., June 5, 2012 /PRNewswire/ -- Off the heels of an explosively successful brand launch in 2011, Pucker(TM) Vodka is bringing a bold new attitude and intensity to the flavored vodka category this summer by partnering with iconic deejay Steve Aoki. As part of the partnership, Pucker(TM) Vodka is launching a new ad campaign featuring an exclusive remix of Steve Aoki's song Ladi Dadi from his latest album, Wonderland. Pucker(TM) Vodka is also offering fans ages 21+ the opportunity...

2012-05-29 02:20:36

CLERMONT, Ky., May 29, 2012 /PRNewswire/ -- This summer, Jim Beam® is building on its bold music legacy while continuing its ongoing commitment to our nation's troops with the 2012 Live Music Series. The Jim Beam® Live Music Series is a string of six live concerts, each featuring one of six artists who has partnered with the world's No. 1 bourbon to bring bold music experiences to fans across the country - Kid Rock, Daughtry, David Gray, Darius Rucker, Bush and Train. Extending the...

2012-03-01 12:40:00

DEERFIELD, Ill., March 1, 2012 /PRNewswire/ -- Courvoisier®, the cognac house of Beam Inc. (NYSE: BEAM), today announced the launch of the "C if U Can Make Shaq Laugh" competition, challenging consumers to break out their comedy chops and make legendary basketball superstar, sportscaster and entertainer Shaquille O'Neal laugh. The contest supports the launch of C by Courvoisier, an unapologetic new small-batch cognac crafted by Courvoisier's master blender and double-barrel aged for a...

2012-03-01 05:00:00

DEERFIELD, Ill., March 1, 2012 /PRNewswire/ -- Hornitos® Premium Tequila today announced the launch of the second annual Mariachi Mash Up music video and consumer sweepstakes. This year, Hornitos is adding a little mariachi flavor to the iconic party anthem, "We're Not Gonna Take It," to help kick off tequila season and get the party going on Cinco de Mayo. Hornitos is also giving tequila fans the opportunity to enter into a sweepstakes for a chance to win a role in this year's...